Turning data into actionable insights is one of the biggest challenges communications leaders face.
It can be relatively straightforward to collect information, but managing, organising and extracting insight from that data is key if brands want to craft compelling comms stories.
What kind of analysis is best for PRs looking to evolve their measurement journey? And how can Cision help? In Unlocking the Insights That Matter: 3 Top Measurement Strategies, we look at:
- Choosing the right combination of KPIs that align with your PR goals
- Going beyond reaching a target audience and identifying opportunities to reach new customers
- Establishing core competencies and selecting “reputational pillars”, the themes or attributes you want your brand to be known for
Download Unlocking the Insights That Matter to learn how Cision Insights helped investment firm BlackRock understand key indicators driving the conversation around its brand, as well as how to use this information to inform future strategy.
