The 2024 State of the Media Report
07 May 2024

The 2024 State of the Media Report

This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.

9 Strategies to Maximize the Impact of Your Earned Media Coverage
29 Feb 2024

9 Strategies to Maximize the Impact of Your Earned Media Coverage

Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and celebrating internally.

The Surprising Link Between Tech Industry Trends and Your PR Strategy
22 Feb 2024

The Surprising Link Between Tech Industry Trends and Your PR Strategy

Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we learn from those winners?

Which Influencers Are the Most Effective? The Answer Varies
15 Feb 2024

Which Influencers Are the Most Effective? The Answer Varies

Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?

What's Next After X? The Future of News on Social Media
07 Feb 2024

What's Next After X? The Future of News on Social Media

What is the future of news in social media's changing landscape? Cision hosted a Women in Journalism panel event that asked: what's the next big platform for journalists?

The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
07 Feb 2024

The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat

Three strategies for PR and comms to maintain their seat at the C-suite table and have a meaningful impact on the business based on insights from the 2024 Global Comms Report.

PR Statistics: 2024 Global Comms Report by the Numbers
05 Feb 2024

PR Statistics: 2024 Global Comms Report by the Numbers

Cision and PRWeek recently surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key statistics from the report.

How Communications Teams Differ Around the World
31 Jan 2024

How Communications Teams Differ Around the World

The 2024 Global Comms Report Global reveals significant shifts in PR and communications. From measuring success and crisis management to social media channels and influencer impact - adaptability is key.

Best of Media Coffee: Journalists on What They Really Want From PRs
31 Jan 2024

Best of Media Coffee: Journalists on What They Really Want From PRs

Our first Media Coffee of 2024 is a look back at our previous episodes, bringing insight from journalists across the globe on what they really want from PRs. Hear from agencies like the UK’s PA Media, France’s AFP, and the Netherlands’s ANP, plus tips for working with the retail, food and consumer sector.

Key Takeaways from 'How ESG Storytelling Impacts Your Brand' Webinar
30 Jan 2024

Key Takeaways from 'How ESG Storytelling Impacts Your Brand' Webinar

We recently spoke with experts from United Airlines and Kellanova about the evolution of ESG messaging. And their advice is clear: avoid greenwashing, prioritise clear communication, and maintain consistency to effectively navigate the landscape of public relations in sustainability. Read our recap to gain insights into the best way to help your ESG message resonate with audiences.

New PR Influencers and Changing Social Strategies: The Biggest Takeaways from the 7th Global Comms Report
25 Jan 2024

New PR Influencers and Changing Social Strategies: The Biggest Takeaways from the 7th Global Comms Report

For the seventh year running, Cision and PRWeek have joined forces for the Global Comms Report, a collaboration that looks at the biggest challenges and opportunities PR and communications industry professionals face right now. This year’s survey saw 427 senior industry professionals from across 10 countries take part to give a snapshot of shifting and emerging trends, and what they mean for communicators moving forward.

2024 Global Comms Report: Elevating & Evolving
24 Jan 2024

2024 Global Comms Report: Elevating & Evolving

The 2024 Global Comms Report from Cision and PRWeek reveals key insights into public relations and communications strategies, with a focus on trends in social media, influencer engagement, adoption of new technologies like AI, and the increasing importance of data-driven decisions in PR.

PR Handbook: How to Get Media Coverage in Germany
19 Jan 2024

PR Handbook: How to Get Media Coverage in Germany

Pitching your story and garnering publicity internationally can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in a foreign market. The PR Handbook: How to Get Media Coverage in Germany dives into the German market to highlight some crucial insight for PR professionals.

[On-demand Webinar] How ESG Storytelling Impacts Your Brand
18 Jan 2024

[On-demand Webinar] How ESG Storytelling Impacts Your Brand

PR Newswire’s Glenn Frates moderated a panel of experts, which included Leslie Scott, Managing Director, Global Response and Corporate Communications at United Airlines, and Kim Sundy, Senior Director, Sustainability at Kellanova. They discussed the public interest and trends around ESG, and how PR and comms professionals are relied upon more than ever to support brand ESG initiatives.

