PR in the Age of Misinformation: Building and Maintaining Brand Trust
07 Mar 2024

PR in the Age of Misinformation: Building and Maintaining Brand Trust

PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.

12 dos and don’ts for optimising your content
17 Jan 2020

12 dos and don’ts for optimising your content

We’ve put together a guide to help you optimise your content for PR. Download our tip sheet now and start creating engaging, actionable, and stand-out content.

2020 PR Trends
14 Jan 2020

2020 PR Trends

The 2020s will be the decade of the communicator. Download this E-book to learn how these trends will shape the PR industry in 2020 and beyond.

PR and SEO: A Beginner's Guide
09 Jan 2020

PR and SEO: A Beginner's Guide

We’ve put together an eBook to demonstrate why PR and comms pros should care about SEO, and how to measure it.

Here Comms Santa Claus: Cision's most festive case study is here!
23 Dec 2019

Here Comms Santa Claus: Cision's most festive case study is here!

See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.

 Grow Your PR Presence For 2020 Toolkit
17 Dec 2019

Grow Your PR Presence For 2020 Toolkit

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

2019 Global Comms Report
29 Nov 2019

2019 Global Comms Report

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries to uncover recent shifts and advancements in communications.

European Communication Monitor 2019
21 Oct 2019

European Communication Monitor 2019

Social & Influencer Guide for PR
17 Oct 2019

Social & Influencer Guide for PR

Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.

How to write a press release in four easy steps
03 Sep 2019

How to write a press release in four easy steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

Press release analyser tool
03 Sep 2019

Press release analyser tool

Cision's free press release analyser tool tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.

Cision’s 2019 State Of The Media report
01 May 2019

Cision’s 2019 State Of The Media report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

2018 Global Comms Report
27 Nov 2018

2018 Global Comms Report

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

The four steps to building a foolproof crisis comms response
22 Aug 2018

The four steps to building a foolproof crisis comms response

This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

The ultimate media monitoring buyer’s guide
10 May 2018

The ultimate media monitoring buyer’s guide

PR and comms professionals have been monitoring the media for mentions of their brand for years. Long before the days of digital, there were sophisticated efforts to curate news cuttings from across the world.

Cision State of the Media report 2018
20 Apr 2018

Cision State of the Media report 2018

The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.