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This Cision white paper explores the concept of Earned Media Management and how tech and analysis will evolve the comms function into a business driver.
Every organisation has an objective. Whether it is profitability, growth or sustainability, every employee and representative must give their best effort to make a positive business impact.
Gone are the days when you’d have to rely solely on soft metrics like reach or AVE when reporting to company stakeholders.
The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.
The best media monitoring services do a whole lot more than simply help you see if your comms programmes are delivering results.
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