2024 State of the Media Report: Automotive Edition
11 Sep 2024

2024 State of the Media Report: Automotive Edition

In the 2024 State of the Media, nearly 300 identified as Automotive & Motorcycle journalists. With that in mind, we examined the data to look at the implications for PR pros.

Cision Breakfast: Fact vs. Fiction. Building Trust in the Age of Deepfakes and Fake News
07 Oct 2024

Cision Breakfast: Fact vs. Fiction. Building Trust in the Age of Deepfakes and Fake News

Join us at this breakfast event, where we’ll dive into the crucial topic of how to build trust in the age of fake news.

Brand Monitoring & Management Tactics Every PR Pro Should Know
03 Oct 2024

Brand Monitoring & Management Tactics Every PR Pro Should Know

Brand monitoring and management is important for every organization. Find out what you should be doing to keep an eye on your brand and what to do next.

15 Best Media & Journalism Newsletters Every PR Should Subscribe To
01 Oct 2024

15 Best Media & Journalism Newsletters Every PR Should Subscribe To

Whether you’re looking for public relations headlines, a broad look at journalism and media, or general updates on the topics and tech impacting the industry, there’s a newsletter that fits the bill.

6 Ways PR Teams Can and Should Be Using Data
26 Sep 2024

6 Ways PR Teams Can and Should Be Using Data

PR and communications teams now have access to more data than ever before, but how exactly should they be using it?

Social Media Monitoring: What Is It and Why Is It Important?
25 Sep 2024

Social Media Monitoring: What Is It and Why Is It Important?

This article explores social media monitoring, what it is, why it matters, and how you can make it work for you.

You Know More About AI in Comms Than You May Think
19 Sep 2024

You Know More About AI in Comms Than You May Think

Artificial Intelligence (AI) might seem like an exciting new technology thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time.

5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
17 Sep 2024

5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)

Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.

The Complete Guide to Effective Media Monitoring for PR
11 Sep 2024

The Complete Guide to Effective Media Monitoring for PR

Media monitoring has always been critical for PR and comms teams, but never has it been more essential – or more complex. This guide will tell you everything you need to know on the subject.

Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters
10 Sep 2024

Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters

Did you know that at least 64 countries have, or will be, headed to the polls in 2024? In a year that’s going to reshape global politics, now is a great opportunity for public relations professionals to pitch journalists covering the sector with relevant and compelling story ideas.

2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams
05 Sep 2024

2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams

The data from our Global Comms Report shows how PR agencies and in-house PR teams are tackling today’s challenges – from data reliance and AI adoption to managing crises and more.

6 of Your Burning PR Questions Answered
03 Sep 2024

6 of Your Burning PR Questions Answered

Forget about Magic 8 Balls, tarot card decks, or even Siri and Google: The answers you’re looking for (at least as they pertain to public relations and the future of media) are right here.

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage
30 Aug 2024

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage

This insider information from Cision’s State of the Media Report will help you craft fashion and beauty pitches that get noticed and get results.

Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
30 Aug 2024

Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR

Practical advice to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.

Social Listening 101: What It Is and Why It Matters
28 Aug 2024

Social Listening 101: What It Is and Why It Matters

Transform your PR and comms strategies with social listening. Learn why it's so critical and how to implement effective social listening practices.

What is Crisis Communication? Definitions & Strategies
22 Aug 2024

What is Crisis Communication? Definitions & Strategies

This article outlines the fundamentals of crisis communication and strategies for PR teams to prepare for and manage crises.

What is Sentiment Analysis? Definition, Examples & How to Use Effectively
20 Aug 2024

What is Sentiment Analysis? Definition, Examples & How to Use Effectively

Sentiment analysis is the process of looking at text and determining the emotion behind the statements or opinions. We look at the finer details and demonstrate how to use it effectively.

10 Essential TED Talks to Elevate Your Corporate Communications Game
15 Aug 2024

10 Essential TED Talks to Elevate Your Corporate Communications Game

TED Talks have become a valuable resource for expert advice across a wide range of topics and disciplines. Beyond interesting speakers and subject matter, these talks offer public relations and communications professionals an opportunity to take a step back and look at goals and strategies through a different lens.

Should Your Brand Take a Stand? A Guide to Brand Activism
14 Aug 2024

Should Your Brand Take a Stand? A Guide to Brand Activism

Brand activism is here to start, and many companies continually grapple with a crucial question: Should we take a stand on social and political issues? And if so, what does "taking a stand" look like in 2024?

2024 State of the Media Report: Science and Medicine Sector - By the Numbers
12 Aug 2024

2024 State of the Media Report: Science and Medicine Sector - By the Numbers

Get insight into science and medicine journalists' their unique challenges and preferences when working with public relations teams.

The Complete Guide to PR Pitching
09 Aug 2024

The Complete Guide to PR Pitching

The Complete Guide to PR Pitching offers essential tools and tactics for crafting compelling media pitches, building relationships with journalists, and enhancing your earned media strategy.

5 Essential Skills PR Pros Need Right Now
08 Aug 2024

5 Essential Skills PR Pros Need Right Now

In public relations, effective communication and storytelling have always been key. But let’s take a moment to acknowledge how much the media landscape has changed. Technology is advancing at lightning speed, and consumer behaviors are evolving just as fast.

The PR Guide to Working with Freelance Journalists
08 Aug 2024

The PR Guide to Working with Freelance Journalists

Read our PR guide to learn what makes freelance journalists tick and how you should approach building relationships with them.

AI's Impact on Journalism, PR, and Media Relations
06 Aug 2024

AI's Impact on Journalism, PR, and Media Relations

The rising prominence of artificial intelligence (AI) has left many questions about how it will impact journalism and PR.

Gold Medal PR: How to Build a World-Class Comms Strategy
18 Jul 2024

Gold Medal PR: How to Build a World-Class Comms Strategy

Discover the strategies that lead to PR success - whether you're going for the gold or reaching for top tier coverage.