How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
Brand Monitoring & Management Tactics Every PR Pro Should Know
Brand monitoring and management is important for every organization. Find out what you should be doing to keep an eye on your brand and what to do next.
15 Best Media & Journalism Newsletters Every PR Should Subscribe To
Whether you’re looking for public relations headlines, a broad look at journalism and media, or general updates on the topics and tech impacting the industry, there’s a newsletter that fits the bill.
6 Ways PR Teams Can and Should Be Using Data
PR and communications teams now have access to more data than ever before, but how exactly should they be using it?
Social Media Monitoring: What Is It and Why Is It Important?
This article explores social media monitoring, what it is, why it matters, and how you can make it work for you.
How to Become Journalists’ Favourite PR Pro
The How to Become Journalists’ Favourite PR Pro tip sheet from Cision gives you advice on improving your relationships with journalists – directly from them.
You Know More About AI in Comms Than You May Think
Artificial Intelligence (AI) might seem like an exciting new technology thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time.
5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.
The Complete Guide to Effective PR Media Monitoring
PR media monitoring has always been critical for PR and comms teams, but never has it been more essential or more complex. This guide from Cision explains all.
2024 State of the Media Report: Automotive Edition
In the 2024 State of the Media, nearly 300 identified as Automotive & Motorcycle journalists. With that in mind, we examined the data to look at the implications for PR pros.
Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters
Did you know that at least 64 countries have, or will be, headed to the polls in 2024? In a year that’s going to reshape global politics, now is a great opportunity for public relations professionals to pitch journalists covering the sector with relevant and compelling story ideas.
2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams
The data from our Global Comms Report shows how PR agencies and in-house PR teams are tackling today’s challenges – from data reliance and AI adoption to managing crises and more.
6 of Your Burning PR Questions Answered
Forget about Magic 8 Balls, tarot card decks, or even Siri and Google: The answers you’re looking for (at least as they pertain to public relations and the future of media) are right here.
Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage
This insider information from Cision’s State of the Media Report will help you craft fashion and beauty pitches that get noticed and get results.
The Do's and Don'ts: Influencer Marketing Tips for PR
he Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR from Cision will help you build your influencer marketing strategy and build real connections.
Social Listening 101: What It Is and Why It Matters
Transform your PR and comms strategies with social listening. Learn why it's so critical and how to implement effective social listening practices.
What is Crisis Communication? Definitions & Strategies
This article outlines the fundamentals of crisis communication and strategies for PR teams to prepare for and manage crises.
What is Sentiment Analysis? Definition, Examples & How to Use Effectively
Sentiment analysis is the process of looking at text and determining the emotion behind the statements or opinions. We look at the finer details and demonstrate how to use it effectively.
10 Essential TED Talks to Elevate Your Corporate Communications Game
TED Talks have become a valuable resource for expert advice across a wide range of topics and disciplines. Beyond interesting speakers and subject matter, these talks offer public relations and communications professionals an opportunity to take a step back and look at goals and strategies through a different lens.
Should Your Brand Take a Stand? A Guide to Brand Activism
Brand activism is here to start, and many companies continually grapple with a crucial question: Should we take a stand on social and political issues? And if so, what does "taking a stand" look like in 2024?
2024 State of the Media Report: Science and Medicine Sector - By the Numbers
Get insight into science and medicine journalists' their unique challenges and preferences when working with public relations teams.
The Complete PR Pitching Guide
The Complete Guide to PR Pitching from Cision is full of tools, tactics, and tips to improve your pitches, backed up by data gathered from journalists.
5 Essential Skills PR Pros Need Right Now
In public relations, effective communication and storytelling have always been key. But let’s take a moment to acknowledge how much the media landscape has changed. Technology is advancing at lightning speed, and consumer behaviors are evolving just as fast.
The PR Guide to Working with Freelance Journalists
Read our PR guide to learn what makes freelance journalists tick and how you should approach building relationships with them.
AI's Impact on Journalism, PR, and Media Relations
The rising prominence of artificial intelligence (AI) has left many questions about how it will impact journalism and PR.