Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
How Leading PR Pros Solve 3 of Today's Biggest Industry Challenges
You put a lot of time, effort and (let’s be honest) talent into your media strategy, so why don’t your earned media results reflect that? It’s a common frustration among PR professionals, especially as they vie for attention amid a shrinking pool of ...
Audience Profile: The Business Decision Maker
This will be a deep-dive into the Business Decision Maker audience profile. The focus will be on giving communications professionals the tools and knowledge they need to make actionable decisions based on this information, and highlighting the...
How Audience Insights Can Close Common Gaps in Your Communications Reports
Are your reports telling you what you really need to know... or are they simply a way to retrospectively justify decisions that were taken earlier on in the process? We show you how to take a step back and look at your reports on a top-level, so...
The Anatomy of a Modern Audience
What are the data points that matter – and don't matter – when it comes to measuring a modern audience? We all know by now that age, gender, and earning brackets are just the tip of the iceberg in terms of what we can know about audiences. But what...
What Are the Biggest Challenges Journalists Face in 2022?
The role of a journalist has evolved at a rapid pace over the last two decades. Driven by the shift to online news consumption and the pandemic creating a new world of hybrid work, reporters are facing obstacles their predecessors never experienced.
Audience Fragmentation and How it Affects your Comms Strategy
There once was a time where we could reach specific audiences entirely based on their media consumption habits; we had Sun readers, Indy readers, Guardian readers and NME readers, and it was easy to tell who was who simply by which cohort they...
What Does the 2022 Global State of the Media Report Mean for UK PRs?
This year’s Global Sate of the Media report pooled the opinions of more than 3,800 journalists spread over 17 regions worldwide. It’s a detailed snapshot of where editorial staff, freelancers and publishers sit in 2022. Yet across each region there...
5 Key Takeaways from the 2022 Global State of the Media Report
Cision’s 13th Global State of the Media report has arrived, presenting an in-depth look at some of the big shifts in journalism trends over the last 12 months. We polled more than 3,800 journalists and editors across 17 regions to get a snapshot of...
4 Big Challenges PR and Comms Pros Face Today
When it comes to crafting effective campaigns, PR and comms pros must learn to juggle everything from data to social and much more. The volume and frequency of news grows fast, and comms teams need to be agile and adaptable to get their message...
The Power of Social Listening
Communication, particularly social media communication, is not just about crafting a message, posting it to the widest audience and then seeing what happens. It's a two-way conversation.
The Golden Era of the Social Media Influencer
As of 2021, the global influencer market was worth $13.8 billion, spanning not just content creation but also courses and training on how to pursue a professional career as an influencer.
A Guide to Conscious ESG Strategising
Corporate comms and media storytelling have seen a huge sea change in approach over the last two years. Reputation management has become crucial. At the core of all this is environmental, social and governance (ESG).
Crafting Universal Messaging Strategies
Regional in tone but global in ambition, today’s communications professionals need to straddle the line between crafting a universal message in their campaigns, while remaining personal and accessible.
Tracking Narratives at Every Turn: The Role of Audience Data in Comms
Success in communications has never been easier to quantify. Every online interaction leaves a distinct digital footprint and marketing and communications professionals can target these large volumes of data to monitor, track and analyse their...