RESOURCES

2018 Global Comms Report

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Mark Weiner: Earned media uprising: power pr with true measurement

Every organisation has an objective. Whether it is profitability, growth or sustainability, every employee and representative must give their best effort to make a positive business impact.

Driving revenue growth with earned media

Gone are the days when you’d have to rely solely on soft metrics like reach or AVE when reporting to company stakeholders.

The four steps to building a foolproof crisis comms response

This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

Combining art and science in effective communications

The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.

Why it’s time for CMOs to embrace PR and comms

Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. Yet most companies are still under investing in it.

The biggest reputational risk factors in the technology sector

Over the last 15 years, the value of the technology sector has boomed, both in market capitalisation and importance to society. This has created both great opportunities and challenges for how tech brands communicate.

The ultimate media monitoring buyer’s guide

PR and comms professionals have been monitoring the media for mentions of their brand for years. Long before the days of digital, there were sophisticated efforts to curate news cuttings from across the world.

3 reputational risks facing the FMCG industry

The £350 billion FMCG industry is changing fast. Companies are facing reputational risks from shifting consumer preferences, new political pressures and resistance to healthier product ranges.

Cision State of the Media report 2018

The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.

Modern media monitoring in 4 steps

The best media monitoring services do a whole lot more than simply help you see if your comms programmes are delivering results.

How to master modern media relations

As one of the core disciplines of PR, media relations has traditionally been thought of as the key skill communicators need to spread their message to the widest possible audience.

8-Step Guide to Social Media Crisis Communication

10 Tips to Make Instagram Your Most Effective Social Channel