![The 2024 State of the Media Report The 2024 State of the Media Report](/content/dam/cision-uk/whitepapers/2024-state-of-the-media/sotm-2024-thumbnail.png)
The 2024 State of the Media Report
This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.
![Gold Medal PR: How to Build a World-Class Comms Strategy Gold Medal PR: How to Build a World-Class Comms Strategy](/content/dam/cision-uk/tip-sheets/gold-medal-pr/tip-sheet-summer-games-thumbnail.png)
Gold Medal PR: How to Build a World-Class Comms Strategy
Discover the strategies that lead to PR success - whether you're going for the gold or reaching for top tier coverage.
![2024 State of the Media Report: Finance Edition 2024 State of the Media Report: Finance Edition](/content/dam/cision-uk/whitepapers/2024-state-of-the-media-finance-edition/sotm-finance-thumbnail.png)
2024 State of the Media Report: Finance Edition
In the 2024 State of the Media, more than 800 identified as covering Business & Finance. With that in mind, we examined the State of the Media data to look at the challenges and implications for the PR pros seeking to work with finance reporters.
![PR & SEO: A Beginner's Guide PR & SEO: A Beginner's Guide](/content/dam/cision-uk/tip-sheets/pr-seo-guide/pr-seo-beginners-guide-thumbnail.png)
PR & SEO: A Beginner's Guide
Whether you’re new to PR, unfamiliar with SEO principles and best practices, or both, this tip sheet outlines five key ways to get started with SEO and bring more visibility to your PR content.
![2024 State of the Media Report: Tech Edition 2024 State of the Media Report: Tech Edition](/content/dam/cision-uk/whitepapers/2024-state-of-the-media-tech-edition/sotm-tech-thumbnail-1280x720.png)
2024 State of the Media Report: Tech Edition
In the 2024 State of the Media, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the data to look at the implications for PR pros.
![10 Media Pitching Tips 10 Media Pitching Tips](/content/dam/cision-uk/tip-sheets/10-media-pitching-tips/media-pitching-dos-donts-thumbnail-uk.png)
10 Media Pitching Tips
Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.
![7 Essential PR Metrics to Prove Impact 7 Essential PR Metrics to Prove Impact](/content/dam/cision-uk/tip-sheets/7-essential-pr-metrics/7-must-track-pr-metrics-1280-thumbnail.png)
7 Essential PR Metrics to Prove Impact
Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts.
![Crisis Comms Checklist Crisis Comms Checklist](/content/dam/cision-uk/whitepapers/crisis-comms-checklist/2024-Crisis-Comms-Checklist-thumbnail-1280x720.jpg)
Crisis Comms Checklist
A crisis can happen fast, and you need to be ready when it does. This checklist is designed to guide you through a crisis as it happens.
![PR in the Age of Misinformation: Building and Maintaining Brand Trust PR in the Age of Misinformation: Building and Maintaining Brand Trust](/content/dam/cision-uk/whitepapers/pr-in-the-age-of-misinformation/PR-Misinformation-Ebook-thumbnail-1280x720.png)
PR in the Age of Misinformation: Building and Maintaining Brand Trust
PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.
![2024 Global Comms Report: Elevating & Evolving 2024 Global Comms Report: Elevating & Evolving](/content/dam/cision-uk/whitepapers/2024-global-comms-report/2024-global-comms-report-thumbnail-1280x720.png)
2024 Global Comms Report: Elevating & Evolving
The 2024 Global Comms Report from Cision and PRWeek reveals key insights into public relations and communications strategies, with a focus on trends in social media, influencer engagement, adoption of new technologies like AI, and the increasing importance of data-driven decisions in PR.
![PR Handbook: How to Get Media Coverage in Germany PR Handbook: How to Get Media Coverage in Germany](content/dam/cision-uk/whitepapers/pr-handbooks/1223-UK-PR-Handbook-Germany-Website-Thumbnail-1280x720.png)
PR Handbook: How to Get Media Coverage in Germany
Pitching your story and garnering publicity internationally can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in a foreign market. The PR Handbook: How to Get Media Coverage in Germany dives into the German market to highlight some crucial insight for PR professionals.
