The launch of Mazda’s first electric car, the MX-30, in the UK in 2021 saw them partner with Cision Insights to “understand the European reaction” to the vehicle’s earlier 2020 launch in Europe.
Mazda’s goal was to shift the focus away from areas that had received negative coverage in Europe, and refine messaging to showcase positive benefits that resonated more clearly with consumer needs in the UK.
Cision Insights produced three stages of reporting — benchmark, monthly tracker and launch — to explore customer sentiment and media reaction prior to and during the campaign.
Download our Mazda case study to learn how Cision Insights:
- Used data and insights from the areas of criticism in Europe to refine the UK launch
- Monitored spikes in attention and articulated a clear difference between the baselines for UK and European media coverage
- Compared pre- and post-launch coverage to identify clear, objective evidence that confirmed campaign success