Beyond AVE: 5 Ways to Measure the Impact of Earned Media
25 Apr 2024

Beyond AVE: 5 Ways to Measure the Impact of Earned Media

AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.

Positioning Your Brand for Strength and Stability During Uncertain Times
01 May 2023

Positioning Your Brand for Strength and Stability During Uncertain Times

There is no doubt that the world is in a prolonged period of uncertainty. The recent fall of Silicon Valley Bank has added to concerns about the economy and questions about persistent inflation. We are still plagued by the constant and louder...

How Can Charities Communicate With Gen Z?
19 Apr 2023

How Can Charities Communicate With Gen Z?

For PR and comms teams working for, or with, charities, it’s vitally important to have an understanding of audience. Who are you trying to reach? What kind of messaging to they respond to? And which group is most likely to advocate for charities?...

Tracking Beauty Sector Trends with Cision’s Beauty Barometer
05 Apr 2023

Tracking Beauty Sector Trends with Cision’s Beauty Barometer

The UK beauty and health industry is growing quickly, with figures from 2022 showing the sector to be worth more than £26 billion. This is in part driven channels like Instagram and YouTube vloggers, who make the latest beauty and wellness trends...

The Best Advice from Keeping the Seat You’ve Earned: The 2023 Global Comms Report
10 Mar 2023

The Best Advice from Keeping the Seat You’ve Earned: The 2023 Global Comms Report

Get a recap of the expert-led insights you might have missed from the 2023 Global Comms Report webinar..

Can Media Buzz Predict this Year’s Oscar Winners?
08 Mar 2023

Can Media Buzz Predict this Year’s Oscar Winners?

Can pre-ceremony media buzz translate to victory on the night at the Oscars? Cision Insights has taken a look at both traditional and social media – with a spotlight on what happened in the 2022 Oscars race – to see what it means for this year’s...

Analysing Comms in the Charity Sector
07 Mar 2023

Analysing Comms in the Charity Sector

There are more than 160,000 charity organisations in the UK, so navigating the sector can provide a challenge for both those operating within it and any external organisation with a vested interest. Communication, naturally, is vital in the third...

The Business Case for Outsourcing Your Daily News Briefings
01 Mar 2023

The Business Case for Outsourcing Your Daily News Briefings

The C-Suite relies on PR and comms to keep them informed of key industry news. Here's how to stay ahead without draining your team's time and resources.

Communications Lessons from Taylor Swift: Master of the Product Launch
17 Feb 2023

Communications Lessons from Taylor Swift: Master of the Product Launch

From the intentionality of each lyric and note, to the precision with which she applies her red lipstick, Taylor Swift leaves no details to chance. Ms. Swift made an indelible mark on the global stage as a singer-songwriter with extraordinary talent ...

2023 Global Comms Report: 5 Takeaways for European PRs
16 Feb 2023

2023 Global Comms Report: 5 Takeaways for European PRs

440 industry professionals across 10 countries took part in the 2023 Global Comms Report to give a snapshot of how the industry is shifting. Yet across the regions covered (United States, Europe and APAC) there are subtle differences and nuances...

2023 CES Trends Report Holds Lessons for Communicators
09 Feb 2023

2023 CES Trends Report Holds Lessons for Communicators

What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.

The Business Case for Centralising Your Media Intelligence Efforts
09 Feb 2023

The Business Case for Centralising Your Media Intelligence Efforts

As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.

How Media Monitoring Empowers Communications Professionals in a PR Crisis
09 Feb 2023

How Media Monitoring Empowers Communications Professionals in a PR Crisis

Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.

Staying Human: The Case for Technology to Enrich, Inform and Shape the “R” in PR
01 Feb 2023

Staying Human: The Case for Technology to Enrich, Inform and Shape the “R” in PR

How the right combination of technology and people enables PR and communications professionals to deliver better value, efficiently and effectively.