![PR Handbook: How to Get Media Coverage in France PR Handbook: How to Get Media Coverage in France](/content/dam/cision-uk/whitepapers/pr-handbooks/1223-UK-PR-Handbook-France-Website-Thumbnail-1280x720.png)
PR Handbook: How to Get Media Coverage in France
Pitching your story to publications overseas can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in the market. The PR Handbook: How to Get Media Coverage in France dives into the French market to highlight some crucial insight for PR professionals.
![2024 PR and Comms Content Planning Calendar 2024 PR and Comms Content Planning Calendar](/content/dam/cision-uk/whitepapers/2024-content-calendar/uk-calendar-pr-comm-content-planning-2024.jpg)
2024 PR and Comms Content Planning Calendar
It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.
![Battle of the Christmas Adverts 2023 Battle of the Christmas Adverts 2023](/content/dam/cision-uk/whitepapers/christmas-ads-2023/Xmas-Adverts-Landing-Page-1280x720.png)
Battle of the Christmas Adverts 2023
Christmas doesn’t truly start in the UK until adverts from high street retailers arrive. John Lewis, M&S, Aldi and many more have all become festive favourites thanks to their heartwarming marketing campaigns, but how do 2023’s ads fare when it comes to UK traditional and social media coverage? We analysed media conversation around the launch of 22 brand campaigns – from John Lewis’ Venus flytrap to Asda and Michael Bublé – to see who wins the battle of the Christmas adverts.
![How to Win Over Journalists and Improve Your Earned Media Coverage How to Win Over Journalists and Improve Your Earned Media Coverage](/content/dam/cision-uk/whitepapers/how-to-win-over-journalists/how-to-win-over-journalists-female-holding-phone-writing-journal-1280x720.jpg)
How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.
![ICYMI: Cision's Top Guides & Reports of 2023 ICYMI: Cision's Top Guides & Reports of 2023](/content/dam/cision-uk/resources/2023-best-of/2023-top-5-reports-thumbnail-1280x720.png)
ICYMI: Cision's Top Guides & Reports of 2023
With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.
![Black Friday 2023: Media Snapshot Black Friday 2023: Media Snapshot](/content/dam/cision-uk/whitepapers/black-friday-2023/Black-Friday-Landing-Page-1280x720.png)
Black Friday 2023: Media Snapshot
Arriving the Friday after Thanksgiving in the US, Black Friday signifies the start of Christmas shopping season for many, with discount prices leading to a highly profitable period for retailers. Black Friday has grown into a global event, driven by online retailers who’ll often continue their sales into the following week with “Cyber Monday”. But how did UK consumers respond to retailers in 2023?
![PR & Event Marketing Lessons to Take to CES 2024 (and Beyond) PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)](/content/dam/cision-uk/whitepapers/ces-2023/ces_2023_thumbnail_1280x720.png)
PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
We look at the brands, products, speakers, and topics that generated the most buzz during the most recent CES – and what these findings mean for PR teams and brand owners going into this year’s event. Whether you're preparing for the next CES specifically or crafting your 2024 events strategy overall, these insights and takeaways will help inform key decisions.
![Mastering the Pitch: Data-Backed Strategies for Smarter PR Mastering the Pitch: Data-Backed Strategies for Smarter PR](/content/dam/cision-uk/whitepapers/mastering-the-pitch/mastering-pitch-1280x720.jpg)
Mastering the Pitch: Data-Backed Strategies for Smarter PR
Use data to build better pitches and maximise the impact of your earned media.
![The Art of Social PR The Art of Social PR](/content/dam/cision-uk/whitepapers/art-of-social-pr/art-social-pr-1280x720.jpg)
The Art of Social PR
This e-book will help you understand what, exactly, social listening is, the unique and exciting opportunities it presents for PR, marketing and communications professionals, and how to start taking advantage of these opportunities today.
![The Ultimate Guide from PR Newswire on Creating a Compelling Press Release The Ultimate Guide from PR Newswire on Creating a Compelling Press Release](/content/dam/cision-uk/whitepapers/prn-uk-the-definitive-guide-to-crafting-an-engaging-press-release.png)
The Ultimate Guide from PR Newswire on Creating a Compelling Press Release
Explore PR Newswire's comprehensive guide to crafting compelling press releases. This resource provides valuable insights and expert tips to help you create engaging and impactful announcements that capture attention.