European Communication Monitor 2019

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Exploring trust in the profession, transparency, Ai, and new content strategies

This year's edition of the European Communication Monitor, supported by Cision Insights, sheds light on five pressing issues in today's comms universe: trust, transparency, advocacy, content strategies and emerging tech.

THIS REPORT HIGHLIGHTS SOME INTERESTING FACTS ON THE MULTI-FACETED VIEW ON TODAY'S COMMUNICATORS:

Trust in strategic communication and public relations: The general public scores PR professionals 27.6% in terms of trustworthiness
Transparency: Only 7.7% of organisations find it difficult to be transparent about their purpose, mission, and vision
The current media trifecta shift: 57.9% of communication practitioners across Europe confirm a rising importance of earned media during the last three years

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