Beyond AVE: 5 Ways to Measure the Impact of Earned Media
25 Apr 2024

Beyond AVE: 5 Ways to Measure the Impact of Earned Media

AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.

Understanding Deepfakes: What PR Pros Need to Know About AI-Generated Media
30 Oct 2023

Understanding Deepfakes: What PR Pros Need to Know About AI-Generated Media

Coined on Reddit in 2017, the term “deepfake” combines the word “deep,” as in AI deep-learning technology, and “fake,” signifying content that isn’t real. Image manipulation is nothing new, it began in the 19th century and soon rolled into early...

How PR Teams are Using AI Today (and How It Can Help You Tomorrow)
24 Oct 2023

How PR Teams are Using AI Today (and How It Can Help You Tomorrow)

The launch of ChatGPT was almost 12 months ago, and it’s fair to say its impact on our industry has been significant. Like social media or the internet before it, AI will be transformative and disruptive in ways we can’t yet begin to understand. For ...

Comics Journalism: How the Medium Lends Itself to Impactful Reporting
19 Oct 2023

Comics Journalism: How the Medium Lends Itself to Impactful Reporting

Can investigative reporting be done via comics? What purpose can illustration serve in modern journalism? We asked artists and editors about the value of comics...

How Brands Can Battle Misinformation (And Why They Need To)
18 Oct 2023

How Brands Can Battle Misinformation (And Why They Need To)

According to the 2023 State of the Media Report, “maintaining credibility as a trusted news source and combating accusations of ‘fake news’” was the biggest challenge for the media last year. Additionally, “battling misinformation” was among the top ...

PR and Brand Reputation: Forging Trust in the Age of Scepticism
11 Oct 2023

PR and Brand Reputation: Forging Trust in the Age of Scepticism

In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...

3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration
11 Oct 2023

3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration

The growth of artificial intelligence (AI) technology in the last 12 months has given the PR and communications industry plenty of food for thought. Generative tools like ChatGPT have the capability to transform the way the industry operates, though ...

Brands vs. Risk: Fighting Harmful Content With AI
17 Aug 2023

Brands vs. Risk: Fighting Harmful Content With AI

Harmful content – anything online that causes distress or harm, be that through fake news, hate speech, racist or sexist language – can affect even the “safest” brand and create crises that turn away consumers and hit the bottom line. And the rise...

How to Start Using AI for PR and Communications Today
16 Aug 2023

How to Start Using AI for PR and Communications Today

Artificial intelligence (AI) has been with us for many years, but the arrival of generative tools like OpenAI’s ChatGPT and DALL·E 2 have kickstarted growth and seen the technology quickly filter into how we work. For those in the PR and...

Frequently Asked Questions About PR Measurement
28 Jul 2023

Frequently Asked Questions About PR Measurement

Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...

In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
20 Jul 2023

In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)

With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...

The Future of Media and PR: Key Takeaways from a Conversation with Top Journalists
14 Jul 2023

The Future of Media and PR: Key Takeaways from a Conversation with Top Journalists

“Some of the best stories I've put out, some of the best content I've put out, is because of my relationship with PR folks,” declared Shruti Shekar, Tech Expert and Managing Editor at Android Central, during the recent webinar, How to Navigate the...

Communication Lessons from Nobel Laureate Maria Ressa
13 Jul 2023

Communication Lessons from Nobel Laureate Maria Ressa

“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...

Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
29 Jun 2023

Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)

Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...

Three Post-Pandemic ESG Lessons for Comms Teams
23 Jun 2023

Three Post-Pandemic ESG Lessons for Comms Teams

ESG has been on the radar of PR and communications teams for some time, with businesses carefully crafting narratives to make clear their positions on all things environmental, social and governance. Yet with the post-Covid recovery, Russia’s...

You Know More About AI in Comms Than You May Think
16 Jun 2023

You Know More About AI in Comms Than You May Think

Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood...

Harnessing the Power of AI for PR and Strategic Communications
09 Jun 2023

Harnessing the Power of AI for PR and Strategic Communications

While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better ...

Five Burning PR Questions the State of the Media Report Answers
07 Jun 2023

Five Burning PR Questions the State of the Media Report Answers

The relationship between journalists and strategic communicators (as we at Cision define PR, marketing and media relations professionals) is a vital one. Strategic comms professionals want to get their clients' messages out to the public, and...

Generative AI: Where Will It Take Us 10 Years From Now?
23 May 2023

Generative AI: Where Will It Take Us 10 Years From Now?

When we consider the future impact of generative AI and tools like ChatGPT, it’s necessary to do so from two perspectives: the technology itself and the people it will affect. You’ve no doubt come to this article to get a sense of where generative...

The Rise of Generative AI and What It Means for the Communications Industry
04 May 2023

The Rise of Generative AI and What It Means for the Communications Industry

Generative AI will have a significant impact on the communications industry. In 2023 and beyond, strategic communicators and PR professionals must understand the opportunities and challenges generative AI and synthetic media present. The broader...

Positioning Your Brand for Strength and Stability During Uncertain Times
01 May 2023

Positioning Your Brand for Strength and Stability During Uncertain Times

There is no doubt that the world is in a prolonged period of uncertainty. The recent fall of Silicon Valley Bank has added to concerns about the economy and questions about persistent inflation. We are still plagued by the constant and louder...

How Can Charities Communicate With Gen Z?
19 Apr 2023

How Can Charities Communicate With Gen Z?

For PR and comms teams working for, or with, charities, it’s vitally important to have an understanding of audience. Who are you trying to reach? What kind of messaging to they respond to? And which group is most likely to advocate for charities?...

Tracking Beauty Sector Trends with Cision’s Beauty Barometer
05 Apr 2023

Tracking Beauty Sector Trends with Cision’s Beauty Barometer

The UK beauty and health industry is growing quickly, with figures from 2022 showing the sector to be worth more than £26 billion. This is in part driven channels like Instagram and YouTube vloggers, who make the latest beauty and wellness trends...

The Best Advice from Keeping the Seat You’ve Earned: The 2023 Global Comms Report
10 Mar 2023

The Best Advice from Keeping the Seat You’ve Earned: The 2023 Global Comms Report

Get a recap of the expert-led insights you might have missed from the 2023 Global Comms Report webinar..

Can Media Buzz Predict this Year’s Oscar Winners?
08 Mar 2023

Can Media Buzz Predict this Year’s Oscar Winners?

Can pre-ceremony media buzz translate to victory on the night at the Oscars? Cision Insights has taken a look at both traditional and social media – with a spotlight on what happened in the 2022 Oscars race – to see what it means for this year’s...

Analysing Comms in the Charity Sector
07 Mar 2023

Analysing Comms in the Charity Sector

There are more than 160,000 charity organisations in the UK, so navigating the sector can provide a challenge for both those operating within it and any external organisation with a vested interest. Communication, naturally, is vital in the third...