
The Complete Guide to Generative AI in PR & Comms
With this comprehensive guide from Cision, you'll learn how to take advantage of the opportunities of using generative AI in PR.

Press Release Distribution: The “Who, What, When, Where” of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news..

2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.

Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. We’ve taken a deep dive into the evolving landscape of cancel culture and its implications for brands and businesses. Our new e-book outlines the pivotal role artificial intelligence (AI) can play in helping PR and communications professionals analyse and respond to this phenomenon.

Guide to Boosting Engagement Through Paid Content Placement
We’ve curated three resources to help you navigate paid content placement as a tool in your PR strategy. Download the toolkit to learn how to boost engagement with your comms using paid content placement.

From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. There’s no doubt that this technology offers a plethora of exciting possibilities and opportunities for the future. However, this transformation is not without its own set of challenges. And given the abundance of AI-related information and conversations, it can be difficult to know where to begin.

How the Media Reacted to Rishi Sunak’s Net Zero Policy U-Turn
Prime Minister Rishi Sunak’s recent U-turn on the UK’s net zero pledge sparked headlines across the media, with a range of voices across politics, business and climate groups reacting to the controversial policy switch.

Green Finance Media and Social Landscape Report
As sustainability and climate change become increasingly important topics, the financial world is increasingly looking at its green credentials. ‘Green Finance’ in its simplest terms, is any structured financial activity that has been created to ensure a better environmental outcome and a more resilient future. It’s a broad, complicated and often controversial topic for PR and comms teams to navigate.

5 Creative Ways to Amplify Your News Beyond the Press Release
In this guide, we will give you some creative, multichannel "toppings" you can add to your comms strategy – beyond the press release – to create an outside-the-box content experience that helps your brand stand out from the pack.

Press Release Innovations New Era
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story.

Press Release Advantage: Winning Audiences
In this guide, we're uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don't miss an opportunity to promote your brand or engage current audiences while winning over new ones.

UK Supermarket Trends Report
The cost-of-living crisis is having an ongoing impact on UK consumers and retailers – and supermarkets are increasingly at the heart of media discussion. Our latest Insights report looks earned coverage for the UK’s big players – Aldi, Asda, Co-op, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose – from the first half of 2023.

Goodwood Festival of Speed 2023 Media Trends
This year’s Goodwood Festival of Speed saw auto enthusiasts gather at the Duke of Richmond’s estate from 13-16 July to see some of the world’s newest and greatest cars. Despite adverse weather conditions cancelling Saturday’s schedule, the Hyundai Ioniq 5 N, INEOS Quartermaster and McLaren Solus GT all drew headline coverage, while the electric Polestar 2 prototype impressed festival goers. Download Cision’s in-depth report to uncover some key insights from the event.

Paris Air Show 2023 Media Trends
The 54th Paris Air Show, presenting developments in the global aerospace and defence industries, generated conversations predominantly centred around aircraft orders, industry forecasts and environmental implications. Cision Insights has produced relevant content to help you navigate these news-making presentations and announcements.

ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. As a result, public interest in ESG has remained high and PR and communications teams are relied upon to support brand ESG initiatives.

The 2023 Global State of the Media Report
Now in its 14th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies. For our 2023 report, we surveyed more than 3,000 journalists worldwide to get insight into their biggest challenges, how their industry continues to evolve amid emerging technology and what it means for the strategic communications professionals who seek to partner with them. The results reveal profound insights for PR and communications professionals, empowering them to build more mutually beneficial partnerships in accurate and authentic storytelling.

Auto Shanghai 2023: Global Media Report
Auto Shanghai has returned for the first time since 2021. Running from 18-27 April, and with Covid restrictions now lifted in China, this year’s show sees European manufacturers come back to the exhibition centre. Cision Insights has put together an Auto Shanghai 2023: Pre-Show Impact Report tracking the duration prior to the motor show’s press days across social and traditional media – both in China and through international publications.

Crisis Communications Toolkit
In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?

Watches and Wonders 2023: Media Analysis Summary
Taking place from 27th March to 2nd April in Geneva, Switzerland, Watches and Wonders showcased the biggest watch launches of 2023 from the world’s most luxury brands. This year’s event saw the show re-imagined for the post-Covid landscape, going beyond a platform solely for new product announcements and inviting the public for as it expanded out into the streets of Geneva. But how does the new-look event shape up? Cision Insights has put together the Watches and Wonders 2023: Media Analysis Summary to examine the world’s most notable timepiece event.

How the SNP Leadership Race Unfolded Across the Media
The race to become Scotland’s new First Minister and lead the Scottish National Party (SNP) saw Humza Yousaf emerge as winner over fellow candidates Kate Forbes and Ash Regan. Nicola Sturgeon’s abrupt resignation quickly thrust the SNP into the UK media spotlight, but how exactly did the leadership race unfold? Cision Insights has created an in-depth report examining candidates’ press mentions, media share across traditional and social media, and the topics of discussion that dominated coverage.

Trends Report: Marketing, Comms & Social
The rise of AI, data-based insights and the challenges of Twitter’s new ownership are just some of the areas reshaping the comms industry in 2023. But what can we expect going forward? We’ve assembled a panel of eight experts – four from Cision and four from the wider communications world – for a new Trends Report examining recent shifts in marketing, comms and social.