How to Build Trust and Strengthen Brand Reputation: A Guide for PR
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...
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10 ESG Lessons We Learned at the 2021 NIRI Virtual Conference
Erin Payton is the Content Lead for Distribution at Cision. In her role, she develops content for multichannel marketing campaigns, creates thought leadership and fosters both brand awareness and lead generation. Away from the keyboard, she is an...
2022 PR and Marketing Predictions
How have the events of the last few years changed the role of PR, marketing and communications teams? How does social media continue to impact the consumer brand experience? What are the new and emerging trends brands need to prepare for now in...
The Narratives of Imagery: How Pictorial Storytelling Influences Conversations About Brands
Tracking your brand across the web can tell you what the world is saying about you, and how you can help change that narrative and steer the conversation in a particular direction. This includes examining social shares, engagement and comments.
Traditional vs. Social Media Success: How your PR Strategy can Bridge the Chasm
While good old-fashioned networking and relationship building never really lose their touch, it has become significantly easier for PR professionals to reach out to their target influencers at the click of a button.
Cision’s Insights: The Consultancy Service that Extends your PR Team’s Potential
Measuring views simply isn’t enough. Tracking the customer journey and examining key touchpoints between engagement and conversion is what matters today. Leads, purchases and conversions hold more water than simple popularity.
How Media Monitoring Boosts the Success of Your PR Campaign
At what point can a PR campaign be judged as ‘successful’? To the dismay of many PR professionals, there isn’t a clear answer, nor is there the available data to offer a suggestion. Here’s why you need to embrace a better approach to measuring...
An All-In-One Media Monitoring Solution
Finding the right journalists to generate buzz around a campaign, and monitoring the effectiveness of their efforts are two key challenges that every PR and communications professional will recognise. But it also happens to be where Cision...
Building A Media Contact List That Works For Your PR Campaign
Selecting the right list of journalists is essential to a successful PR campaign, but too many professionals would argue that right now they lack the media monitoring and tracking tools to find top talent. So what do you really need to find the...
AMEC Summit 2021: Planning, Purpose, Proof
Learnings from the virtual AMEC Global Measurement and Evaluation Summit 2021
Lessons from the 2021 State of the Media Report
The most revealing insights from the report broken by the numbers.
CommsCon21: Does PR have a diversity problem?
CommsCon21 hosted five industry experts to discuss the challenge of diversity in PR
Top 6 highlights from CommsCon21
'Embracing a new era of comms' was the theme for 6 insightful sessions of the day! Find out what we learnt...
#CommsCon21 date and line-up announced
Register for tickets now!
How you should be measuring your PR...
It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR...
Cision UK In Conversation With... Amanda Nunn, Channel 5 News
Deputy News Editor Amanda Nunn spoke to us about her month covering the momentous US election for 5 News, as well as offering her advice to aspiring journalists and her top pitching tips
Black History Month Employee Spotlight: Jermaine Haughton
This #BlackHistoryMonth, we're celebrating our employees from the BAME community.
Black History Month Employee Spotlight: Yasmin Basusi
This #BlackHistoryMonth we're spotlighting the chair of Cision UK's inclusion committee.
Shining a light on Cision's values
It's #WorldValuesDay. Check out Cision's five core values!
Get to know the Cision Media Research Team
Download our free media research solution brief
AMEC Summit reveals new and improved Barcelona Principles 3.0
The new Barcelona Principles 3.0 were launched at the 2020 Virtual AMEC Summit last month