2025 Comms Report
Cision and PRWeek's 2025 Comms Report brings you the latest insightful data on the trends, challenges, and opportunities for PR and comms teams. Download the report now.
Cision Meets: Jossie Evans, ITV News
Should traditional broadcasters be reporting differently on social platforms? Jossie Evans, social media team lead at ITV News, spoke to us about misconceptions around the news consumption of younger people, and the importance of putting trustworthy reporting into the social media space.
7 Insider Tips for Building Better Relationships With the Media
Get more mileage out of your press releases.
7 Essential PR Metrics to Prove Impact
The 7 Essential PR Metrics to Prove Impact tip sheet from Cision identifies some of the key metrics you can use to analyse the performance of your campaigns.
40 Newsworthy Reasons to Write a Press Release + 7 Ways to Get Eyes On It
Writing an effective press release can be the key to building earning media coverage for your brand and increasing your brand equity. But first, you need a news angle.
Cision Meets: David Stenhouse, John Schofield Trust
We sat down with David Stenhouse, CEO of the John Schofield Trust, to ask about the work of the Trust and why that work is more important than ever.
5 Biggest Challenges Journalists Face Today
For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.
How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published
Learn how to write media pitches that reporters can't resist. Get essential tips from journalists, successful pitch examples & ideas for stories that resonate.
2024 State of the Media Report: By the Numbers
The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.
2024 State of the Media Report
Cision surveyed 3,000 journalists across the globe for the 2024 State of the Media Report to uncover the main challenges facing PR professionals and their work.
Ways You Can Support Journalists and the Free Press All Year Long
How individuals can support journalists beyond World Press Freedom Day - from sharing articles and donating, to practical ways for PR to support their media partners.
Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.
What is Brand Sentiment? Examples and How to Measure Effectively
Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.
How Prevalent Is Generative AI in PR and Comms?
Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT, Gemini and Midjourney have opened the doors to content creation at speed and scale.
Your Crisis Communications 101 Checklist
With this Crisis Communications 101 checklist from Cision, you'll know how to manage any crisis that arises, as well as what you can do to prevent them.
![[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne](/content/dam/cision-uk/webinars/cisionone-gorkana-webinar-mar-7-2024/CisionOne-Gorkana-Webinar-1280x720-Thumbnail-Live.png "[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne")
[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne
Explore CisionOne, a revolutionary media intelligence platform, and the evolution of Gorkana. Learn key features and strategies from Luke Williams, CisionOne Product Marketing Manager. Elevate your media outreach to new heights!
PR and Misinformation in the Digital Age
The PR in the Age of Misinformation: Building and Maintaining Brand Trust guide from Cision will help you detect misinformation and protect your brand.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and celebrating internally.
The Surprising Link Between Tech Industry Trends and Your PR Strategy
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we learn from those winners?
Which Influencers Are the Most Effective? The Answer Varies
Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?
Media List 101: Build Yours Like a Pro (With Template Examples)
This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.
The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
Three strategies for PR and comms to maintain their seat at the C-suite table and have a meaningful impact on the business based on insights from the 2024 Global Comms Report.
What's Next After X? The Future of News on Social Media
What is the future of news in social media's changing landscape? Cision hosted a Women in Journalism panel event that asked: what's the next big platform for journalists?