In In our latest episode of Media Coffee we speak to Felicia J. Persaud, CEO of the ICN Group as well as the founder of CaribPR Wire.
Felicia brings a unique perspective to both editorial and PR, having started out as a journalist before creating CaribPR Wire, Hard Beat Communications, Invest Caribbean and News Americas News Network.
She has extensive knowledge about the Caribbean and its diaspora, and shares her top tips in the latest Media Coffee.
3 recommendations for working with journalists in the Caribbean:
- Geo-targeting is crucial: understand the region and media you are pitching and build stories that appeal to them
- When writing a press release for the Caribbean region, use British English to stand out
- Caribbean media mostly release weekly editions, so send your release at the latest by Monday