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
17 Jan 2024

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024

Given the tremendous evolution of the PR industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and analytics-about the trends, tools, and tactics they believe will shape the year ahead for the PR and corporate communications industry.

PR Handbook: How to Get Media Coverage in France
11 Jan 2024

PR Handbook: How to Get Media Coverage in France

Pitching your story to publications overseas can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in the market. The PR Handbook: How to Get Media Coverage in France dives into the French market to highlight some crucial insight for PR professionals.

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
04 Jan 2024

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024

The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word matters, staying ahead requires more than just good intentions. So, as the calendar flips to 2024, let's make a few New Year's resolutions that aren't destined for abandonment. These are the commitments that will not only endure, but also elevate your initiatives throughout the year. From fostering collaboration to embracing technology, these resolutions are not just promises - they're a roadmap to lasting success.

2024 PR and Comms Content Planning Calendar
20 Dec 2023

2024 PR and Comms Content Planning Calendar

It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.

Battle of the Christmas Adverts 2023
18 Dec 2023

Battle of the Christmas Adverts 2023

Christmas doesn’t truly start in the UK until adverts from high street retailers arrive. John Lewis, M&S, Aldi and many more have all become festive favourites thanks to their heartwarming marketing campaigns, but how do 2023’s ads fare when it comes to UK traditional and social media coverage? We analysed media conversation around the launch of 22 brand campaigns – from John Lewis’ Venus flytrap to Asda and Michael Bublé – to see who wins the battle of the Christmas adverts.

Media Coffee: How to Communicate with Journalists in Kenya
18 Dec 2023

Media Coffee: How to Communicate with Journalists in Kenya

In the latest episode of our Media Coffee interview series, we sit down with Vincent Owino, business reporter at The EastAfrican, to talk about working with journalists located in his region. Based in Nairobi, Kenya, Vincent has writes business and economic analysis stories for The EastAfrican’s print and digital outlets. He has a keen interest in mining data for visualisation and illustration in his storytelling.

How to Win Over Journalists and Improve Your Earned Media Coverage
13 Dec 2023

How to Win Over Journalists and Improve Your Earned Media Coverage

Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.

3 Key Roles AI Will Play in PR and Comms
12 Dec 2023

3 Key Roles AI Will Play in PR and Comms

AI is evolving so quickly it’s hard to predict exactly what’s around the corner. But one thing we do know is that the technology is going to create groundbreaking applications that transform how we work. We’re already seeing how AI is evolving its utility in the world of PR and comms, and it’s drawing clear parallels to the way Stephen Covey describes the three stages of maturity in employees in his bestselling book, The Seven Habits of Highly Effective People as dependent, independent and interdependent. Let’s see how these three definitions apply to the maturity of AI in PR.

ICYMI: Cision's Top 5 Webinars of 2023
06 Dec 2023

ICYMI: Cision's Top 5 Webinars of 2023

The end of the year is just around the corner, which means time to start building strategic plans, setting priorities, establishing goals and ultimately ensuring everything is ready and in place for success in the year ahead. One great way to make sure you cover your bases – listen to the experts. To help you make 2024 your best year yet, we’ve compiled our top five webinars from the last 12 months, where you can watch PR and communications industry experts from across disciplines, as they address everything from top challenges and key opportunities to best practices and thoughtful perspectives.

ICYMI: Cision's Top Guides & Reports of 2023
06 Dec 2023

ICYMI: Cision's Top Guides & Reports of 2023

With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.

Black Friday 2023: Media Snapshot
05 Dec 2023

Black Friday 2023: Media Snapshot

Arriving the Friday after Thanksgiving in the US, Black Friday signifies the start of Christmas shopping season for many, with discount prices leading to a highly profitable period for retailers. Black Friday has grown into a global event, driven by online retailers who’ll often continue their sales into the following week with “Cyber Monday”. But how did UK consumers respond to retailers in 2023?