How to Build Trust and Strengthen Brand Reputation: A Guide for PR
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...
Five Must-Read Articles for PR and Comms Pros to Prepare for 2024
To get a head start on your planning and prep for 2024, we've curated a collection of must-read articles that offer a comprehensive perspective on some of the most pressing topics for PR and comms.
Understanding Deepfakes: What PR Pros Need to Know About AI-Generated Media
Coined on Reddit in 2017, the term “deepfake” combines the word “deep,” as in AI deep-learning technology, and “fake,” signifying content that isn’t real. Image manipulation is nothing new, it began in the 19th century and soon rolled into early...
How PR Teams are Using AI Today (and How It Can Help You Tomorrow)
The launch of ChatGPT was almost 12 months ago, and it’s fair to say its impact on our industry has been significant. Like social media or the internet before it, AI will be transformative and disruptive in ways we can’t yet begin to understand. For ...
Comics Journalism: How the Medium Lends Itself to Impactful Reporting
Can investigative reporting be done via comics? What purpose can illustration serve in modern journalism? We asked artists and editors about the value of comics...
How Brands Can Battle Misinformation (And Why They Need To)
According to the 2023 State of the Media Report, “maintaining credibility as a trusted news source and combating accusations of ‘fake news’” was the biggest challenge for the media last year. Additionally, “battling misinformation” was among the top ...
3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration
The growth of artificial intelligence (AI) technology in the last 12 months has given the PR and communications industry plenty of food for thought. Generative tools like ChatGPT have the capability to transform the way the industry operates, though ...
Brands vs. Risk: Fighting Harmful Content With AI
Harmful content – anything online that causes distress or harm, be that through fake news, hate speech, racist or sexist language – can affect even the “safest” brand and create crises that turn away consumers and hit the bottom line. And the rise...
How to Start Using AI for PR and Communications Today
Artificial intelligence (AI) has been with us for many years, but the arrival of generative tools like OpenAI’s ChatGPT and DALL·E 2 have kickstarted growth and seen the technology quickly filter into how we work. For those in the PR and...
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...
UK Media Moves including Sky News, The New Statesman, Net Zero Investor
Yalda Hakim to move to Sky News; Rachel Cunliffe joins The New Statesman's lobby team; Net Zero Investor appoints Monda Dohle as Editor
UK Media Moves including The Guardian, Eurogamer, Retail Express
The Guardian creates new roles as part of restorative justice programme; Eurogamer promotes Chris Tapsell; Alex Yau is Acting Editor of Retail Express until September
UK Media Moves including The Grocer, GB News, Campaign
The Grocer hires Drinks Editor; Campaign print edition to cease; Pip Tomson joins GB News from ITV
UK Media Moves including NME, DMG Media, HELLO! Magazine
NME to launch global print edition; DMG Media names Head of Podcasts; HELLO! appoints Deputy Online Editor
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...
UK Media Moves including Global, The New York Times, Women's Fitness
NYT names UK Editor; new role for Global's Charles Ubaghs; Women's Fitness appoints Acting Editor
UK Media Moves including the Daily Express, Sifted, The Independent
Daily Express has hired Daisy Wyatt from Mail+; Cristina Gallardo to join Sifted from POLITICO Europe; The Independent hires Audience Editor
UK Media Moves including the Evening Standard, NationalWorld, loveFOOD.com
George Chesterton to join the Evening Standard; team updates at loveFOOD.com; NationalWorld appoints Environment and Sustainability Specialist
UK Media Moves including The Telegraph, Guardian, NationalWorld
The Guardian announces European edition; The Telegraph appoints to Deputy Head of Social; NationalWorld names Politics Editor
The Future of Media and PR: Key Takeaways from a Conversation with Top Journalists
“Some of the best stories I've put out, some of the best content I've put out, is because of my relationship with PR folks,” declared Shruti Shekar, Tech Expert and Managing Editor at Android Central, during the recent webinar, How to Navigate the...
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...
UK Media Moves including Bauer Media, Newsquest, CNN International
Bauer UK Publishing names Group Editor for its Celebrity titles; CNN International appoints OSINT Editor; EADT and Ipswich Star hire Football Writer
UK Media Moves including BBC, TechRadar, FTAdviser
BBC Cymru Wales appoints Political Editor; FTAdviser hires Senior Reporter; TechRadar promotes Entertainment Reporter
UK Media Moves including Drapers, Bloomberg, BBC News
Caio Quero is now Head of BBC News Brasil; Bloomberg's Gaia Lamperti moves their Middle East division; Drapers hires Rebecca Jane Hill as Fashion Editor
UK Media Moves including Bloomberg, FT, CNN International
Financial Times its B2B subscription offering to FT Professional; Bloomberg appoints Managing Editor, EMEA Finance & Investing; CNN International names Senior Editor, Investigations and Enterprise (EMEA)
UK Media Moves including Haymarket, Sifted, The Drum
Haymarket appoints Digital Editor for What Car?; Sifted hires Paris-based Tech Reporter; The Drum appoints Opinion Editor