2025 State of the Media Report
Cision’s 2025 State of the Media Report is based on a survey of more than 3,000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
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10 Media Pitching Tips Directly From Journalists
The 10 Media Pitching Tips tip sheet from Cision will help your media pitches stand out from the crowd thanks to feedback from journalists and media outlets.
5 W's of Social Listening for PR
This tip sheet from Cision answers the important questions of social listening so you can integrate it into your PR strategy.
The PR Guide to Podcasting
Discover how podcasts can help you connect with audiences and generate thought leadership. This guide covers all you need about getting started with podcasts.
2025 Comms Report
Cision and PRWeek's 2025 Comms Report brings you the latest insightful data on the trends, challenges, and opportunities for PR and comms teams. Download the report now.
16 Effective AI Prompts for PR Pros
With this tip sheet from Cision, you'll discover 16 starter prompts that allow you to use generative AI to get closer to your goals.
Media Kit Checklist for PR Pros
With this media kit checklist from Cision, you'll learn which essential elements you need to create a comprehensive media kit that tells your brand’s story.
7 Best Practices for Using Generative AI in PR
With this tip sheet from Cision, you'll learn how to get the most out of generative AI and seven strategic ways to integrate it into your workflows.
The Complete Guide to Generative AI in PR & Comms
With this comprehensive guide from Cision, you'll learn how to take advantage of the opportunities of using generative AI in PR.
10 Ways to Amplify Your Press Release Content | Cision
With this tip sheet from Cision, you'll learn how to make the most of your press release content by developing a multi-channel communications campaign.
Your Toolkit for PR Success in 2025
Prepare for PR success in 2025 with these key resources! Use this toolkit to learn best practices and strategic approaches so you can prepare for the next year.
The AI Maturity Model: Level Up Your PR Knowledge
Can AI support PR teams? Discover how you can integrate AI in PR using the CASED framework and understand how it connects with the AI maturity level.
The Complete Guide to Crisis Communication
Protect your brand from a PR crisis. Get The Complete Guide to Crisis Communication and learn how you can build an effective crisis communication strategy.
Pitching for Event PR: 6 Tips for Smarter Media Outreach
The tip sheet Pitching Your PR Event: Six Media Outreach Tips from Cision will help you streamline the media outreach for any events you have planned.
2024 State of the Media Report: Arts & Entertainment Edition
Discover what makes arts and entertainment journalists tick. Download the 2024 State of the Media edition to boost media coverage in this industry.
The Complete Guide to PR Measurement
The Complete Guide to PR Measurement from Cision is your go-to for the who, what, why, and how of measurement in PR, so you can prove the value of your efforts.
2025 PR and Comms Content Planning Calendar
Elevate your 2025 strategy with Cision’s PR and Comms content planning calendar, helping you create effective and engaging content and campaigns all year long.
Four Ways to Improve Your Social Media PR
The Four Ways to Use Social Media for PR tip sheet from Cision will help you identify some of the best methods to use social media to improve your PR efforts.
2024 State of the Media Report: Food and Beverage Edition
In the 2024 State of the Media, more than 500 identified as Food & Beverage journalists. With that in mind, we examined the data to look at the implications for PR pros.
Holiday Gift Guide Pitching Kit
In Cision's Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch for holiday season stories.
How to Become Journalists’ Favourite PR Pro
The How to Become Journalists’ Favourite PR Pro tip sheet from Cision gives you advice on improving your relationships with journalists – directly from them.