ICYMI: Cision's Top Guides & Reports of 2023
06 Dec 2023

ICYMI: Cision's Top Guides & Reports of 2023

With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.

Black Friday 2023: Media Snapshot
05 Dec 2023

Black Friday 2023: Media Snapshot

Arriving the Friday after Thanksgiving in the US, Black Friday signifies the start of Christmas shopping season for many, with discount prices leading to a highly profitable period for retailers. Black Friday has grown into a global event, driven by online retailers who’ll often continue their sales into the following week with “Cyber Monday”. But how did UK consumers respond to retailers in 2023?

Mastering the Pitch: Data-Backed Strategies for Smarter PR
22 Nov 2023

Mastering the Pitch: Data-Backed Strategies for Smarter PR

Use data to build better pitches and maximise the impact of your earned media.

The Art of Social PR
20 Nov 2023

The Art of Social PR

This e-book will help you understand what, exactly, social listening is, the unique and exciting opportunities it presents for PR, marketing and communications professionals, and how to start taking advantage of these opportunities today.

The Ultimate Guide from PR Newswire on Creating a Compelling Press Release
15 Nov 2023

The Ultimate Guide from PR Newswire on Creating a Compelling Press Release

Explore PR Newswire's comprehensive guide to crafting compelling press releases. This resource provides valuable insights and expert tips to help you create engaging and impactful announcements that capture attention.

Leveraging the Power of Brand-Building Stories
08 Nov 2023

Leveraging the Power of Brand-Building Stories

This guide provides a blueprint for cutting through the noise to get your release onto the screens and into the inboxes of the people you want to reach. Download the guide now to ensure you’re setting your story up for ultimate success.

Press Release Distribution: The “Who, What, When, Where” of the Wire
31 Oct 2023

Press Release Distribution: The “Who, What, When, Where” of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news..

2024 PR and Comms Content Planning Calendar
31 Oct 2023

2024 PR and Comms Content Planning Calendar

It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.

2023 AI Media Landscape Report
27 Oct 2023

2023 AI Media Landscape Report

The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.

Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture
20 Oct 2023

Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture

In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. We’ve taken a deep dive into the evolving landscape of cancel culture and its implications for brands and businesses. Our new e-book outlines the pivotal role artificial intelligence (AI) can play in helping PR and communications professionals analyse and respond to this phenomenon.

Guide to Boosting Engagement Through Paid Content Placement
09 Oct 2023

Guide to Boosting Engagement Through Paid Content Placement

We’ve curated three resources to help you navigate paid content placement as a tool in your PR strategy. Download the toolkit to learn how to boost engagement with your comms using paid content placement.

From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
04 Oct 2023

From AI to Z: A Starter Guide to Using Generative AI in PR & Comms

In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. There’s no doubt that this technology offers a plethora of exciting possibilities and opportunities for the future. However, this transformation is not without its own set of challenges. And given the abundance of AI-related information and conversations, it can be difficult to know where to begin.

How the Media Reacted to Rishi Sunak’s Net Zero Policy U-Turn
27 Sep 2023

How the Media Reacted to Rishi Sunak’s Net Zero Policy U-Turn

Prime Minister Rishi Sunak’s recent U-turn on the UK’s net zero pledge sparked headlines across the media, with a range of voices across politics, business and climate groups reacting to the controversial policy switch.

Green Finance Media and Social Landscape Report
27 Sep 2023

Green Finance Media and Social Landscape Report

As sustainability and climate change become increasingly important topics, the financial world is increasingly looking at its green credentials. ‘Green Finance’ in its simplest terms, is any structured financial activity that has been created to ensure a better environmental outcome and a more resilient future. It’s a broad, complicated and often controversial topic for PR and comms teams to navigate.

5 Creative Ways to Amplify Your News Beyond the Press Release
21 Sep 2023

5 Creative Ways to Amplify Your News Beyond the Press Release

In this guide, we will give you some creative, multichannel "toppings" you can add to your comms strategy – beyond the press release – to create an outside-the-box content experience that helps your brand stand out from the pack.

Press Release Innovations New Era
13 Sep 2023

Press Release Innovations New Era

Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story.

Press Release Advantage: Winning Audiences
04 Sep 2023

Press Release Advantage: Winning Audiences

In this guide, we're uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don't miss an opportunity to promote your brand or engage current audiences while winning over new ones.

Risk Score: Identify Harmful Content in Real-Time
10 Aug 2023

Risk Score: Identify Harmful Content in Real-Time

With increasing diversity in platforms and exponentially increasing coverage, as well as more demanding consumers, brands are more exposed than ever before to the risks of reputational harm. But how do they identity false stories or harmful content as they emerge and predict adverse consumer reactions? How do they stop themselves from getting cancelled?

UK Supermarket Trends Report
26 Jul 2023

UK Supermarket Trends Report

The cost-of-living crisis is having an ongoing impact on UK consumers and retailers – and supermarkets are increasingly at the heart of media discussion. Our latest Insights report looks earned coverage for the UK’s big players – Aldi, Asda, Co-op, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose – from the first half of 2023.

Goodwood Festival of Speed 2023 Media Trends
25 Jul 2023

Goodwood Festival of Speed 2023 Media Trends

This year’s Goodwood Festival of Speed saw auto enthusiasts gather at the Duke of Richmond’s estate from 13-16 July to see some of the world’s newest and greatest cars. Despite adverse weather conditions cancelling Saturday’s schedule, the Hyundai Ioniq 5 N, INEOS Quartermaster and McLaren Solus GT all drew headline coverage, while the electric Polestar 2 prototype impressed festival goers. Download Cision’s in-depth report to uncover some key insights from the event.

Paris Air Show 2023 Media Trends
13 Jul 2023

Paris Air Show 2023 Media Trends

​The 54th Paris Air Show, presenting developments in the global aerospace and defence industries, generated conversations predominantly centred around aircraft orders, industry forecasts and environmental implications. Cision Insights has produced relevant content to help you navigate these news-making presentations and announcements.