How do you manage a PR crisis?


This step-by-step guide from the Cision Insights team explores how brands should respond to a crisis. From creating a detailed platform for monitoring brand mentions prior to an incident, to providing real time analysis, formulating a crisis plan, and refining strategy once the flames have been extinguished.   

  • Learn how to delegate responsibilities within your PR team, automate tracking and monitoring, identify the stories that matter most among the noise, and craft messaging that addresses the most urgent issues. 
  • See how some of the world’s biggest brands did indeed manage to salvage an opportunity from a crisis, and what your PR team can do now to follow in their footsteps should the circumstances require.  

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