Despite members of the press grappling with personal attacks, accusations of “fake news” and the rapid spread of misinformation – trust might actually be on the rise in 2019.
According to our 2019 State of the Media survey, social media has been particularly difficult to work with this year, with complex updates to data privacy laws and sudden changes in newsfeed algorithms.
We collected responses from 1,999 journalists in 10 countries, and it seems that relevance and trust are more important than ever before.
Responses reflect growing concerns around the changing role of social media, an increasing reliance on data-driven storytelling, and positive shifts in perceptions of trust.
In this fragmented, dynamic media environment, communications and PR professionals have an opportunity to become even more reliable partners with their media counterparts.
Download the full report to find out more.