Don't let a crisis ruin your PR strategy


In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?

Why we created this toolkit

Each of these resources underscores different aspects of the crisis communications creation and execution process – from why having a proactive crisis comms plan in place is critical, to what a proactive crisis comms plan looks like in real life, to how to create a plan that works for your organisation.

In this toolkit, you’ll have access to:

  • Monitoring A PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise: In this on-demand webinar, Cision’s crisis comms experts discuss why having a crisis comms plan is essential – and the role media monitoring plays in it – before, during and after a crisis.
  • Responding to a Crisis - Uber’s Cyber Hack: Get a real-life look at what effective crisis comms planning looks like with this video case study.
  • The PR Lifeline: A Step-by-Step Guide on How to Manage a PR Crisis: Use this guide as a blueprint for creating an effective crisis comms plan that works for your team.

Fill out the form across the page to access the toolkit, and if you'd like to speak to us about more about how Cision can help your brand's comms strategy tick the box and we'll get back to you.

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