The 2024 State of the Media Report
07 May 2024

The 2024 State of the Media Report

This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.

7 Essential PR Metrics to Prove Impact
22 May 2024

7 Essential PR Metrics to Prove Impact

Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts.

Cision Meets: David Stenhouse, John Schofield Trust
16 May 2024

Cision Meets: David Stenhouse, John Schofield Trust

We sat down with David Stenhouse, CEO of the John Schofield Trust, to ask about the work of the Trust and why that work is more important than ever.

5 Biggest Challenges Journalists Face Today
14 May 2024

5 Biggest Challenges Journalists Face Today

For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.

How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published
10 May 2024

How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published

Learn how to write media pitches that reporters can't resist. Get essential tips from journalists, successful pitch examples & ideas for stories that resonate.

2024 State of the Media Report: By the Numbers
08 May 2024

2024 State of the Media Report: By the Numbers

The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.

Ways You Can Support Journalists and the Free Press All Year Long
03 May 2024

Ways You Can Support Journalists and the Free Press All Year Long

How individuals can support journalists beyond World Press Freedom Day - from sharing articles and donating, to practical ways for PR to support their media partners.

Beyond AVE: 5 Ways to Measure the Impact of Earned Media
25 Apr 2024

Beyond AVE: 5 Ways to Measure the Impact of Earned Media

AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.

Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
23 Apr 2024

Time to Upgrade? Telltale Signs to Invest in New Public Relations Software

When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.

What is Brand Sentiment? Examples and How to Measure Effectively
18 Apr 2024

What is Brand Sentiment? Examples and How to Measure Effectively

Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.

How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
03 Apr 2024

How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips

Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.

How Prevalent Is Generative AI in PR and Comms?
02 Apr 2024

How Prevalent Is Generative AI in PR and Comms?

Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT, Gemini and Midjourney have opened the doors to content creation at speed and scale.

Crisis Comms Checklist
29 Mar 2024

Crisis Comms Checklist

A crisis can happen fast, and you need to be ready when it does. This checklist is designed to guide you through a crisis as it happens.

How PR Pros Can Think More Like Marketers – and Why They Should
27 Mar 2024

How PR Pros Can Think More Like Marketers – and Why They Should

This article explores the convergence of PR and marketing in today's digital world, emphasizing the importance of aligning strategies to navigate evolving trends effectively.

[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne
11 Mar 2024

[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne

Explore CisionOne, a revolutionary media intelligence platform, and the evolution of Gorkana. Learn key features and strategies from Luke Williams, CisionOne Product Marketing Manager. Elevate your media outreach to new heights!

PR in the Age of Misinformation: Building and Maintaining Brand Trust
07 Mar 2024

PR in the Age of Misinformation: Building and Maintaining Brand Trust

PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.

How PR and Comms Teams are Rethinking Their Social Media Strategies
01 Mar 2024

How PR and Comms Teams are Rethinking Their Social Media Strategies

Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.

9 Strategies to Maximize the Impact of Your Earned Media Coverage
29 Feb 2024

9 Strategies to Maximize the Impact of Your Earned Media Coverage

Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and celebrating internally.

The Surprising Link Between Tech Industry Trends and Your PR Strategy
22 Feb 2024

The Surprising Link Between Tech Industry Trends and Your PR Strategy

Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we learn from those winners?

Which Influencers Are the Most Effective? The Answer Varies
15 Feb 2024

Which Influencers Are the Most Effective? The Answer Varies

Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?

The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
07 Feb 2024

The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat

Three strategies for PR and comms to maintain their seat at the C-suite table and have a meaningful impact on the business based on insights from the 2024 Global Comms Report.

What's Next After X? The Future of News on Social Media
07 Feb 2024

What's Next After X? The Future of News on Social Media

What is the future of news in social media's changing landscape? Cision hosted a Women in Journalism panel event that asked: what's the next big platform for journalists?

PR Statistics: 2024 Global Comms Report by the Numbers
05 Feb 2024

PR Statistics: 2024 Global Comms Report by the Numbers

Cision and PRWeek recently surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key statistics from the report.

How Communications Teams Differ Around the World
31 Jan 2024

How Communications Teams Differ Around the World

The 2024 Global Comms Report Global reveals significant shifts in PR and communications. From measuring success and crisis management to social media channels and influencer impact - adaptability is key.

Best of Media Coffee: Journalists on What They Really Want From PRs
31 Jan 2024

Best of Media Coffee: Journalists on What They Really Want From PRs

Our first Media Coffee of 2024 is a look back at our previous episodes, bringing insight from journalists across the globe on what they really want from PRs. Hear from agencies like the UK’s PA Media, France’s AFP, and the Netherlands’s ANP, plus tips for working with the retail, food and consumer sector.