PR's Guide to Working with Tech Journalists

Cision’s State of the Media Report has served as the voice of journalists for public relations and corporate comms professionals for more than a decade.

Each year we survey thousands of reporters to find out what they want and need from their PR partners. In 2024, for the first time, we’re examining the State of the Media by sector, zeroing in on the behaviors and perspectives of journalists and media influencers who cover different industries.

Of the 3,000+ respondents, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the State of the Media data to look at the specific challenges and implications for the PR professionals seeking to work with tech reporters.

The 2024 State of the Media Report: Tech Edition covers:

  • Tech journalists’ biggest challenges and priorities
  • The most effective channels for reaching tech reporters
  • How tech journalists use AI and social media
  • The “perfect” PR pitch for a tech reporter

These findings shine a light on what PR professionals can say and do to win favor with tech journalists, secure more earned media coverage, and build long-lasting relationships with media professionals covering this industry.

Please fill out the details across the page to download the report. NOTE: the demo check box is optional and should only be ticked if you'd like a CisionOne demo.

Download State of the Media: Tech Edition

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