In this video Q&A, Chris Seper, Vice President and Digital GM at NewsNation, talks to us about the media landscape in the US and the best ways to work effectively with journalists Stateside.

Chris joined NewsNation in 2021 and oversees the development, growth and day-to-day operations of the brand’s website, mobile app, social platforms and other new and emerging non-linear distribution channels.

NewsNation is positioned as America's source for unbiased news, where engaged users get news that represents the full range of perspectives across the country.

5 recommendations for working with US journalists from Chris Seper:

  • Credibility is key: help fight misinformation by providing links to sites and sources

  • Choose your battles when sending press releases, and follow up with the most important ones

  • Personalise your press release’s message based on the targeted media outlet

  • For broadcast interviews, put forward spokespeople who have media training and can deliver key points clearly

  • Consider the topicality and timing of your press release


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