The 2024 State of the Media Report
This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.
Leveraging the Power of Brand-Building Stories
This guide provides a blueprint for cutting through the noise to get your release onto the screens and into the inboxes of the people you want to reach. Download the guide now to ensure you’re setting your story up for ultimate success.
Press Release Distribution: The “Who, What, When, Where” of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news..
2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. We’ve taken a deep dive into the evolving landscape of cancel culture and its implications for brands and businesses. Our new e-book outlines the pivotal role artificial intelligence (AI) can play in helping PR and communications professionals analyse and respond to this phenomenon.
Guide to Boosting Engagement Through Paid Content Placement
We’ve curated three resources to help you navigate paid content placement as a tool in your PR strategy. Download the toolkit to learn how to boost engagement with your comms using paid content placement.
From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. There’s no doubt that this technology offers a plethora of exciting possibilities and opportunities for the future. However, this transformation is not without its own set of challenges. And given the abundance of AI-related information and conversations, it can be difficult to know where to begin.
Green Finance Media and Social Landscape Report
As sustainability and climate change become increasingly important topics, the financial world is increasingly looking at its green credentials. ‘Green Finance’ in its simplest terms, is any structured financial activity that has been created to ensure a better environmental outcome and a more resilient future. It’s a broad, complicated and often controversial topic for PR and comms teams to navigate.
How the Media Reacted to Rishi Sunak’s Net Zero Policy U-Turn
Prime Minister Rishi Sunak’s recent U-turn on the UK’s net zero pledge sparked headlines across the media, with a range of voices across politics, business and climate groups reacting to the controversial policy switch.
5 Creative Ways to Amplify Your News Beyond the Press Release
In this guide, we will give you some creative, multichannel "toppings" you can add to your comms strategy – beyond the press release – to create an outside-the-box content experience that helps your brand stand out from the pack.
Press Release Innovations New Era
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story.
Press Release Advantage: Winning Audiences
In this guide, we're uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don't miss an opportunity to promote your brand or engage current audiences while winning over new ones.
Risk Score: Identify Harmful Content in Real-Time
With increasing diversity in platforms and exponentially increasing coverage, as well as more demanding consumers, brands are more exposed than ever before to the risks of reputational harm. But how do they identity false stories or harmful content as they emerge and predict adverse consumer reactions? How do they stop themselves from getting cancelled?
UK Supermarket Trends Report
The cost-of-living crisis is having an ongoing impact on UK consumers and retailers – and supermarkets are increasingly at the heart of media discussion. Our latest Insights report looks earned coverage for the UK’s big players – Aldi, Asda, Co-op, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose – from the first half of 2023.
Goodwood Festival of Speed 2023 Media Trends
This year’s Goodwood Festival of Speed saw auto enthusiasts gather at the Duke of Richmond’s estate from 13-16 July to see some of the world’s newest and greatest cars. Despite adverse weather conditions cancelling Saturday’s schedule, the Hyundai Ioniq 5 N, INEOS Quartermaster and McLaren Solus GT all drew headline coverage, while the electric Polestar 2 prototype impressed festival goers. Download Cision’s in-depth report to uncover some key insights from the event.
Paris Air Show 2023 Media Trends
The 54th Paris Air Show, presenting developments in the global aerospace and defence industries, generated conversations predominantly centred around aircraft orders, industry forecasts and environmental implications. Cision Insights has produced relevant content to help you navigate these news-making presentations and announcements.
Stance: The Next Generation of Sentiment Analysis
Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale. Now there’s another way, and it’s called ‘Stance’. Cision’s latest research in AI natural language processing technology has made this model a better way to understand the true intentions of an audience.
ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. As a result, public interest in ESG has remained high and PR and communications teams are relied upon to support brand ESG initiatives.
The 2023 Global State of the Media Report
Now in its 14th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies. For our 2023 report, we surveyed more than 3,000 journalists worldwide to get insight into their biggest challenges, how their industry continues to evolve amid emerging technology and what it means for the strategic communications professionals who seek to partner with them. The results reveal profound insights for PR and communications professionals, empowering them to build more mutually beneficial partnerships in accurate and authentic storytelling.
Auto Shanghai 2023: Global Media Report
Auto Shanghai has returned for the first time since 2021. Running from 18-27 April, and with Covid restrictions now lifted in China, this year’s show sees European manufacturers come back to the exhibition centre. Cision Insights has put together an Auto Shanghai 2023: Pre-Show Impact Report tracking the duration prior to the motor show’s press days across social and traditional media – both in China and through international publications.
Crisis Communications Toolkit
In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?