How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
Audience Profile: The Business Decision Maker
This will be a deep-dive into the Business Decision Maker audience profile. The focus will be on giving communications professionals the tools and knowledge they need to make actionable decisions based on this information, and highlighting the...
How Audience Insights Can Close Common Gaps in Your Communications Reports
Are your reports telling you what you really need to know... or are they simply a way to retrospectively justify decisions that were taken earlier on in the process? We show you how to take a step back and look at your reports on a top-level, so...
The Anatomy of a Modern Audience
What are the data points that matter – and don't matter – when it comes to measuring a modern audience? We all know by now that age, gender, and earning brackets are just the tip of the iceberg in terms of what we can know about audiences. But what...
What are the Biggest Challenges Journalists Face in 2022?
The role of a journalist has evolved at a rapid pace over the last two decades. Driven by the shift to online news consumption and the pandemic creating a new world of hybrid work, reporters are facing obstacles their predecessors never experienced.
Audience Fragmentation and How it Affects your Comms Strategy
There once was a time where we could reach specific audiences entirely based on their media consumption habits; we had Sun readers, Indy readers, Guardian readers and NME readers, and it was easy to tell who was who simply by which cohort they...
What Does the 2022 Global State of the Media Report Mean for UK PRs?
This year’s Global Sate of the Media report pooled the opinions of more than 3,800 journalists spread over 17 regions worldwide. It’s a detailed snapshot of where editorial staff, freelancers and publishers sit in 2022. Yet across each region there...
5 Key Takeaways from the 2022 Global State of the Media Report
Cision’s 13th Global State of the Media report has arrived, presenting an in-depth look at some of the big shifts in journalism trends over the last 12 months. We polled more than 3,800 journalists and editors across 17 regions to get a snapshot of...
4 Big Challenges PR and Comms Pros Face Today
When it comes to crafting effective campaigns, PR and comms pros must learn to juggle everything from data to social and much more. The volume and frequency of news grows fast, and comms teams need to be agile and adaptable to get their message...
The Power of Social Listening
Communication, particularly social media communication, is not just about crafting a message, posting it to the widest audience and then seeing what happens. It's a two-way conversation.
5 Benefits of Sharing Your Story Through Guaranteed Paid Placement
Do you ever finish writing a press release and think, everyone need to see this? Fortunately for you, there's another way to generate much deserved attention for your news: Guaranteed Paid Placement.
The Golden Era of the Social Media Influencer
As of 2021, the global influencer market was worth $13.8 billion, spanning not just content creation but also courses and training on how to pursue a professional career as an influencer.
Crafting Universal Messaging Strategies
Regional in tone but global in ambition, today’s communications professionals need to straddle the line between crafting a universal message in their campaigns, while remaining personal and accessible.
A Guide to Conscious ESG Strategising
Corporate comms and media storytelling have seen a huge sea change in approach over the last two years. Reputation management has become crucial. At the core of all this is environmental, social and governance (ESG).
Tracking Narratives at Every Turn: The Role of Audience Data in Comms
Success in communications has never been easier to quantify. Every online interaction leaves a distinct digital footprint and marketing and communications professionals can target these large volumes of data to monitor, track and analyse their...
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Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets
Maggie Lower is Chief Marketing Officer at Cision, where she is focused on scaling lead generation, growing the Cision brand and driving execution against mid- and long-term strategic growth goals.
3 Lessons for Creating ESG Messaging
As the IR Activations Director at Cision, Justin Ruiss creates and executes Investor Relations strategies including sales initiatives, marketing communication, knowledge and insights. Justin's background in equity and primary research helps frame...
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The 5 Most Impressive Press Releases from October: ESG Edition
Glenn Frates is Regional Vice President of U.S. Distribution at Cision. Glenn’s 20+ years experience in content distribution and best practices, global marketing strategies and large-scale operations management has provided him a broad perspective...
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10 ESG Lessons We Learned at the 2021 NIRI Virtual Conference
Erin Payton is the Content Lead for Distribution at Cision. In her role, she develops content for multichannel marketing campaigns, creates thought leadership and fosters both brand awareness and lead generation. Away from the keyboard, she is an...
2022 PR and Marketing Predictions
How have the events of the last few years changed the role of PR, marketing and communications teams? How does social media continue to impact the consumer brand experience? What are the new and emerging trends brands need to prepare for now in...
The Narratives of Imagery: How Pictorial Storytelling Influences Conversations About Brands
Tracking your brand across the web can tell you what the world is saying about you, and how you can help change that narrative and steer the conversation in a particular direction. This includes examining social shares, engagement and comments.