ICYMI: Cision's Top Guides & Reports of 2023
With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.
Stance: The Next Generation of Sentiment Analysis
Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale. Now there’s another way, and it’s called ‘Stance’. Cision’s latest research in AI natural language processing technology has made this model a better way to understand the true intentions of an audience.
ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. As a result, public interest in ESG has remained high and PR and communications teams are relied upon to support brand ESG initiatives.
The 2023 Global State of the Media Report
Now in its 14th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies. For our 2023 report, we surveyed more than 3,000 journalists worldwide to get insight into their biggest challenges, how their industry continues to evolve amid emerging technology and what it means for the strategic communications professionals who seek to partner with them. The results reveal profound insights for PR and communications professionals, empowering them to build more mutually beneficial partnerships in accurate and authentic storytelling.
Auto Shanghai 2023: Global Media Report
Auto Shanghai has returned for the first time since 2021. Running from 18-27 April, and with Covid restrictions now lifted in China, this year’s show sees European manufacturers come back to the exhibition centre. Cision Insights has put together an Auto Shanghai 2023: Pre-Show Impact Report tracking the duration prior to the motor show’s press days across social and traditional media – both in China and through international publications.
Crisis Communications Toolkit
In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?
Watches and Wonders 2023: Media Analysis Summary
Taking place from 27th March to 2nd April in Geneva, Switzerland, Watches and Wonders showcased the biggest watch launches of 2023 from the world’s most luxury brands. This year’s event saw the show re-imagined for the post-Covid landscape, going beyond a platform solely for new product announcements and inviting the public for as it expanded out into the streets of Geneva. But how does the new-look event shape up? Cision Insights has put together the Watches and Wonders 2023: Media Analysis Summary to examine the world’s most notable timepiece event.
How the SNP Leadership Race Unfolded Across the Media
The race to become Scotland’s new First Minister and lead the Scottish National Party (SNP) saw Humza Yousaf emerge as winner over fellow candidates Kate Forbes and Ash Regan. Nicola Sturgeon’s abrupt resignation quickly thrust the SNP into the UK media spotlight, but how exactly did the leadership race unfold? Cision Insights has created an in-depth report examining candidates’ press mentions, media share across traditional and social media, and the topics of discussion that dominated coverage.
Trends Report: Marketing, Comms & Social
The rise of AI, data-based insights and the challenges of Twitter’s new ownership are just some of the areas reshaping the comms industry in 2023. But what can we expect going forward? We’ve assembled a panel of eight experts – four from Cision and four from the wider communications world – for a new Trends Report examining recent shifts in marketing, comms and social.
Mobile World Congress Barcelona 2023 Trend Report
Mobile World Congress Barcelona 2023 just convened for the connectivity ecosystem, including global mobile operators, device manufacturers, technology providers, and all interested in the future of tech. Our report explores what these findings mean for strategic communications teams and brand owners, particularly as you think about how to amplify the impact of your next event, product launch and campaign messaging.
4 Steps to a Personalised PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
World Economic Forum 2023: Media Trends Report
The World Economic Forum 2023 (January 16-20, Davos) brings government, business, and civic leaders together with this year's theme, 'Cooperation in a Fragmented World.’ Topics include the energy, climate and nature; investment, trade and infrastructure; frontier technologies and industry resilience; jobs, skills, social mobility and health; and geopolitical cooperation in a multipolar world.
2023 Global Comms Report
For the sixth year in a row, Cision and PRWeek have joined forces to shed light on the biggest challenges and opportunities for communicators right now. The 2023 Global Comms Report explores how communications professionals across the world are relying on data and analytics to inform their strategies and creating opportunities to facilitate, lead and influence business decisions.
CES 2023: Industry Trends Report
CES returned to Las Vegas as a full on-site event in 2023, with more than 3,200 exhibitors from 173 countries and nearly 5,000 registered media in attendance. There’s been countless coverage of CES 2023 but our trends report digs deeper, analysing brand-building to see how effectively tech companies like Samsung and LG utilised this month’s event. Plus, we see how automotive brands generated media coverage through product reveals.
Media Monitoring Buyers Guide
Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.
Four Data-Driven Habits of Top Comms Teams
Modern communications teams have access to more content and data than ever before, spanning earned, owned, paid and shared across many different multimedia formats. With more and more information being collected, this presents new challenges (and opportunities) for comms professionals. Only 23% of communications leaders feel confident in their ability to measure their efforts in a meaningful way, according to the 2021 Global Comms Report, so it’s vital that teams establish ways to make sense of data and use it to drive their business forward.
Monitoring and Measuring Impact of PR
Monitoring and measuring takes discipline and dedication, but like most things in life, you get out what you put in. Let this e-book be your guide to creating an effective, efficient monitoring and measurement process – so you can finally show the value of your work and its impact on the business.
The Corporate ESG Guide
The Corporate ESG Guide, written by Andrew Archer and the ESG Advisory team at Investor Update, is a comprehensive look at today’s ESG landscape. This year’s paper examines the Just Transition, which in its simplest definition is the mitigation of climate change through fair means to all constituents, across all geographies and demographics.
Unlocking the Insights That Matter: 3 Top Measurement Strategies
Turning data into actionable insights is one of the biggest challenges communications leaders face. It can be relatively straightforward to collect information, but managing, organising and extracting insight from that data is key if brands want to craft compelling comms stories.
Nordic PR Handbook 2022
For UK comms teams working across Europe, it’s important to have a firm grasp of the nuances of each market you’re entering. With the English language prevalent in the Nordics, the region is one with huge potential for PRs looking to reach audiences in Sweden, Norway, Denmark, Finland and Iceland.
IFA 2022: Media Trends Report
After cancelling its in-person event in 2021, the annual technology trade fair IFA opened its doors again to over 250,000 visitors this year. With a focus on connectivity, sustainability and smart living, around 1,100 exhibitors from 46 countries were present throughout the Berlin event in early September. Cision Insights examined some of the biggest media trends and communication strategies surrounding IFA 2022.