Target Influencers

[On-demand Webinar] Media Coffee: How to Communicate with Journalists in Spain

Rubén Marcos of Spanish news agency Europa Press takes us through the media landscape in Spain, his recommendations for attracting a journalist’s attention and how to get press releases on point.

Mazda: Effective Optimisation of Brand Messaging

To the UK launch of their first electric car, the MX-30, in the UK market in March 2021, Mazda engaged Cision to “understand the European reaction” to the vehicle’s earlier 2020 launch in Europe.

The Power of Visual Branding

Learn how Adidas steered conversations on social through engaging visual narratives. Everybody loves a story! That's why crafting narratives which keep audiences abuzz is crucial to any PR strategy.

UK Edition: 2021 State of the Media

Following last month’s launch of the 2021 Global State of the Media Report, we decided to dig deeper into the UK survey results to see what journalists think about the media landscape in this country.

A Decade's Worth of Insight Into Media Preferences

We compiled our State of the Media findings from over the years into one white paper, highlighting the key trends we see year after year.

Raconteur Insights | High Performance Media

Discover 5 key steps to establishing the perfect media mix, the impact of influencer marketing in the B2B world and the role of data in your media strategy

European Communication Monitor 2020

The results of the world’s largest study into strategic communication and public relations is here!

Cision’s 2020 State of the Media Report: UK Edition

Cision’s biggest annual State of the Media Report 2020 explores media trends from over 3,200 top journalists across 15 countries.

[On-demand webinar] COVID-19 Comms: Best Practices

On-demand webinar with a panel of comms experts.

Reinventing the Press Release for a New Decade

Learn how to personalise your news and its distribution in a way that will adapt and evolve to the new decade.

An influence framework for PR

Influence is many things and it's important to understand all aspects of it in order to tap into it most effectively

PR and SEO: A Beginner's Guide

We’ve put together an eBook to demonstrate why PR and comms pros should care about SEO, and how to measure it.

European Communication Monitor 2019

Social & Influencer Guide for PR

Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.

Cision’s 2019 State Of The Media report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Cision State of the Media report 2018

The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.