Inside PR 2026: Trends, Challenges, and What’s Next
This survey examines the current state of the PR industry, empowering you with the intel you need to prepare, prioritize, and plan effectively for 2026.
Your Toolkit for PR Success in 2025
Prepare for PR success in 2025 with these key resources! Use this toolkit to learn best practices and strategic approaches so you can prepare for the next year.
The AI Maturity Model: Level Up Your PR Knowledge
Can AI support PR teams? Discover how you can integrate AI in PR using the CASED framework and understand how it connects with the AI maturity level.
The Complete Guide to Crisis Communication
Protect your brand from a PR crisis. Get The Complete Guide to Crisis Communication and learn how you can build an effective crisis communication strategy.
Pitching for Event PR: 6 Tips for Smarter Media Outreach
The tip sheet Pitching Your PR Event: Six Media Outreach Tips from Cision will help you streamline the media outreach for any events you have planned.
2024 State of the Media Report: Arts & Entertainment Edition
Discover what makes arts and entertainment journalists tick. Download the 2024 State of the Media edition to boost media coverage in this industry.
The Complete Guide to PR Measurement
The Complete Guide to PR Measurement from Cision is your go-to for the who, what, why, and how of measurement in PR, so you can prove the value of your efforts.
2025 PR and Comms Content Planning Calendar
Elevate your 2025 strategy with Cision’s PR and Comms content planning calendar, helping you create effective and engaging content and campaigns all year long.
Four Ways to Improve Your Social Media PR
The Four Ways to Use Social Media for PR tip sheet from Cision will help you identify some of the best methods to use social media to improve your PR efforts.
2024 State of the Media Report: Food and Beverage Edition
In the 2024 State of the Media, more than 500 identified as Food & Beverage journalists. With that in mind, we examined the data to look at the implications for PR pros.
Holiday Gift Guide Pitching Kit
In Cision's Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch for holiday season stories.
How to Become Journalists’ Favourite PR Pro
The How to Become Journalists’ Favourite PR Pro tip sheet from Cision gives you advice on improving your relationships with journalists – directly from them.
The Complete Guide to Effective PR Media Monitoring
PR media monitoring has always been critical for PR and comms teams, but never has it been more essential or more complex. This guide from Cision explains all.
2024 State of the Media Report: Automotive Edition
In the 2024 State of the Media, nearly 300 identified as Automotive & Motorcycle journalists. With that in mind, we examined the data to look at the implications for PR pros.
The Do's and Don'ts: Influencer Marketing Tips for PR
he Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR from Cision will help you build your influencer marketing strategy and build real connections.
2024 State of the Media Report: Science and Medicine Sector - By the Numbers
Get insight into science and medicine journalists' their unique challenges and preferences when working with public relations teams.
Building a Gold Medal PR Comms Strategy
The Gold Medal PR: How to Build a World-Class Comms Strategy tip sheet from Cision uses real comm strategy examples to help you build your own plan for success.
2024 State of the Media Report: Finance Edition
In the 2024 State of the Media, more than 800 identified as covering Business & Finance. With that in mind, we examined the State of the Media data to look at the challenges and implications for the PR pros seeking to work with finance reporters.
PR & SEO: A Beginner's Guide
Whether you’re new to PR, unfamiliar with SEO principles and best practices, or both, this tip sheet outlines five key ways to get started with SEO and bring more visibility to your PR content.
2024 State of the Media Report: Tech Edition
In the 2024 State of the Media, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the data to look at the implications for PR pros.
7 Essential PR Metrics to Prove Impact
The 7 Essential PR Metrics to Prove Impact tip sheet from Cision identifies some of the key metrics you can use to analyse the performance of your campaigns.