2024 State of the Media Report: Automotive Edition
In the 2024 State of the Media, nearly 300 identified as Automotive & Motorcycle journalists. With that in mind, we examined the data to look at the implications for PR pros.
How Journalists Use Social Media: A Guide for PR and Comms Pros
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Building a PR Campaign: A Step-by-Step Guide
Craft an effective digital PR campaign in 10 steps: Includes real examples and tips for earning coverage to boost awareness, traffic, and sales.
10 Media Pitching Tips
Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.
Cision Meets: Jon Wilde, Motorsport
Jon Wilde, Motorsport's Editor-in-Chief, spoke to us about the growing interest in F1, his passion for motorsports, and his plans for the Motorsport brand.
![[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media](/content/dam/cision-uk/resources/comms-teams-around-the-world-website-thumbnail-1280x720.png "[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media")
[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media
Join us at Bounce, Farringdon for an unmissable morning of discussion and insights on the multifaceted issue of misinformation in 2024. Thursday, June 20 | 08:30 - 11:30 | 121 Holborn, London EC1N 2TD
Cision Meets: Jossie Evans, ITV News
Should traditional broadcasters be reporting differently on social platforms? Jossie Evans, social media team lead at ITV News, spoke to us about misconceptions around the news consumption of younger people, and the importance of putting trustworthy reporting into the social media space.
7 Insider Tips for Building Better Relationships With the Media
Get more mileage out of your press releases.
7 Essential PR Metrics to Prove Impact
Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts.
40 Newsworthy Reasons to Write a Press Release + 7 Ways to Get Eyes On It
Writing an effective press release can be the key to building earning media coverage for your brand and increasing your brand equity. But first, you need a news angle.
Cision Meets: David Stenhouse, John Schofield Trust
We sat down with David Stenhouse, CEO of the John Schofield Trust, to ask about the work of the Trust and why that work is more important than ever.
5 Biggest Challenges Journalists Face Today
For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.
How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published
Learn how to write media pitches that reporters can't resist. Get essential tips from journalists, successful pitch examples & ideas for stories that resonate.
2024 State of the Media Report: By the Numbers
The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.
The 2024 State of the Media Report
This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.
Ways You Can Support Journalists and the Free Press All Year Long
How individuals can support journalists beyond World Press Freedom Day - from sharing articles and donating, to practical ways for PR to support their media partners.
Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.
What is Brand Sentiment? Examples and How to Measure Effectively
Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.
How Prevalent Is Generative AI in PR and Comms?
Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT, Gemini and Midjourney have opened the doors to content creation at speed and scale.
Crisis Comms Checklist
A crisis can happen fast, and you need to be ready when it does. This checklist is designed to guide you through a crisis as it happens.
How PR Pros Can Think More Like Marketers – and Why They Should
This article explores the convergence of PR and marketing in today's digital world, emphasizing the importance of aligning strategies to navigate evolving trends effectively.
![[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne](/content/dam/cision-uk/webinars/cisionone-gorkana-webinar-mar-7-2024/CisionOne-Gorkana-Webinar-1280x720-Thumbnail-Live.png "[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne")
[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne
Explore CisionOne, a revolutionary media intelligence platform, and the evolution of Gorkana. Learn key features and strategies from Luke Williams, CisionOne Product Marketing Manager. Elevate your media outreach to new heights!
PR in the Age of Misinformation: Building and Maintaining Brand Trust
PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.