Integrating earned media into paid & owned
17 Oct 2019

Integrating earned media into paid & owned

Not only is earned media a more highly trusted form of media, but it’s now also possible to track and measure it in the way comms pros have been able to track and measure paid and owned media for years.

Measuring PR's impact: the framework for digital PR
09 Oct 2019

Measuring PR's impact: the framework for digital PR

Grab our latest e-book to see how to take PR measurement to the next level by using essential metrics, tools and best-practices.

Cision’s 2019 State Of The Media report
01 May 2019

Cision’s 2019 State Of The Media report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Earned Media Management: The evolution of PR
27 Nov 2018

Earned Media Management: The evolution of PR

This Cision white paper explores the concept of Earned Media Management and how tech and analysis will evolve the comms function into a business driver.

Mark Weiner: Earned media uprising: power pr with true measurement
02 Oct 2018

Mark Weiner: Earned media uprising: power pr with true measurement

Every organisation has an objective. Whether it is profitability, growth or sustainability, every employee and representative must give their best effort to make a positive business impact.

Driving revenue growth with earned media
28 Aug 2018

Driving revenue growth with earned media

Gone are the days when you’d have to rely solely on soft metrics like reach or AVE when reporting to company stakeholders.

Cision State of the Media report 2018
20 Apr 2018

Cision State of the Media report 2018

The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.

Modern media monitoring in 4 steps
10 Apr 2018

Modern media monitoring in 4 steps

The best media monitoring services do a whole lot more than simply help you see if your comms programmes are delivering results.