In the latest Media Coffee Q&A, we return to India to learn more about how journalists in the country like to work and find out some essential tips for PRs looking to strengthen their relationships with the press.

We talk to Sachin Kalbag, a journalist with nearly 30 years of experience across The Hindustan Times, The Hindu and the India Today Group. Sachin began his career in 1994 working as a trainee feature writer, report and copy editor in Mumbai. His career has crossed both print and digital, with a stop in Washington as a foreign correspondent for Indian Newspaper Daily News and Analysis.

More recently he joined think tank The Takshashila Institution, specialising in policy teaching as senior fellow for media and governance.

3 recommendations for working with journalists in India from Sachin Kalbag:

  • India is a big country – companies need to be very targeted in their approach to secure coverage
  • A major issue journalists face when communicating with PRs is a lack of data or expertise in targeted industries or topics
  • Transparency, credibility and authenticity are the three main pillars on which press releases should be built on


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Meet The Panelists: