Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
The Golden Era of the Social Media Influencer
As of 2021, the global influencer market was worth $13.8 billion, spanning not just content creation but also courses and training on how to pursue a professional career as an influencer.
A Guide to Conscious ESG Strategising
Corporate comms and media storytelling have seen a huge sea change in approach over the last two years. Reputation management has become crucial. At the core of all this is environmental, social and governance (ESG).
Crafting Universal Messaging Strategies
Regional in tone but global in ambition, today’s communications professionals need to straddle the line between crafting a universal message in their campaigns, while remaining personal and accessible.
Tracking Narratives at Every Turn: The Role of Audience Data in Comms
Success in communications has never been easier to quantify. Every online interaction leaves a distinct digital footprint and marketing and communications professionals can target these large volumes of data to monitor, track and analyse their...