The 2024 State of the Media Report
07 May 2024

The 2024 State of the Media Report

This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.

How Journalists Use Social Media: A Guide for PR and Comms Pros
12 Jun 2024

How Journalists Use Social Media: A Guide for PR and Comms Pros

For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.

Building a PR Campaign: A Step-by-Step Guide
10 Jun 2024

Building a PR Campaign: A Step-by-Step Guide

Craft an effective digital PR campaign in 10 steps: Includes real examples and tips for earning coverage to boost awareness, traffic, and sales.

10 Media Pitching Tips
06 Jun 2024

10 Media Pitching Tips

Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.

Cision Meets: Jon Wilde, Motorsport
05 Jun 2024

Cision Meets: Jon Wilde, Motorsport

Jon Wilde, Motorsport's Editor-in-Chief, spoke to us about the growing interest in F1, his passion for motorsports, and his plans for the Motorsport brand.

[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media
02 Jun 2024

[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media

Join us at Bounce, Farringdon for an unmissable morning of discussion and insights on the multifaceted issue of misinformation in 2024. Thursday, June 20 | 08:30 - 11:30 | 121 Holborn, London EC1N 2TD

Cision Meets: Jossie Evans, ITV News
30 May 2024

Cision Meets: Jossie Evans, ITV News

Should traditional broadcasters be reporting differently on social platforms? Jossie Evans, social media team lead at ITV News, spoke to us about misconceptions around the news consumption of younger people, and the importance of putting trustworthy reporting into the social media space.

7 Insider Tips for Building Better Relationships With the Media
24 May 2024

7 Insider Tips for Building Better Relationships With the Media

Get more mileage out of your press releases.

7 Essential PR Metrics to Prove Impact
22 May 2024

7 Essential PR Metrics to Prove Impact

Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts.

40 Newsworthy Reasons to Write a Press Release + 7 Ways to Get Eyes On It
20 May 2024

40 Newsworthy Reasons to Write a Press Release + 7 Ways to Get Eyes On It

Writing an effective press release can be the key to building earning media coverage for your brand and increasing your brand equity. But first, you need a news angle.

Cision Meets: David Stenhouse, John Schofield Trust
16 May 2024

Cision Meets: David Stenhouse, John Schofield Trust

We sat down with David Stenhouse, CEO of the John Schofield Trust, to ask about the work of the Trust and why that work is more important than ever.

5 Biggest Challenges Journalists Face Today
14 May 2024

5 Biggest Challenges Journalists Face Today

For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.

How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published
10 May 2024

How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published

Learn how to write media pitches that reporters can't resist. Get essential tips from journalists, successful pitch examples & ideas for stories that resonate.

2024 State of the Media Report: By the Numbers
08 May 2024

2024 State of the Media Report: By the Numbers

The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.

Ways You Can Support Journalists and the Free Press All Year Long
03 May 2024

Ways You Can Support Journalists and the Free Press All Year Long

How individuals can support journalists beyond World Press Freedom Day - from sharing articles and donating, to practical ways for PR to support their media partners.

Beyond AVE: 5 Ways to Measure the Impact of Earned Media
25 Apr 2024

Beyond AVE: 5 Ways to Measure the Impact of Earned Media

AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.

Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
23 Apr 2024

Time to Upgrade? Telltale Signs to Invest in New Public Relations Software

When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.

What is Brand Sentiment? Examples and How to Measure Effectively
18 Apr 2024

What is Brand Sentiment? Examples and How to Measure Effectively

Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.

How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
03 Apr 2024

How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips

Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.

How Prevalent Is Generative AI in PR and Comms?
02 Apr 2024

How Prevalent Is Generative AI in PR and Comms?

Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT, Gemini and Midjourney have opened the doors to content creation at speed and scale.

Crisis Comms Checklist
29 Mar 2024

Crisis Comms Checklist

A crisis can happen fast, and you need to be ready when it does. This checklist is designed to guide you through a crisis as it happens.

How PR Pros Can Think More Like Marketers – and Why They Should
27 Mar 2024

How PR Pros Can Think More Like Marketers – and Why They Should

This article explores the convergence of PR and marketing in today's digital world, emphasizing the importance of aligning strategies to navigate evolving trends effectively.

[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne
11 Mar 2024

[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne

Explore CisionOne, a revolutionary media intelligence platform, and the evolution of Gorkana. Learn key features and strategies from Luke Williams, CisionOne Product Marketing Manager. Elevate your media outreach to new heights!

PR in the Age of Misinformation: Building and Maintaining Brand Trust
07 Mar 2024

PR in the Age of Misinformation: Building and Maintaining Brand Trust

PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.

How PR and Comms Teams are Rethinking Their Social Media Strategies
01 Mar 2024

How PR and Comms Teams are Rethinking Their Social Media Strategies

Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.