Pitching your story and garnering publicity internationally can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in a foreign market.
The PR Handbook: How to Get Media Coverage in Germany dives into the German market to highlight some crucial insight for PR professionals, including:
- Unique characteristics within the German media market
- Journalists’ preferences and tips for successful pitching
- Prevalence and nuances of social media
- Identifying outlets that resonate with your target audiences
Whether you are actively involved in public relations in Germany or curious to see how your PR strategy aligns with the region, this handbook provides takeaways that are invaluable considerations for any PR plan.