How to go global: crafting stories that transcend borders
Today, brands must think in terms of audience first and location second. Gen Z and Millennials speak a more universal language, whether it’s through Twitch streams, memes or Tik Tok videos, that are less restricted to geographical location.
- The media, news, and entertainment they consume is international, their values increasingly shared. Brands who make a point of adapting messaging to a perceived national or regional stereotype might blunder in doing so where the choice seems forced or contrived.
- So, while opportunities to craft global stories are indeed growing, it’s of vital importance that brands take the time to appropriately source responsible storytellers capable of discerning cross-cultural differences.
- In turn, each press release feeds back valuable insight to help optimise campaigns, such as views, hits and influencer interaction. A global brand can have complete visibility of local, granular performance.
Download How to go global: crafting stories that transcend borders to learn more about how your messaging can be universalised.