2025 Comms Report
Cision and PRWeek's 2025 Comms Report brings you the latest insightful data on the trends, challenges, and opportunities for PR and comms teams. Download the report now.
Five Must-Read Articles for PR and Comms Pros to Prepare for 2024
To get a head start on your planning and prep for 2024, we've curated a collection of must-read articles that offer a comprehensive perspective on some of the most pressing topics for PR and comms.
The Art of Social PR
This e-book will help you understand what, exactly, social listening is, the unique and exciting opportunities it presents for PR, marketing and communications professionals, and how to start taking advantage of these opportunities today.
The Ultimate Guide from PR Newswire on Creating a Compelling Press Release
Explore PR Newswire's comprehensive guide to crafting compelling press releases. This resource provides valuable insights and expert tips to help you create engaging and impactful announcements that capture attention.
Leveraging the Power of Brand-Building Stories
This guide provides a blueprint for cutting through the noise to get your release onto the screens and into the inboxes of the people you want to reach. Download the guide now to ensure you’re setting your story up for ultimate success.
Cision Meets: Hannah Ajala, We Are Black Journos
Hannah Ajala talks to Cision about why she founded We Are Black Journos, the vital work they do and what's coming next as the organisation reaches five years.
Press Release Distribution: The “Who, What, When, Where” of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news..
Understanding Deepfakes: What PR Pros Need to Know About AI-Generated Media
Coined on Reddit in 2017, the term “deepfake” combines the word “deep,” as in AI deep-learning technology, and “fake,” signifying content that isn’t real. Image manipulation is nothing new, it began in the 19th century and soon rolled into early Hollywood movies. Today, the advent of digital technology – and more recently the ability to leverage machine learning and AI – has led to a proliferation of synthetic media and deepfakes.
Media Coffee: Insights From a US Comms Professional
In this episode of Media Coffee we speak to Andrea Hubbert, a US-based PR strategist and copywriter and founder of Hub+company. Andrea works with clients to define brand strategy, raise visibility, manage reputation and write copy infused with personality. Hub+company celebrated its 10th anniversary this summer, and its client list ranges from musicians to corporates and non-profits.
2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
How PR Teams are Using AI Today (and How It Can Help You Tomorrow)
The launch of ChatGPT was almost 12 months ago, and it’s fair to say its impact on our industry has been significant. Like social media or the internet before it, AI will be transformative and disruptive in ways we can’t yet begin to understand. For those of us in PR and comms, a field driven largely by text, generative AI tools like ChatGPT, Bard and Bing can assist in many of our routine tasks. But we shouldn’t forget we’ve been using a form of AI for some time.
Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. We’ve taken a deep dive into the evolving landscape of cancel culture and its implications for brands and businesses. Our new e-book outlines the pivotal role artificial intelligence (AI) can play in helping PR and communications professionals analyse and respond to this phenomenon.
Comics Journalism: How the Medium Lends Itself to Impactful Reporting
Can investigative reporting be done via comics? What purpose can illustration serve in modern journalism? We asked artists and editors about the value of comics...
How Brands Can Battle Misinformation (And Why They Need To)
According to the 2023 State of the Media Report, “maintaining credibility as a trusted news source and combating accusations of ‘fake news’” was the biggest challenge for the media last year. Additionally, “battling misinformation” was among the top three personal struggles for journalists. In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organisations, and society at large. While the responsibility to combat misinformation often falls on governments and media outlets, brands – and the PR and comms teams behind them – play a pivotal role in this fight, as well.
PR and Brand Reputation: Forging Trust in the Age of Scepticism
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of scepticism.
3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration
The growth of artificial intelligence (AI) technology in the last 12 months has given the PR and communications industry plenty of food for thought. Generative tools like ChatGPT have the capability to transform the way the industry operates, though the key to unlocking AI’s potential rests in how humans interact with it. We explore key questions that PR teams need to be asking about working with AI.
![[On-Demand Webinar] MarTechTalk: The Risk and Rewards of Deploying AI in Marketing Communications](/content/dam/cision-uk/webinars/martechtalk/martechtalk-thumbnail-1280x720.png "[On-Demand Webinar] MarTechTalk: The Risk and Rewards of Deploying AI in Marketing Communications")
[On-Demand Webinar] MarTechTalk: The Risk and Rewards of Deploying AI in Marketing Communications
Cision and MarTechTalk recently partnered for a live webinar looking at the increasing use of artificial intelligence in marketing and communications. Our Executive Director of AI Strategy, Ant Cousins, joined Meta AI advisor Henry Ajder, Jonckers Global Marketing Director, Nicola Meinders, and Trafalgar Travel’s former VP, Digitial & Marketing to discuss the use of AI in marcomms.
Guide to Boosting Engagement Through Paid Content Placement
We’ve curated three resources to help you navigate paid content placement as a tool in your PR strategy. Download the toolkit to learn how to boost engagement with your comms using paid content placement.
From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. There’s no doubt that this technology offers a plethora of exciting possibilities and opportunities for the future. However, this transformation is not without its own set of challenges. And given the abundance of AI-related information and conversations, it can be difficult to know where to begin.
Media Coffee: How to Communicate With Journalists in the Netherlands
In this episode of Media Coffee we speak to ANP (Algemeen Nederlands Persbureau) Editor-in-Chief. Freek Staps, about working with journalists in the Netherlands. An experienced reporter, Freek is a former New York-based correspondent, a Harvard Fellow, a Columbia University J-School Fellow, and now oversees the Dutch national news agency ANP.
How the Media Reacted to Rishi Sunak’s Net Zero Policy U-Turn
Prime Minister Rishi Sunak’s recent U-turn on the UK’s net zero pledge sparked headlines across the media, with a range of voices across politics, business and climate groups reacting to the controversial policy switch.
Green Finance Media and Social Landscape Report
As sustainability and climate change become increasingly important topics, the financial world is increasingly looking at its green credentials. ‘Green Finance’ in its simplest terms, is any structured financial activity that has been created to ensure a better environmental outcome and a more resilient future. It’s a broad, complicated and often controversial topic for PR and comms teams to navigate.
5 Creative Ways to Amplify Your News Beyond the Press Release
In this guide, we will give you some creative, multichannel "toppings" you can add to your comms strategy – beyond the press release – to create an outside-the-box content experience that helps your brand stand out from the pack.
Press Release Innovations New Era
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story.
Cision Meets: Global Girl Media UK
Global Girl Media UK is launching their first in-person Film Festival on 17 September; Cision spoke with the team about what to expect from the festival, and how the organisation helps young women with digital media training.