Cision’s 2020 State of the Media Report: UK Edition

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The media landscape is more challenging than ever in 2020, but are you keeping up?

In our biggest ever annual State of the Media Report, we surveyed 3,253 journalists from around the world to find out what really matters most to journalists.

This year’s key takeaways include:

COVID-19 changed everything for everyone

(Dis)trust in the media continues to decrease

Bias is unavoidable in humans and journalists are humans; we examine this relationship between bias and reporters

Technology, social media and AI’s impact on the media landscape

PR outreach needs to be more targeted and relevant to stand out than ever before

Download our 11^th annual State of the Media report for insight into how you can improve your pitching, create better relationships with journalists, and gain more media coverage.

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