Christmas doesn’t truly start in the UK until adverts from high street retailers arrive.

John Lewis, M&S, Aldi and many more have all become festive favourites thanks to their heartwarming marketing campaigns, but how do 2023’s ads fare when it comes to UK traditional and social media coverage?

We analysed media conversation around the launch of 22 brand campaigns – from John Lewis’ Venus flytrap to Asda and Michael Bublé – to see who wins the battle of the Christmas adverts.

Download our Battle of the Christmas Adverts 2023 report to learn about:

  • The effectiveness of John Lewis’ ad, despite a decrease in coverage volume from 2022
  • A tussle between M&S and Aldi, with the former experiencing social media controversy
  • An overall decrease in social media mentions year-on-year – with one brand bucking the trend

If you’d like to know more about this year’s UK Christmas ads, including coverage in traditional and social media, download our insights reports now.

And if you’re keen to understand more about the retail sector and how we can help shape your media impact, check the Cision Insights demo box on the form and one of our experts will get in touch to arrange a consultation.

Please fill out the details across the page to download this insights report - note that each field is required, including contact phone number below your name.

Download Battle of the Christmas Adverts 2023 Report

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