Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
UK Media Moves including Channel 4 News, Marketing Week, The Independent
Kathryn Samson to join Channel 4 News from STV; Marketing Week hires Rachel Lawler as News Editor; The Independent's Chris Stevenson is named International Editor
Media Coffee: What Is the State of Press Freedom?
Our latest episode of Media Coffee is a special edition exploring press freedom. In the discussion we examine how journalists, media organisations and governments can work together to uphold this vital pillar of our democracy.
UK Media Moves including BBC Northern Ireland, Bloomberg, FT
BBC Northern Ireland appoints Kevin Kelly as Head of News and Current Affairs; new beat for Bloomberg's Swetha Gopinath; role update for Sarah Provan at the FT
UK Media Moves including Cogora, Guardian US, Reach plc
Guardian US hires Jenna Amatulli from The Independent; Cogora appoints new Editor of Hospital Healthcare Europe and Hospital Pharmacy Europe; updates at Reach plc
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, it’s necessary to do so from two perspectives: the technology itself and the people it will affect. You’ve no doubt come to this article to get a sense of where generative AI will take us over the next decade, but first it’s important to understand the journey we’ve been on with the technology until now.
UK Media Moves including The Times, FT, Bloomberg and more
The Times appoints Maggie O'Riordan as Deputy Editor; Rachel Millard is now Clean Energy Correspondent for the FT; Jamie Nimmo to join Bloomberg's global business team
UK Media Moves including Reach, BBC News, The Times and more
BBC News promotes Anisa Subedar to Senior News Editor of UK Insight; Newsletter Lead appointed for Reach’s nationals; The Times names Deputy Head of Travel
UK Media Moves including the BBC, The Guardian, Creative Review and more
BBC Verify is launched; The Guardian makes changes to the Visuals and Data desks; Creative Review appoints News Editor
The 2023 Global State of the Media Report
Now in its 14th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies. For our 2023 report, we surveyed more than 3,000 journalists worldwide to get insight into their biggest challenges, how their industry continues to evolve amid emerging technology and what it means for the strategic communications professionals who seek to partner with them. The results reveal profound insights for PR and communications professionals, empowering them to build more mutually beneficial partnerships in accurate and authentic storytelling.
UK Media Moves including The Sun, Scala Radio, Financial News and more
Scala Radio announces a new schedule; Paul Clarke promoted at Financial News; Lydia Major named Digital Fabulous Editor at The Sun
UK Media Moves including Hearst, TechRadar, Reach and more
Hearst UK appoints Newsletter Strategy Director; TechRadar names Editor-in-Chief of gaming brand trg; Deputy TV Editor appointed for Reach's magazines and supplements
UK Media Moves including The Yorkshire Post, Cosmopolitan, Vogue Business and more
Cosmopolitan UK names Acting Beauty Director; The Yorkshire Post hires Investigative Reporter; title change for Kati Chitrakorn at Vogue Business
UK Media Moves including the FT, SheerLuxe, The Times and more
Soumaya Keynes to join the FT this summer; SheerLuxe Middle East launching in Dubai this September; update to The Times' money desk
UK Media Moves including EUROGAMER, Guardian US, Dexerto and more
Naomi Klein joins Guardian US; EUROGAMER appoints Editor-in-Chief; new Evergreen Editor at Dexerto
UK Media Moves including Newsquest, POLITICO, Business Post and more
POLITICO Europe hires European Financial Correspondent; Aaron Rogan promoted at the Business Post; new appointments at Newsquest titles the Southern Daily Echo and the Greenock Telegraph
The Rise of Generative AI and What It Means for the Communications Industry
Generative AI will have a significant impact on the communications industry. In 2023 and beyond, strategic communicators and PR professionals must understand the opportunities and challenges generative AI and synthetic media present. The broader comms industry also has a responsibility to ensure it utilizes AI in an ethical, responsible manner, while protecting and investing in human-led creativity and professional development.
UK Media Moves including YOU magazine, Bauer Media, Hypebae and more
Bauer Media Audio UK names Chris Ward as Group Operational Director; Sophie Dearden promoted to Fashion Director of YOU magazine; Sam Rogers joins Hypebae as Editorial Director
![[On-Demand Webinar] AI and the Future of Comms Teams](/content/dam/cision-uk/webinars/ai-future-comms-teams/0323-AI-Assets-Webinar-Website-Thumbnails-500x272.png "[On-Demand Webinar] AI and the Future of Comms Teams")
[On-Demand Webinar] AI and the Future of Comms Teams
Artificial Intelligence has been shaping how we work for some time, but the emergence of ChatGPT and generative AI in 2023 has cast a spotlight on creative industries, and the world of comms. Though we’ve seen plenty of fearmongering and dystopian predictions, if harnessed correctly AI has the power to help communicators do their jobs event better, marrying technology with human guidance to maintain the all-important ‘Relationship’ in PR. But how will the future comms team be transformed by AI? This webinar will seek to answer that question, bringing in key insights from across Cision for a lively discussion on where AI is taking comms teams.
UK Media Moves including Channel 4 News, The Telegraph, Bloomberg and more
Channel 4 News has launched its permanent newsroom in Leeds; The Telegraph appoints Deputy Money Advice Editor; Samuel Stolton joins Bloomberg News in Brussels
UK Media Moves including The Independent, LBC, Lancashire Post and more
Bel Trew is named Chief International Correspondent at The Independent; Vanessa Sims is appointed Editor of the Lancashire Post; Colin Brazier and Clare Foges have joined LBC
Positioning Your Brand for Strength and Stability During Uncertain Times
There is no doubt that the world is in a prolonged period of uncertainty. The recent fall of Silicon Valley Bank has added to concerns about the economy and questions about persistent inflation. We are still plagued by the constant and louder drumbeat of challenging issues such as climate change, social justice, geo-political crises and, more recently, rapid advancements of artificial intelligence technology and the disruptive impact it is already having on society. In periods of uncertainty, it may be tempting for organisations to step back and to wait to say anything until the future is clearer. Seasoned experts at Cision and leading strategic communicators know this would likely be a missed opportunity at best, a fatal mistake at worst.
UK Media Moves including GLAMOUR, Mail on Sunday, PA Media and more
The Mail on Sunday's Luke Barr is promoted; Sophie Cockett appointed as Senior European Commerce Editor for GLAMOUR; PA Media appoints Rebecca Speare-Cole as Sustainability Correspondent
UK Media Moves including The Guardian, Sky News, Daily Mail and more
New role for The Guardian's Mark Dobson; Calum Muirhead promoted at the Daily Mail; Sky News hires Data Journalist Joely Santa Cruz
UK Media Moves including the FT, The Scotsman, National World and more
Daniel Thomas is appointed as the FT's Global Media Editor; The Scotsman hires Calum Ross as Education Correspondent; Michael Broomhead is now with National World