ICYMI: Cision's Top Guides & Reports of 2023
With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.
gamescom 2022: Media Trends Report
The video game industry's largest trade event returned as a live in-person event in 2022 after two years of Covid disruption. Taking place at the end of August, gamescom 2022 saw an estimated 250,000 people pass through the Koelnmesse in Cologne. To mark its return, Cision’s Global Insights team looked at gamescom’s media coverage and the reactions of attendees.
APAC Media Landscape 2022
The APAC landscape can seem a daunting one for those unfamiliar with the region. Its cultures are diverse and media consumption habits vary from market to market. Comms teams working across APAC need to understand these differences and nuances to get ahead. That’s why we’re bringing you the APAC Media Landscape 2022, an in-depth three-part guide to nine markets.
APAC Media Landscape 2022: Southeast Asia
Navigating APAC can be a challenge for comms teams working with partners in the region, but it’s vitally important to have a solid understanding of the media make-up in the area. This edition of our APAC Media Landscape 2022 guide puts the spotlight on four countries in the Southeast Asia area: Indonesia, Malaysia, Singapore and Thailand.
APAC Media Landscape 2022: East Asia
The APAC region is one of diverse cultures and varying media consumption habits. For EMEIA PR and comms teams working with partners in the territory it’s vital to understand the different environments to fully unlock their potential. The APAC Media Landsape 2022: East Asia presents an in-depth guide to four markets in the area: mainland China, Hong Kong, South Korea and Taiwan.
APAC Media Landscape 2022: Australia
Australia has long held a significant relationship with the rest of the world, particularly in shared English-language countries where heritage and values often overlap. The Australian media has seen significant change in recent years, and in APAC Media Landscape 2022: Australia we’re taking a closer look at how the industry as evolved.
Knowing Your Audience: The Secret to a Successful PR Strategy
We live in an era where users hurry and scurry from one platform, device or channel to the next at supersonic speed. With so many twists, turns, and lapses, we find ourselves stranded amidst a sea of digital footprints with no map to guide us to our audiences (or so it may seem). That's why our whitepaper Knowing Your Audience: The Secret to a Successful PR Strategy, provides a fresh solution on how your teams can trace metrics that matter, close common gaps, and dial up the impact of their comms campaigns.
Cision's 2022 Global State of the Media Report
Based on a survey of over 3,700 journalists from all over the world, we gained some juicy insights into what makes the media tick – from the biggest challenges they face to top tips on building better relationships.
Shaping Narratives: Navigating Today’s PR and Comms Challenges
In light of Cision’s ongoing mission to help businesses understand their news and audience data so that they can operate more efficiently and make more intelligent strategic decisions at every level, we’ve taken a look at some of the most talked about topics across the industry and unearthed a few important gems for brands to keep abreast of…
Enhancing Social Media and Influencer Marketing Strategies
Leveraging social media channels effectively to craft impactful messaging is absolutely crucial to the formulation of successful PR and marketing strategies. Employing the right voices across these platforms to resonate with key audiences has become just as important, too.
The Growing Importance of ESG in Communications
No company is deaf to the steady drumbeat of ESG initiatives in the present environment. Enough has been said and written about the role of ESG messaging in solidifying existing corporate strategies. The purpose of this piece is to delve into how brands can cut through the noise and truly make an impact.
How to go global: crafting stories that transcend borders
Today, brands must think in terms of audience first and location second. Gen Z and Millennials speak a more universal language, whether it’s through Twitch streams, memes or Tik Tok videos, that are less restricted to geographical location.
The Role of Data in Refining Communications Strategies
Nowadays, businesses are more visible than ever in the digital sphere; we live in an era where memes are the social currency we trade, and the footprints we leave are digital. This enables us to gain more granular insights into our audience’s needs, preferences, and behaviours.
The PR Lifeline: A step-by-step guide on how to manage a PR crisis
A crisis measurement plan supported by real-time monitoring and cross-channel alerts, along with a crisis communications plan that incorporates the available insight, is the only way to restore business as usual. When a plan is in place, it’s easier to look after the mental health of your people too. Working the plan takes less of a toll than taking it personally.
2022 Content Calendar
Cision's 2022 Content Calendar is designed to guide you through planning and adapting your content strategy throughout the year.
The Corporate ESG Guide: The ESG Landscape and Economies in Transition
This whitepaper is a comprehensive assessment of the way that the industrial world is transitioning towards low carbon intensity. More than 50 interviews of the leading ESG protagonists were conducted including corporates, investors, regulators, advisors and rating agencies from five continents and all industry sectors...
2021 Global Comms Report
For the fifth year in a row, Cision and PRWeek joined forces to identify and understand the biggest challenges and opportunities for communicators right now. For the 2021 Global Comms Report, we surveyed 560 senior level communications professionals spanning seven countries to get a deeper understanding into how communicators are using and interacting with technology, data, measurement, content and influencers.
Staring Down the Barrel of ESG Activism
Industry is facing a sharp resurgence in Shareholder Activism globally with suboptimal ESG communicators identified as the most vulnerable to activism engagement. Andrew Archer, Head of ESG Advisory at Investor Update speaks to some of the most influential players in the ESG industry, reflecting the scope, ambition and urgency with which they address the ESG Activism opportunity set.
Excite, Execute, Engage: The secret to successful pitching in PR
At the heart of every successful PR campaign is a credible and comprehensive media contact list. However, to tell truly engaging stories, you have to choose the right contact for the right job - and that can be a struggle for any PR professional.
PR Tech Vendor Selection Guide
It can be difficult to know where to start when finding the right PR tech provider for your business. This is why we partnered with London Research to create a report that guides you through the process and helps you understand the available features.
UK Edition: 2021 State of the Media
Following last month’s launch of the 2021 Global State of the Media Report, we decided to dig deeper into the UK survey results to see what journalists think about the media landscape in this country.