Integrating earned media into paid & owned
Not only is earned media a more highly trusted form of media, but it’s now also possible to track and measure it in the way comms pros have been able to track and measure paid and owned media for years.
The biggest reputational risk factors in the technology sector
Over the last 15 years, the value of the technology sector has boomed, both in market capitalisation and importance to society. This has created both great opportunities and challenges for how tech brands communicate.
The ultimate media monitoring buyer’s guide
PR and comms professionals have been monitoring the media for mentions of their brand for years. Long before the days of digital, there were sophisticated efforts to curate news cuttings from across the world.
3 reputational risks facing the FMCG industry
The £350 billion FMCG industry is changing fast. Companies are facing reputational risks from shifting consumer preferences, new political pressures and resistance to healthier product ranges.
Cision State of the Media report 2018
The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.
Modern media monitoring in 4 steps
The best media monitoring services do a whole lot more than simply help you see if your comms programmes are delivering results.
How to master modern media relations
As one of the core disciplines of PR, media relations has traditionally been thought of as the key skill communicators need to spread their message to the widest possible audience.
8-Step Guide to Social Media Crisis Communication
10 Tips to Make Instagram Your Most Effective Social Channel
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