The 2024 State of the Media Report
07 May 2024

The 2024 State of the Media Report

This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.

7 Essential PR Metrics to Prove Impact
22 May 2024

7 Essential PR Metrics to Prove Impact

Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts.

Crisis Comms Checklist
29 Mar 2024

Crisis Comms Checklist

A crisis can happen fast, and you need to be ready when it does. This checklist is designed to guide you through a crisis as it happens.

PR in the Age of Misinformation: Building and Maintaining Brand Trust
07 Mar 2024

PR in the Age of Misinformation: Building and Maintaining Brand Trust

PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.

2024 Global Comms Report: Elevating & Evolving
24 Jan 2024

2024 Global Comms Report: Elevating & Evolving

The 2024 Global Comms Report from Cision and PRWeek reveals key insights into public relations and communications strategies, with a focus on trends in social media, influencer engagement, adoption of new technologies like AI, and the increasing importance of data-driven decisions in PR.

PR Handbook: How to Get Media Coverage in Germany
19 Jan 2024

PR Handbook: How to Get Media Coverage in Germany

Pitching your story and garnering publicity internationally can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in a foreign market. The PR Handbook: How to Get Media Coverage in Germany dives into the German market to highlight some crucial insight for PR professionals.

PR Handbook: How to Get Media Coverage in France
11 Jan 2024

PR Handbook: How to Get Media Coverage in France

Pitching your story to publications overseas can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in the market. The PR Handbook: How to Get Media Coverage in France dives into the French market to highlight some crucial insight for PR professionals.

2024 PR and Comms Content Planning Calendar
20 Dec 2023

2024 PR and Comms Content Planning Calendar

It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.

Battle of the Christmas Adverts 2023
18 Dec 2023

Battle of the Christmas Adverts 2023

Christmas doesn’t truly start in the UK until adverts from high street retailers arrive. John Lewis, M&S, Aldi and many more have all become festive favourites thanks to their heartwarming marketing campaigns, but how do 2023’s ads fare when it comes to UK traditional and social media coverage? We analysed media conversation around the launch of 22 brand campaigns – from John Lewis’ Venus flytrap to Asda and Michael Bublé – to see who wins the battle of the Christmas adverts.

How to Win Over Journalists and Improve Your Earned Media Coverage
13 Dec 2023

How to Win Over Journalists and Improve Your Earned Media Coverage

Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.

ICYMI: Cision's Top Guides & Reports of 2023
06 Dec 2023

ICYMI: Cision's Top Guides & Reports of 2023

With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.

Black Friday 2023: Media Snapshot
05 Dec 2023

Black Friday 2023: Media Snapshot

Arriving the Friday after Thanksgiving in the US, Black Friday signifies the start of Christmas shopping season for many, with discount prices leading to a highly profitable period for retailers. Black Friday has grown into a global event, driven by online retailers who’ll often continue their sales into the following week with “Cyber Monday”. But how did UK consumers respond to retailers in 2023?

PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
04 Dec 2023

PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)

We look at the brands, products, speakers, and topics that generated the most buzz during the most recent CES – and what these findings mean for PR teams and brand owners going into this year’s event. Whether you're preparing for the next CES specifically or crafting your 2024 events strategy overall, these insights and takeaways will help inform key decisions.

Mastering the Pitch: Data-Backed Strategies for Smarter PR
22 Nov 2023

Mastering the Pitch: Data-Backed Strategies for Smarter PR

Use data to build better pitches and maximise the impact of your earned media.

The Art of Social PR
20 Nov 2023

The Art of Social PR

This e-book will help you understand what, exactly, social listening is, the unique and exciting opportunities it presents for PR, marketing and communications professionals, and how to start taking advantage of these opportunities today.

The Ultimate Guide from PR Newswire on Creating a Compelling Press Release
15 Nov 2023

The Ultimate Guide from PR Newswire on Creating a Compelling Press Release

Explore PR Newswire's comprehensive guide to crafting compelling press releases. This resource provides valuable insights and expert tips to help you create engaging and impactful announcements that capture attention.

Leveraging the Power of Brand-Building Stories
08 Nov 2023

Leveraging the Power of Brand-Building Stories

This guide provides a blueprint for cutting through the noise to get your release onto the screens and into the inboxes of the people you want to reach. Download the guide now to ensure you’re setting your story up for ultimate success.

Press Release Distribution: The “Who, What, When, Where” of the Wire
31 Oct 2023

Press Release Distribution: The “Who, What, When, Where” of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news..

2023 AI Media Landscape Report
27 Oct 2023

2023 AI Media Landscape Report

The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.

Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture
20 Oct 2023

Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture

In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. We’ve taken a deep dive into the evolving landscape of cancel culture and its implications for brands and businesses. Our new e-book outlines the pivotal role artificial intelligence (AI) can play in helping PR and communications professionals analyse and respond to this phenomenon.

Guide to Boosting Engagement Through Paid Content Placement
09 Oct 2023

Guide to Boosting Engagement Through Paid Content Placement

We’ve curated three resources to help you navigate paid content placement as a tool in your PR strategy. Download the toolkit to learn how to boost engagement with your comms using paid content placement.