PR in the Age of Misinformation: Building and Maintaining Brand Trust
PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.
How the Media Reacted to Rishi Sunak’s Net Zero Policy U-Turn
Prime Minister Rishi Sunak’s recent U-turn on the UK’s net zero pledge sparked headlines across the media, with a range of voices across politics, business and climate groups reacting to the controversial policy switch.
5 Creative Ways to Amplify Your News Beyond the Press Release
In this guide, we will give you some creative, multichannel "toppings" you can add to your comms strategy – beyond the press release – to create an outside-the-box content experience that helps your brand stand out from the pack.
Press Release Innovations New Era
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story.
Press Release Advantage: Winning Audiences
In this guide, we're uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don't miss an opportunity to promote your brand or engage current audiences while winning over new ones.
Risk Score: Identify Harmful Content in Real-Time
With increasing diversity in platforms and exponentially increasing coverage, as well as more demanding consumers, brands are more exposed than ever before to the risks of reputational harm. But how do they identity false stories or harmful content as they emerge and predict adverse consumer reactions? How do they stop themselves from getting cancelled?
UK Supermarket Trends Report
The cost-of-living crisis is having an ongoing impact on UK consumers and retailers – and supermarkets are increasingly at the heart of media discussion. Our latest Insights report looks earned coverage for the UK’s big players – Aldi, Asda, Co-op, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose – from the first half of 2023.
Goodwood Festival of Speed 2023 Media Trends
This year’s Goodwood Festival of Speed saw auto enthusiasts gather at the Duke of Richmond’s estate from 13-16 July to see some of the world’s newest and greatest cars. Despite adverse weather conditions cancelling Saturday’s schedule, the Hyundai Ioniq 5 N, INEOS Quartermaster and McLaren Solus GT all drew headline coverage, while the electric Polestar 2 prototype impressed festival goers. Download Cision’s in-depth report to uncover some key insights from the event.
Paris Air Show 2023 Media Trends
The 54th Paris Air Show, presenting developments in the global aerospace and defence industries, generated conversations predominantly centred around aircraft orders, industry forecasts and environmental implications. Cision Insights has produced relevant content to help you navigate these news-making presentations and announcements.
Stance: The Next Generation of Sentiment Analysis
Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale. Now there’s another way, and it’s called ‘Stance’. Cision’s latest research in AI natural language processing technology has made this model a better way to understand the true intentions of an audience.
ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. As a result, public interest in ESG has remained high and PR and communications teams are relied upon to support brand ESG initiatives.
The 2023 Global State of the Media Report
Now in its 14th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies. For our 2023 report, we surveyed more than 3,000 journalists worldwide to get insight into their biggest challenges, how their industry continues to evolve amid emerging technology and what it means for the strategic communications professionals who seek to partner with them. The results reveal profound insights for PR and communications professionals, empowering them to build more mutually beneficial partnerships in accurate and authentic storytelling.
Auto Shanghai 2023: Global Media Report
Auto Shanghai has returned for the first time since 2021. Running from 18-27 April, and with Covid restrictions now lifted in China, this year’s show sees European manufacturers come back to the exhibition centre. Cision Insights has put together an Auto Shanghai 2023: Pre-Show Impact Report tracking the duration prior to the motor show’s press days across social and traditional media – both in China and through international publications.
Crisis Communications Toolkit
In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?
Watches and Wonders 2023: Media Analysis Summary
Taking place from 27th March to 2nd April in Geneva, Switzerland, Watches and Wonders showcased the biggest watch launches of 2023 from the world’s most luxury brands. This year’s event saw the show re-imagined for the post-Covid landscape, going beyond a platform solely for new product announcements and inviting the public for as it expanded out into the streets of Geneva. But how does the new-look event shape up? Cision Insights has put together the Watches and Wonders 2023: Media Analysis Summary to examine the world’s most notable timepiece event.
How the SNP Leadership Race Unfolded Across the Media
The race to become Scotland’s new First Minister and lead the Scottish National Party (SNP) saw Humza Yousaf emerge as winner over fellow candidates Kate Forbes and Ash Regan. Nicola Sturgeon’s abrupt resignation quickly thrust the SNP into the UK media spotlight, but how exactly did the leadership race unfold? Cision Insights has created an in-depth report examining candidates’ press mentions, media share across traditional and social media, and the topics of discussion that dominated coverage.
Trends Report: Marketing, Comms & Social
The rise of AI, data-based insights and the challenges of Twitter’s new ownership are just some of the areas reshaping the comms industry in 2023. But what can we expect going forward? We’ve assembled a panel of eight experts – four from Cision and four from the wider communications world – for a new Trends Report examining recent shifts in marketing, comms and social.
Mobile World Congress Barcelona 2023 Trend Report
Mobile World Congress Barcelona 2023 just convened for the connectivity ecosystem, including global mobile operators, device manufacturers, technology providers, and all interested in the future of tech. Our report explores what these findings mean for strategic communications teams and brand owners, particularly as you think about how to amplify the impact of your next event, product launch and campaign messaging.
4 Steps to a Personalised PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
World Economic Forum 2023: Media Trends Report
The World Economic Forum 2023 (January 16-20, Davos) brings government, business, and civic leaders together with this year's theme, 'Cooperation in a Fragmented World.’ Topics include the energy, climate and nature; investment, trade and infrastructure; frontier technologies and industry resilience; jobs, skills, social mobility and health; and geopolitical cooperation in a multipolar world.
2023 Global Comms Report
For the sixth year in a row, Cision and PRWeek have joined forces to shed light on the biggest challenges and opportunities for communicators right now. The 2023 Global Comms Report explores how communications professionals across the world are relying on data and analytics to inform their strategies and creating opportunities to facilitate, lead and influence business decisions.