Media Pitching Manual for PR and Comms Professionals
24 Sep 2019

Media Pitching Manual for PR and Comms Professionals

A practical guide and insider tips to working better with the media.

Social & Influencer Guide for PR
17 Oct 2019

Social & Influencer Guide for PR

Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.

Is influencer marketing a busted flush?
16 Jul 2019

Is influencer marketing a busted flush?

Cision's latest white paper - Is influencer marketing a busted flush? – details why the sector has lost its sheen and what the potential consequences could be for marketing and PR.

Smart Engagement: an Earned Media Management strategy
11 Feb 2019

Smart Engagement: an Earned Media Management strategy

This white paper will detail the principles behind Smart Engagement and how you can go about incorporating the Earned Media Management tenet into your strategy.

Earned Media Management: building an Influencer Graph
08 Jan 2019

Earned Media Management: building an Influencer Graph

Download this Cision white paper to understand how to use an Influencer Graph as part of the Earned Media Management PR strategy.

Combining art and science in effective communications
04 Jul 2018

Combining art and science in effective communications

The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.

Why it’s time for CMOs to embrace PR and comms
29 May 2018

Why it’s time for CMOs to embrace PR and comms

Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. Yet most companies are still under investing in it.