After cancelling its in-person event in 2021, the annual technology trade fair IFA opened its doors again to over 250,000 visitors this year.

With a focus on connectivity, sustainability and smart living, around 1,100 exhibitors from 46 countries attended the Berlin event in early September. Cision Insights examined some of the biggest media trends and communication strategies surrounding IFA 2022.

So, what conclusions can communicators draw from this when it comes to placing messages in a drastically changing trade fair landscape? Some key findings from the report include:

  • Technology brands can use on-site appearances at trade shows to position themselves positively in discussions around industry trends and social issues

  • Unconventional products prove that timing the launch of suitable products for an on-site trade fair appearance can still generate considerable visibility and trigger social engagement

  • Big brands competing for the highest visibility should look at new and innovative formats to give themselves a chance to shape the narrative of the event

If you’re keen to learn more about how events like IFA can be used as a communications platform, download the IFA 2022: Media Trends Report now.

IFA 2022

Download the IFA 2022 report

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