Cision State of the Media report 2018

PR NEWSWIRE

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The Growing Importance of ESG in Communications

Learn how to optimise brand messaging whilst managing brand reputation and maximising investment opportunities in Volume III of our Shaping Narratives series.
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CisionOne Outreach. Proactively discover the journalists and influencers who will tell your story best with the world's most accurate, global database of AI and human-validated media profiles.
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2023 State of the Media Report

Now in its 14th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies.
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Stance: The Next Generation of Sentiment Analysis

Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale.
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This step-by-step guide from the Cision Insights team explores how brands should respond to a crisis.
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The media has faced a series of unprecedented challenges over the past 12 months.

So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.

From the ongoing impact of fake news to declining public trust, search engines bypassing traditional outlets and more – this exclusive research provides unique insights into the state of the media today.

We also asked respondents exactly how they like to work with PR pros. Our findings show that in this challenging environment the role of PR remains as important as ever.

Download our research today to discover:

What journalists say is the biggest challenge facing the media today.
Which sources of brand information journalists say they trust the most.
How to create better press releases, catch journalists’ attention and get more coverage.

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