ICYMI: Cision's Top Guides & Reports of 2023
With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.
European Communication Monitor 2019
Social & Influencer Guide for PR
Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.
How to write a press release in four easy steps
Learn the best ways to optimise your press releases and maximise coverage using this guide.
Press release analyser tool
Cision's free press release analyser tool tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.
Cision’s 2019 State Of The Media report
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
2018 Global Comms Report
From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.
The four steps to building a foolproof crisis comms response
This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
The ultimate media monitoring buyer’s guide
PR and comms professionals have been monitoring the media for mentions of their brand for years. Long before the days of digital, there were sophisticated efforts to curate news cuttings from across the world.
Cision State of the Media report 2018
The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.