Enhancing Social Media and Influencer Marketing Strategies


Social media has evolved multidimensionally and is now intrinsic to brand storytelling. However, social media strategies are too often an after-thought when it comes to brand and campaign planning.  

The role of social media is not limited to simply publishing timely content that engages with audiences. Leveraging social media channels effectively to craft impactful messaging is absolutely crucial to the formulation of successful PR and marketing strategies. Employing the right voices across these platforms to resonate with key audiences has become just as important, too. That’s why it is key to inculcate influencer marketing within the wider ambit of your social media strategy:  

  • Influencers hold the keys to the corporate kingdom, with tangible access to extremely specific audience subsets that brands could only dream of one day approximating 
  • Having built their empire from the ground up, today’s Influencer has a deep understanding of and appreciation for their audience like no other  
  • A relationship of mutual respect, developed through trust and transparency, Influencers’ unique connections with their followers is nothing short of extraordinary in terms of the potential for capital growth they hold 
  • So, why then, is the term “Influencer” still considered a four-letter word by many marketing and PR professionals to this day? 

Download Enhancing Social Media and Influencer Marketing Strategies to learn more about how your social messaging can be amplified with the right voices.   


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To learn more about how the sands are shifting in communications, and how messaging can be amplified accordingly, check out our latest series below: