How to go global: crafting stories that transcend borders


Today, brands must think in terms of audience first and location second. Gen Z and Millennials speak a more universal language, whether it’s through Twitch streams, memes or Tik Tok videos, that are less restricted to geographical location.    

  • The media, news, and entertainment they consume is international, their values increasingly shared. Brands who make a point of adapting messaging to a perceived national or regional stereotype might blunder in doing so where the choice seems forced or contrived. 
  • So, while opportunities to craft global stories are indeed growing, it’s of vital importance that brands take the time to appropriately source responsible storytellers capable of discerning cross-cultural differences.  
  • In turn, each press release feeds back valuable insight to help optimise campaigns, such as views, hits and influencer interaction. A global brand can have complete visibility of local, granular performance.  

Download How to go global: crafting stories that transcend borders to learn more about how your messaging can be universalised.   


Form clear

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.


To learn more about how the sands are shifting in communications, and how messaging can be amplified accordingly, check out our latest series below: