In this interview we hear from Sanjay Mehra, Head Multimedia & Sales at ANI about the media landscape in India and get his top tips for PRs when dealing with journalists in the region.

Founded in 1971, ANI (Asian News International) is South Asia's leading multimedia news agency producing content for online, TV and newspapers. It has over 100 bureaus in India and across the world.

4 recommendations from ANI's Sanjay Mehra:

  • Write a press release like it’s a news article, and avoid using too many adjectives and promotional content
  • Authenticity is one of the most important factors ANI considers when viewing press releases
  • The best way to follow up with journalists is by email
  • Try to send press releases during working hours, when editors are more likely to see it and give it attention


Listen on: Libsyn | Spotify | Apple | Amazon | Deezer

Meet The Panelists: