10 Essential TED Talks to up Your Corporate Communications Game
F. Scott Fitzgerald once said, “Genius is the ability to put into effect what is on your mind.” For marketing and communications professionals, this can be especially challenging when the goal is to convey a particular message or tell a story about a brand or company to attract attention or move product. A successful campaign involves defining goals, thinking “outside the box” and inciting a specific action. Each of those steps can be tricky, and TED Talks are a great resource for expert advice from a variety of disciplines that help you to step back and look at your own goals and objectives in a new way.
The Narratives of Imagery: How Pictorial Storytelling Influences Conversations About Brands
Tracking your brand across the web can tell you what the world is saying about you, and how you can help change that narrative and steer the conversation in a particular direction. This includes examining social shares, engagement and comments.
Traditional vs. Social Media Success: How your PR Strategy can Bridge the Chasm
While good old-fashioned networking and relationship building never really lose their touch, it has become significantly easier for PR professionals to reach out to their target influencers at the click of a button.
Cision’s Insights: The Consultancy Service that Extends your PR Team’s Potential
Measuring views simply isn’t enough. Tracking the customer journey and examining key touchpoints between engagement and conversion is what matters today. Leads, purchases and conversions hold more water than simple popularity.
The Corporate ESG Guide: The ESG Landscape and Economies in Transition
This whitepaper is a comprehensive assessment of the way that the industrial world is transitioning towards low carbon intensity. More than 50 interviews of the leading ESG protagonists were conducted including corporates, investors, regulators, advisors and rating agencies from five continents and all industry sectors...
UK Media Moves including The Telegraph, Reuters, BBC News and more
Sarah Smith to be the BBC’s new North America Editor; Howard Mustoe is now Industry Editor at The Telegraph; Emma-Victoria Farr has joined Reuters as European M&A Correspondent
UK Media Moves including HuffPost UK, Culture Trip, YOU Magazine and more
Cate Sevilla appointed Editor-in-Chief of HuffPost UK; Alice Barnes-Brown now a Commissioning Editor at Culture Trip; Sophie Hines has joined YOU Magazine as Digital Editor.
2021 Global Comms Report
For the fifth year in a row, Cision and PRWeek joined forces to identify and understand the biggest challenges and opportunities for communicators right now. For the 2021 Global Comms Report, we surveyed 560 senior level communications professionals spanning seven countries to get a deeper understanding into how communicators are using and interacting with technology, data, measurement, content and influencers.
5 Things We Learned from the 2021 Global Comms Report
Cision and PRWeek released The 2021 Global Comms Report: Paying – and Earning – Attention, a survey over 500 senior level communications professionals across seven countries to understand how PR is both practiced and perceived. For the past five years, we’ve used this study to understand how the role of PR has evolved in the areas of technology, data, measurement, media outreach and content creation. This year, we of course had to add the impact of a global pandemic to that list.
UK Media Moves including Scottish Daily Express, The Telegraph, Future Plc and more
Mark Connor appointed News Editor at the Scottish Daily Express; Giulia Bottaro to join The Telegraph as Business Night Reporter; Fiona McKim is now Beauty Channel Editor for womanandhome.com
UK Media Moves including Nature, Newsquest, Investment Week and more
Helen Pearson to assume new role at Nature from January; Newsquest announces appointments for its titles in Oxfordshire and Wiltshire; Alex Rolandi made Deputy News Editor at Investment Week
Staring Down the Barrel of ESG Activism
Industry is facing a sharp resurgence in Shareholder Activism globally with suboptimal ESG communicators identified as the most vulnerable to activism engagement. Andrew Archer, Head of ESG Advisory at Investor Update speaks to some of the most influential players in the ESG industry, reflecting the scope, ambition and urgency with which they address the ESG Activism opportunity set.
[On-demand Webinar] Aligning your comms with investors' thought processes of ESG activism
This webinar brings some of the most influential players in this specialist industry together to discuss the drivers, scope, ambition and urgency of ESG Activism and where it is headed from here.
Seeing beyond vanity metrics to understand audience resonance with your stories
E3 (short for Electronic Entertainment Expo) is a global trade event for the video game industry. This year, both Nintendo and Xbox had big announcements at E3.
How Media Monitoring Boosts the Success of Your PR Campaign
At what point can a PR campaign be judged as ‘successful’? To the dismay of many PR professionals, there isn’t a clear answer, nor is there the available data to offer a suggestion. Here’s why you need to embrace a better approach to measuring success and monitoring media.
Excite, Execute, Engage: The secret to successful pitching in PR
At the heart of every successful PR campaign is a credible and comprehensive media contact list. However, to tell truly engaging stories, you have to choose the right contact for the right job - and that can be a struggle for any PR professional.
An All-In-One Media Monitoring Solution
Finding the right journalists to generate buzz around a campaign, and monitoring the effectiveness of their efforts are two key challenges that every PR and communications professional will recognise. But it also happens to be where Cision Communications CloudⓇ breaks out of the status quo and establishes a new benchmark for success. Learn more…
Building A Media Contact List That Works For Your PR Campaign
Selecting the right list of journalists is essential to a successful PR campaign, but too many professionals would argue that right now they lack the media monitoring and tracking tools to find top talent. So what do you really need to find the right people for the job?
UK Media Moves including Campaign magazine, HuffPost, openDemocracy and more
Arvind Hickman now Media Editor at Campaign; Sophia Sleigh to join HuffPost UK as Deputy Political Editor; Peter Geoghegan appointed Editor-in-Chief and CEO at openDemocracy
UK Media Moves including Express.co.uk, Reach plc, Hearst UK and more
A number of updates to the Express.co.uk lifestyle team; Matt Maltby appointed Head of National Sports Network Desk at Reach; Cosmopolitan and Women’s Health fashion team udpate
[On-demand Webinar] The strategic dream team: How PR and social mutually benefit each other
This session explores the interplay between traditional PR and social media, and how they can support each other on a reactive basis, but also in consumer research and long-term strategy.
UK Media Moves including BBC News, The Guardian, Property Week and more
BBC News appoints Katie Razzall as Culture Editor; Andrew Gregory to join The Guardian as their new Health Editor; role changes for Mitchell Labiak and Riya Makwana at Property Week
UK Media Moves including The Sun, Sunday Times, Hearst UK and more
Tara Evans promoted to Head of Consumer at The Sun; Jon Yeomans to join The Sunday Times as Deputy Business Editor; role updates for Emma Franklin and Meike Beck at Hearst UK
UK Media Moves including TBIJ, PA Media, Marie Claire and more
TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK
UK Media Moves including Prospect Magazine, HuffPost, The Sun and more
Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects