Every organisation has an objective. Whether it is profitability, growth or sustainability, every employee and representative must give their best effort to make a positive business impact.

To achieve this, enterprises must overcome the hurdle of integrating disparate aspects of the business to understand how each department relates to each other to discover what’s working, what’s not and what should be done about it (and when).

Leading companies overcome this challenge by translating the unique languages of communications, finance, marketing, sales, production and other essentials into a common language: data. Data is the basis of business and boardroom decision-making.

Mark Weiner, Chief Insights Officer at Cision investigates…

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