3 Key Trends in Communications and Measurement for 2023
31 Jan 2023

3 Key Trends in Communications and Measurement for 2023

2022 has come and gone, and we’re into 2023 with a bang. Cision's Senior Director, Head of Analysis for EMEA, Barnaby Barron, highlights some of the key trends we’ve seen and expect to continue to see this year - and what they mean for...

Comms in a Financial Crisis: Lessons from The Financial Times's John Gapper
24 Jan 2023

Comms in a Financial Crisis: Lessons from The Financial Times's John Gapper

The financial world has been reshaped dramatically by technology in recent years. The rise of digital-first challenger banks like Starling and Monzo have given consumers instant smartphone access to their accounts – all without the need for physical ...

The Biggest Challenges and Opportunities for Communicators in 2023
09 Jan 2023

The Biggest Challenges and Opportunities for Communicators in 2023

Communicators today face significant challenges: rapid social and economic change, increased political strife, global upheavals, climate crisis, the COVID-19 pandemic, war in Ukraine and a rapidly evolving media landscape. Communication...

Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
08 Dec 2022

Long Live the Message: 6 Communications Lessons from Queen Elizabeth II

From the moment she became sovereign in 1952, Queen Elizabeth established a distinctive communications style that she carried throughout her reign, and she showed great consistency in maintaining her voice and her personal brand. Though her time as...

Messaging in the Metaverse: The Potential for Brands
05 Dec 2022

Messaging in the Metaverse: The Potential for Brands

Metaverse is a word that seems to be on everyone’s lips these days – from Mark Zuckerberg to Chrissy Teigen to your own CEO – but what is it, why has it become such a buzzword, and what do you need to know about it?

8 Lessons in Communication Strategy: Learning from Volodymyr Zelenskyy
17 Nov 2022

8 Lessons in Communication Strategy: Learning from Volodymyr Zelenskyy

President Zelenskyy is widely acknowledged as a master of communication and the lessons below are gifts for us all as we, too, endeavor to own critical moments. That said, we hope we never lose sight of the daily struggle that’s been the result of...

The Evolution of Media: Where Next for the Motor Show?
17 Nov 2022

The Evolution of Media: Where Next for the Motor Show?

The motor show was long seen as the primary destination for carmakers looking to lay down a marker and exhibit their latest models and cutting-edge concept vehicles. For years, manufacturers flocked to destinations like Detroit, Geneva and Tokyo and ...

How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros
12 Oct 2022

How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros

While the future often looks uncertain, few could have predicted how dramatically recent events have destabilised the world. In 2022 we're facing an ongoing pandemic, the war in Ukraine, ongoing supply chains issues, an energy crisis and economic...

The Role the Media Plays in a Car Purchase Journey: A View From Autovia
12 Oct 2022

The Role the Media Plays in a Car Purchase Journey: A View From Autovia

For consumers looking to make an EV their next car purchase, navigating the road to electric brings many questions. How does the car charge? What range does it have with a full battery? Where to start with the myriad choices on the market? Answering ...

The Consumer Purchase Journey in an Evolving Media Landscape
04 Oct 2022

The Consumer Purchase Journey in an Evolving Media Landscape

In the last few years, events have been unfolding at high-speed, whether that be global pandemics, huge supply chain issues or more recently major wars in Europe. As a result, it's been difficult to keep up with what those changes mean for different ...

10 Essential TED Talks to up Your Corporate Communications Game
05 Aug 2022

10 Essential TED Talks to up Your Corporate Communications Game

F. Scott Fitzgerald once said, “Genius is the ability to put into effect what is on your mind.” For marketing and communications professionals, this can be especially challenging when the goal is to convey a particular message or tell a story about...

How UK Consumers Are Responding to the Energy Bills Crisis
01 Aug 2022

How UK Consumers Are Responding to the Energy Bills Crisis

The cost of living crisis has hit UK consumers hard in 2022. The average annual grocery bill is forecast to rise by more than £450, petrol and diesel fuel prices have reached record highs of £191.53-per-litre and £199.05 respectively, and...