![The 2024 State of the Media Report The 2024 State of the Media Report](/content/dam/cision-uk/whitepapers/2024-state-of-the-media/sotm-2024-thumbnail.png)
The 2024 State of the Media Report
This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.
![Measuring Brand Sentiment Measuring Brand Sentiment](/content/dam/cision/Resources/white-papers/2020-Q2-eBook-Measuring-Brand-Sentiment-Uberflip-500X272.png)
Measuring Brand Sentiment
How does your audience feel about your brand? Download this e-book to learn how to measure brand sentiment.
![Social Listening for PR and Comms Pros Social Listening for PR and Comms Pros](/content/dam/cision/Resources/white-papers/2020-Q1-Social-Listening-for-PR-and-Comms-Pros-Assets-Uberflip-500X272.png)
Social Listening for PR and Comms Pros
Learn the best way to listen and monitor what clients and prospects are saying about your brand, industry and competitors.
![European Communication Monitor 2020 European Communication Monitor 2020](/content/dam/cision-uk/prior-10-2021/2020-Q2-European-Communication-Monitor-2020-Website-EN-500x272.png)
European Communication Monitor 2020
The results of the world’s largest study into strategic communication and public relations is here!
![Cision’s 2020 State of the Media Report: UK Edition Cision’s 2020 State of the Media Report: UK Edition](/content/dam/cision-uk/whitepapers/miscellaneous-/2020%20State%20of%20the%20Media%20500x272.png)
Cision’s 2020 State of the Media Report: UK Edition
Cision’s biggest annual State of the Media Report 2020 explores media trends from over 3,200 top journalists across 15 countries.
![COVID-19 daily update sign up COVID-19 daily update sign up](/content/dam/resources/2020-Q1-Best-Practices-for-Brand-Comms-Uberflip-500X272.png)
COVID-19 daily update sign up
Sign up to receive free daily updates on Covid-19 discussions, articles and the global distribution of coverage.
![Reinventing the Press Release for a New Decade Reinventing the Press Release for a New Decade](/content/dam/cision-uk/resources/2020-Q1-Social-Assets-Reinventing-The-Press-Release-Uberflip-500X272.png)
Reinventing the Press Release for a New Decade
Learn how to personalise your news and its distribution in a way that will adapt and evolve to the new decade.
![An influence framework for PR An influence framework for PR](/content/dam/cision-uk/resources/2020-Q1-Social-Assets-An-Influence-Framework-for-PR-US-Uberflip-500X272%20(1).png)
An influence framework for PR
Influence is many things and it's important to understand all aspects of it in order to tap into it most effectively
![12 dos and don’ts for optimising your content 12 dos and don’ts for optimising your content](/content/dam/cision-uk/resources/2019-Q4-12-DOs-And-Donts-Assets-Uberflip-500X272.png)
12 dos and don’ts for optimising your content
We’ve put together a guide to help you optimise your content for PR. Download our tip sheet now and start creating engaging, actionable, and stand-out content.
![2020 PR Trends 2020 PR Trends](/content/dam/cision-uk/resources/2019-Q4-Pitching-Kit-2020-Comms-Predictions-Assets-Uberflip-500X272.png)
2020 PR Trends
The 2020s will be the decade of the communicator. Download this E-book to learn how these trends will shape the PR industry in 2020 and beyond.
![Here Comms Santa Claus: Cision's most festive case study is here! Here Comms Santa Claus: Cision's most festive case study is here!](/content/dam/cision-uk/resources/2019-Q4-Case-Study-Kringle-Industries-Assets-270x135.png)
Here Comms Santa Claus: Cision's most festive case study is here!
See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.
![Grow Your PR Presence For 2020 Toolkit Grow Your PR Presence For 2020 Toolkit](/content/dam/cision-uk/resources/2019-Q4-Pitching-Kit-Grow-Your-PR-Presence-2020-Assets-Uberflip-500X272.png)
Grow Your PR Presence For 2020 Toolkit
Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.
![2019 Global Comms Report 2019 Global Comms Report](/content/dam/cision-uk/resources/2019-Q4-GlobalCommsReportFinal-Assets-560X300.png)
2019 Global Comms Report
For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries to uncover recent shifts and advancements in communications.
![European Communication Monitor 2019 European Communication Monitor 2019](/content/dam/cision-uk/resources/2019-Q2-European-Communication-Monitor-2019-Website-EN-500x272.png)
European Communication Monitor 2019
![Social & Influencer Guide for PR Social & Influencer Guide for PR](/content/dam/cision-uk/resources/SOCIAL%20INFLUENCER%20GUIDE%20MUP%20270%20x%20135.png)
Social & Influencer Guide for PR
Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.
![Press release analyser tool Press release analyser tool](/content/dam/cision-uk/whitepapers/miscellaneous-/press%20release%20analyser.png)
Press release analyser tool
Cision's free press release analyser tool tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.
![How to write a press release in four easy steps How to write a press release in four easy steps](/content/dam/cision-uk/resources/How-to-write-a-press-release-320-230.jpg)
How to write a press release in four easy steps
Learn the best ways to optimise your press releases and maximise coverage using this guide.
![Cision’s 2019 State Of The Media report Cision’s 2019 State Of The Media report](/content/dam/cision-uk/resources/SOTM-UK-320-X-230.png)
Cision’s 2019 State Of The Media report
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
![2018 Global Comms Report 2018 Global Comms Report](/content/dam/cision-uk/resources/EMR-320-X-230.png)
2018 Global Comms Report
From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.
![The four steps to building a foolproof crisis comms response The four steps to building a foolproof crisis comms response](/content/dam/cision-uk/resources/240X175.png)
The four steps to building a foolproof crisis comms response
This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
![The ultimate media monitoring buyer’s guide The ultimate media monitoring buyer’s guide](/content/dam/cision-uk/resources/ultimate-media-monitoring-buyers-guide-ASSETS_320-x-2301.png)
The ultimate media monitoring buyer’s guide
PR and comms professionals have been monitoring the media for mentions of their brand for years. Long before the days of digital, there were sophisticated efforts to curate news cuttings from across the world.