Inside PR 2026: Trends, Challenges, and What’s Next
This survey examines the current state of the PR industry, empowering you with the intel you need to prepare, prioritize, and plan effectively for 2026.
PR & SEO: A Beginner's Guide
Whether you’re new to PR, unfamiliar with SEO principles and best practices, or both, this tip sheet outlines five key ways to get started with SEO and bring more visibility to your PR content.
2024 State of the Media Report: Tech Edition
In the 2024 State of the Media, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the data to look at the implications for PR pros.
7 Essential PR Metrics to Prove Impact
The 7 Essential PR Metrics to Prove Impact tip sheet from Cision identifies some of the key metrics you can use to analyse the performance of your campaigns.
2024 State of the Media Report
Cision surveyed 3,000 journalists across the globe for the 2024 State of the Media Report to uncover the main challenges facing PR professionals and their work.
Your Crisis Communications 101 Checklist
With this Crisis Communications 101 checklist from Cision, you'll know how to manage any crisis that arises, as well as what you can do to prevent them.
PR and Misinformation in the Digital Age
The PR in the Age of Misinformation: Building and Maintaining Brand Trust guide from Cision will help you detect misinformation and protect your brand.
2024 Global Comms Report: Elevating & Evolving
The 2024 Global Comms Report from Cision and PRWeek reveals key insights into public relations and communications strategies from pros across the world.
PR Handbook: How to Get Media Coverage in Germany
Pitching your story and garnering publicity internationally can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in a foreign market. The PR Handbook: How to Get Media Coverage in Germany dives into the German market to highlight some crucial insight for PR professionals.
PR Handbook: How to Get Media Coverage in France
Pitching your story to publications overseas can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in the market. The PR Handbook: How to Get Media Coverage in France dives into the French market to highlight some crucial insight for PR professionals.
2024 PR and Comms Content Planning Calendar
It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.
Battle of the Christmas Adverts 2023
Christmas doesn’t truly start in the UK until adverts from high street retailers arrive. John Lewis, M&S, Aldi and many more have all become festive favourites thanks to their heartwarming marketing campaigns, but how do 2023’s ads fare when it comes to UK traditional and social media coverage? We analysed media conversation around the launch of 22 brand campaigns – from John Lewis’ Venus flytrap to Asda and Michael Bublé – to see who wins the battle of the Christmas adverts.
ICYMI: Cision's Top Guides & Reports of 2023
With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.
Black Friday 2023: Media Snapshot
Arriving the Friday after Thanksgiving in the US, Black Friday signifies the start of Christmas shopping season for many, with discount prices leading to a highly profitable period for retailers. Black Friday has grown into a global event, driven by online retailers who’ll often continue their sales into the following week with “Cyber Monday”. But how did UK consumers respond to retailers in 2023?
PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
We look at the brands, products, speakers, and topics that generated the most buzz during the most recent CES – and what these findings mean for PR teams and brand owners going into this year’s event. Whether you're preparing for the next CES specifically or crafting your 2024 events strategy overall, these insights and takeaways will help inform key decisions.
Mastering the Pitch: Data-Backed Strategies for Smarter PR
Use data to build better pitches and maximise the impact of your earned media.
The Art of Social PR
This e-book will help you understand what, exactly, social listening is, the unique and exciting opportunities it presents for PR, marketing and communications professionals, and how to start taking advantage of these opportunities today.
The Ultimate Guide from PR Newswire on Creating a Compelling Press Release
Explore PR Newswire's comprehensive guide to crafting compelling press releases. This resource provides valuable insights and expert tips to help you create engaging and impactful announcements that capture attention.
Leveraging the Power of Brand-Building Stories
This guide provides a blueprint for cutting through the noise to get your release onto the screens and into the inboxes of the people you want to reach. Download the guide now to ensure you’re setting your story up for ultimate success.
Press Release Distribution: The “Who, What, When, Where” of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news..
2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.