2025 Comms Report
Cision and PRWeek's 2025 Comms Report brings you the latest insightful data on the trends, challenges, and opportunities for PR and comms teams. Download the report now.
Social Listening 101: What It Is and Why It Matters
Transform your PR and comms strategies with social listening. Learn why it's so critical and how to implement effective social listening practices.
What is Crisis Communication? Definitions & Strategies
This article outlines the fundamentals of crisis communication and strategies for PR teams to prepare for and manage crises.
What is Sentiment Analysis? Definition, Examples & How to Use Effectively
Sentiment analysis is the process of looking at text and determining the emotion behind the statements or opinions. We look at the finer details and demonstrate how to use it effectively.
10 Essential TED Talks to Elevate Your Corporate Communications Game
TED Talks have become a valuable resource for expert advice across a wide range of topics and disciplines. Beyond interesting speakers and subject matter, these talks offer public relations and communications professionals an opportunity to take a step back and look at goals and strategies through a different lens.
Should Your Brand Take a Stand? A Guide to Brand Activism
Brand activism is here to start, and many companies continually grapple with a crucial question: Should we take a stand on social and political issues? And if so, what does "taking a stand" look like in 2024?
2024 State of the Media Report: Science and Medicine Sector - By the Numbers
Get insight into science and medicine journalists' their unique challenges and preferences when working with public relations teams.
The Complete PR Pitching Guide
The Complete Guide to PR Pitching from Cision is full of tools, tactics, and tips to improve your pitches, backed up by data gathered from journalists.
5 Essential Skills PR Pros Need Right Now
In public relations, effective communication and storytelling have always been key. But let’s take a moment to acknowledge how much the media landscape has changed. Technology is advancing at lightning speed, and consumer behaviors are evolving just as fast.
The PR Guide to Working with Freelance Journalists
Read our PR guide to learn what makes freelance journalists tick and how you should approach building relationships with them.
AI's Impact on Journalism, PR, and Media Relations
The rising prominence of artificial intelligence (AI) has left many questions about how it will impact journalism and PR.
Building a Gold Medal PR Comms Strategy
The Gold Medal PR: How to Build a World-Class Comms Strategy tip sheet from Cision uses real comm strategy examples to help you build your own plan for success.
2024 State of the Media Report: Finance Edition
In the 2024 State of the Media, more than 800 identified as covering Business & Finance. With that in mind, we examined the State of the Media data to look at the challenges and implications for the PR pros seeking to work with finance reporters.
PR & SEO: A Beginner's Guide
Whether you’re new to PR, unfamiliar with SEO principles and best practices, or both, this tip sheet outlines five key ways to get started with SEO and bring more visibility to your PR content.
Is Multimedia the Key to Earned Media Coverage?
This article covers the importance of multimedia and how to effectively integrate multimedia in your PR strategy (with examples).
How to Create the Perfect PR Pitch, According to Journalists
Find out what makes the perfect PR pitch, according to reporters themselves. Learn the key elements of relevant, concise & exclusive pitches that get coverage.
2024 State of the Media Report: Tech Edition
In the 2024 State of the Media, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the data to look at the implications for PR pros.
Cision Meets: Rebecca Whittington, Reach
Dr Rebecca Whittington, Online Safety Editor for Reach, spoke to us about the evolving risks journalists face online, and the impact this can have on a personal and industry level.
How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
![[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists](/content/dam/cision-uk/webinars/understanding-today's-media/sotm-webinar-on-demand-1280x720.png "[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists")
[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists
Join Cision and a panel of journalists from top media outlets as we explore findings from our 2024 State of the Media Report.
How Journalists Use Social Media: A Guide for PR and Comms Pros
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Building a PR Campaign: A Step-by-Step Guide
Craft an effective digital PR campaign in 10 steps: Includes real examples and tips for earning coverage to boost awareness, traffic, and sales.
10 Media Pitching Tips Directly From Journalists
The 10 Media Pitching Tips tip sheet from Cision will help your media pitches stand out from the crowd thanks to feedback from journalists and media outlets.
Cision Meets: Jon Wilde, Motorsport
Jon Wilde, Motorsport's Editor-in-Chief, spoke to us about the growing interest in F1, his passion for motorsports, and his plans for the Motorsport brand.
![[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media](/content/dam/cision-uk/resources/comms-teams-around-the-world-website-thumbnail-1280x720.png "[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media")
[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media
Join us at Bounce, Farringdon for an unmissable morning of discussion and insights on the multifaceted issue of misinformation in 2024. Thursday, June 20 | 08:30 - 11:30 | 121 Holborn, London EC1N 2TD