RESOURCES

Here Comms Santa Claus: Cision's most festive case study is here!

See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.

Grow Your PR Presence For 2020 Toolkit

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

2019 Global Comms Report

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries to uncover recent shifts and advancements in communications.

European Communication Monitor 2019

Social & Influencer Guide for PR

Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.

Integrating earned media into paid & owned

Not only is earned media a more highly trusted form of media, but it’s now also possible to track and measure it in the way comms pros have been able to track and measure paid and owned media for years.

Media Pitching Manual for PR and Comms Professionals

A practical guide and insider tips to working better with the media.

Press release analyser tool

Cision's free press release analyser tool tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.

How to write a press release in four easy steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

Is influencer marketing a busted flush?

Cision's latest white paper - Is influencer marketing a busted flush? – details why the sector has lost its sheen and what the potential consequences could be for marketing and PR.

Cision’s 2019 State Of The Media report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Creating integrated campaigns with Earned Media Management

This white paper examines how the integration of marketing disciplines changes the way PR campaigns are executed - find out how Earned Media Management helps.

Smart Engagement: an Earned Media Management strategy

This white paper will detail the principles behind Smart Engagement and how you can go about incorporating the Earned Media Management tenet into your strategy.

Earned Media Management: building an Influencer Graph

Download this Cision white paper to understand how to use an Influencer Graph as part of the Earned Media Management PR strategy.

Earned Media Management: The evolution of PR

This Cision white paper explores the concept of Earned Media Management and how tech and analysis will evolve the comms function into a business driver.

2018 Global Comms Report

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Mark Weiner: Earned media uprising: power pr with true measurement

Every organisation has an objective. Whether it is profitability, growth or sustainability, every employee and representative must give their best effort to make a positive business impact.

Driving revenue growth with earned media

Gone are the days when you’d have to rely solely on soft metrics like reach or AVE when reporting to company stakeholders.

The four steps to building a foolproof crisis comms response

This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

Combining art and science in effective communications

The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.