There’s a More Effective Approach to PR

Media-savvy audiences have come to expect – even demand – customised brand experiences that speak to their interests, and PR is no exception. The new way of reaching desired end audiences requires more personalised messaging and a targeted earned media strategy.  

But who has the time for that? You do – with the right framework (and the right tools) in place.  

This guide provides the necessary steps for today’s PR and communications teams to:

  • Transform a typical earned media campaign into a personalised communications strategy
  • Identify the best media influencers to reach your audiences
  • Increase your ROI by improving results and scaling your efforts


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