The Complete Guide to Generative AI in PR & Comms
With this comprehensive guide from Cision, you'll learn how to take advantage of the opportunities of using generative AI in PR.
Mobile World Congress Barcelona 2023 Trend Report
Mobile World Congress Barcelona 2023 just convened for the connectivity ecosystem, including global mobile operators, device manufacturers, technology providers, and all interested in the future of tech. Our report explores what these findings mean for strategic communications teams and brand owners, particularly as you think about how to amplify the impact of your next event, product launch and campaign messaging.
4 Steps to a Personalised PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
World Economic Forum 2023: Media Trends Report
The World Economic Forum 2023 (January 16-20, Davos) brings government, business, and civic leaders together with this year's theme, 'Cooperation in a Fragmented World.’ Topics include the energy, climate and nature; investment, trade and infrastructure; frontier technologies and industry resilience; jobs, skills, social mobility and health; and geopolitical cooperation in a multipolar world.
2023 Global Comms Report
For the sixth year in a row, Cision and PRWeek have joined forces to shed light on the biggest challenges and opportunities for communicators right now. The 2023 Global Comms Report explores how communications professionals across the world are relying on data and analytics to inform their strategies and creating opportunities to facilitate, lead and influence business decisions.
Media Monitoring Buyers Guide
Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.
Four Data-Driven Habits of Top Comms Teams
Modern communications teams have access to more content and data than ever before, spanning earned, owned, paid and shared across many different multimedia formats. With more and more information being collected, this presents new challenges (and opportunities) for comms professionals. Only 23% of communications leaders feel confident in their ability to measure their efforts in a meaningful way, according to the 2021 Global Comms Report, so it’s vital that teams establish ways to make sense of data and use it to drive their business forward.
Monitoring and Measuring Impact of PR
Monitoring and measuring takes discipline and dedication, but like most things in life, you get out what you put in. Let this e-book be your guide to creating an effective, efficient monitoring and measurement process – so you can finally show the value of your work and its impact on the business.
The Corporate ESG Guide
The Corporate ESG Guide, written by Andrew Archer and the ESG Advisory team at Investor Update, is a comprehensive look at today’s ESG landscape. This year’s paper examines the Just Transition, which in its simplest definition is the mitigation of climate change through fair means to all constituents, across all geographies and demographics.
Unlocking the Insights That Matter: 3 Top Measurement Strategies
Turning data into actionable insights is one of the biggest challenges communications leaders face. It can be relatively straightforward to collect information, but managing, organising and extracting insight from that data is key if brands want to craft compelling comms stories.
Nordic PR Handbook 2022
For UK comms teams working across Europe, it’s important to have a firm grasp of the nuances of each market you’re entering. With the English language prevalent in the Nordics, the region is one with huge potential for PRs looking to reach audiences in Sweden, Norway, Denmark, Finland and Iceland.
IFA 2022: Media Trends Report
After cancelling its in-person event in 2021, the annual technology trade fair IFA opened its doors again to over 250,000 visitors this year. With a focus on connectivity, sustainability and smart living, around 1,100 exhibitors from 46 countries were present throughout the Berlin event in early September. Cision Insights examined some of the biggest media trends and communication strategies surrounding IFA 2022.
gamescom 2022: Media Trends Report
The video game industry's largest trade event returned as a live in-person event in 2022 after two years of Covid disruption. Taking place at the end of August, gamescom 2022 saw an estimated 250,000 people pass through the Koelnmesse in Cologne. To mark its return, Cision’s Global Insights team looked at gamescom’s media coverage and the reactions of attendees.
APAC Media Landscape 2022
The APAC landscape can seem a daunting one for those unfamiliar with the region. Its cultures are diverse and media consumption habits vary from market to market. Comms teams working across APAC need to understand these differences and nuances to get ahead. That’s why we’re bringing you the APAC Media Landscape 2022, an in-depth three-part guide to nine markets.
APAC Media Landscape 2022: Southeast Asia
Navigating APAC can be a challenge for comms teams working with partners in the region, but it’s vitally important to have a solid understanding of the media make-up in the area. This edition of our APAC Media Landscape 2022 guide puts the spotlight on four countries in the Southeast Asia area: Indonesia, Malaysia, Singapore and Thailand.
APAC Media Landscape 2022: East Asia
The APAC region is one of diverse cultures and varying media consumption habits. For EMEIA PR and comms teams working with partners in the territory it’s vital to understand the different environments to fully unlock their potential. The APAC Media Landsape 2022: East Asia presents an in-depth guide to four markets in the area: mainland China, Hong Kong, South Korea and Taiwan.
APAC Media Landscape 2022: Australia
Australia has long held a significant relationship with the rest of the world, particularly in shared English-language countries where heritage and values often overlap. The Australian media has seen significant change in recent years, and in APAC Media Landscape 2022: Australia we’re taking a closer look at how the industry as evolved.
Knowing Your Audience: The Secret to a Successful PR Strategy
We live in an era where users hurry and scurry from one platform, device or channel to the next at supersonic speed. With so many twists, turns, and lapses, we find ourselves stranded amidst a sea of digital footprints with no map to guide us to our audiences (or so it may seem). That's why our whitepaper Knowing Your Audience: The Secret to a Successful PR Strategy, provides a fresh solution on how your teams can trace metrics that matter, close common gaps, and dial up the impact of their comms campaigns.
Cision's 2022 Global State of the Media Report
Based on a survey of over 3,700 journalists from all over the world, we gained some juicy insights into what makes the media tick – from the biggest challenges they face to top tips on building better relationships.
Shaping Narratives: Navigating Today’s PR and Comms Challenges
In light of Cision’s ongoing mission to help businesses understand their news and audience data so that they can operate more efficiently and make more intelligent strategic decisions at every level, we’ve taken a look at some of the most talked about topics across the industry and unearthed a few important gems for brands to keep abreast of…
How to go global: crafting stories that transcend borders
Today, brands must think in terms of audience first and location second. Gen Z and Millennials speak a more universal language, whether it’s through Twitch streams, memes or Tik Tok videos, that are less restricted to geographical location.