The Complete Guide to Crisis Communication
Protect your brand from a PR crisis. Get The Complete Guide to Crisis Communication and learn how you can build an effective crisis communication strategy.
Brands vs. Risk: Fighting Harmful Content With AI
Harmful content – anything online that causes distress or harm, be that through fake news, hate speech, racist or sexist language – can affect even the “safest” brand and create crises that turn away consumers and hit the bottom line. And the rise of generative AI will supercharge the amount of (potentially harmful) content being produced. No brand is immune to risk. Many now find themselves swept up in social and cultural debate, falling into the crosshairs of mis- and disinformation, and at risk of being “cancelled” by either side of the political spectrum.
How to Start Using AI for PR and Communications Today
Artificial intelligence (AI) has been with us for many years, but the arrival of generative tools like OpenAI’s ChatGPT and DALL·E 2 have kickstarted growth and seen the technology quickly filter into how we work. For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to work smarter, faster and more effectively?"
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent Global Comms Report, 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision’s recent Measurement 101 webinar, led by Insight Directors Camille Rollason and Alex Alsworth, provided an introductory look at best practices and how to make sense of audiences and data.
![[On-demand Webinar] Measurement 101](/content/dam/cision-uk/webinars/measurement-101/2023-Measurement-101-On-Demand-Thumbnail-1280x720.png "[On-demand Webinar] Measurement 101")
[On-demand Webinar] Measurement 101
Discover helpful insights on how best to succeed in PR measurement. Let Cision help you make sense of it all with our Measurement 101 webinar. This session is aimed at PR professionals who have been working in the industry for a short time, as well as more qualified professionals looking to improve their measurement knowledge.
Media Coffee: How To Communicate With Journalists in the Caribbean and Its Diaspora
In our latest episode of Media Coffee we speak to Felicia J. Persaud, CEO of the ICN Group as well as the founder of CaribPR Wire. Felicia brings a unique perspective to both editorial and PR, having started out as a journalist before creating CaribPR Wire, Hard Beat Communications, Invest Caribbean and News Americas News Network.
UK Media Moves including Sky News, The New Statesman, Net Zero Investor
Yalda Hakim to move to Sky News; Rachel Cunliffe joins The New Statesman's lobby team; Net Zero Investor appoints Monda Dohle as Editor
UK Supermarket Trends Report
The cost-of-living crisis is having an ongoing impact on UK consumers and retailers – and supermarkets are increasingly at the heart of media discussion. Our latest Insights report looks earned coverage for the UK’s big players – Aldi, Asda, Co-op, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose – from the first half of 2023.
UK Media Moves including The Guardian, Eurogamer, Retail Express
The Guardian creates new roles as part of restorative justice programme; Eurogamer promotes Chris Tapsell; Alex Yau is Acting Editor of Retail Express until September
Goodwood Festival of Speed 2023 Media Trends
This year’s Goodwood Festival of Speed saw auto enthusiasts gather at the Duke of Richmond’s estate from 13-16 July to see some of the world’s newest and greatest cars. Despite adverse weather conditions cancelling Saturday’s schedule, the Hyundai Ioniq 5 N, INEOS Quartermaster and McLaren Solus GT all drew headline coverage, while the electric Polestar 2 prototype impressed festival goers. Download Cision’s in-depth report to uncover some key insights from the event.
UK Media Moves including The Grocer, GB News, Campaign
The Grocer hires Drinks Editor; Campaign print edition to cease; Pip Tomson joins GB News from ITV
UK Media Moves including NME, DMG Media, HELLO! Magazine
NME to launch global print edition; DMG Media names Head of Podcasts; HELLO! appoints Deputy Online Editor
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the 2023 State of the Media Report, they have even less time to review pitches or engage with PR professionals.
UK Media Moves including Global, The New York Times, Women's Fitness
NYT names UK Editor; new role for Global's Charles Ubaghs; Women's Fitness appoints Acting Editor
UK Media Moves including the Daily Express, Sifted, The Independent
Daily Express has hired Daisy Wyatt from Mail+; Cristina Gallardo to join Sifted from POLITICO Europe; The Independent hires Audience Editor
UK Media Moves including the Evening Standard, NationalWorld, loveFOOD.com
George Chesterton to join the Evening Standard; team updates at loveFOOD.com; NationalWorld appoints Environment and Sustainability Specialist
UK Media Moves including The Telegraph, Guardian, NationalWorld
The Guardian announces European edition; The Telegraph appoints to Deputy Head of Social; NationalWorld names Politics Editor
How Ellisphere Boosted Campaign Engagement and Visibility
Find out how Ellisphere increased engagement on their campaign content by up to 48% using our Multichannel News Releases and Guaranteed Paid Placement.
The Future of Media and PR: Key Takeaways from a Conversation with Top Journalists
“Some of the best stories I've put out, some of the best content I've put out, is because of my relationship with PR folks,” declared Shruti Shekar, Tech Expert and Managing Editor at Android Central, during the recent webinar, How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists. Shekar joined esteemed journalists Mosheh Oinounou, Founder of Mo News and Mo Digital, and Alexi Cohan, Digital Producer at GBHNews, and Cision CMO Putney Cloos to discuss the current and future state of the media and media relations.
Paris Air Show 2023 Media Trends
The 54th Paris Air Show, presenting developments in the global aerospace and defence industries, generated conversations predominantly centred around aircraft orders, industry forecasts and environmental implications. Cision Insights has produced relevant content to help you navigate these news-making presentations and announcements.
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate communicator, Ressa spoke with clarity, sincerity and humility about how her own life experience fuels her mission to advocate for democratic values in her career. Professional storytellers of all stripes – journalists, public relations and communications leaders, copywriters – may follow her example in the quest to create positive impact through authenticity and purpose.
UK Media Moves including Bauer Media, Newsquest, CNN International
Bauer UK Publishing names Group Editor for its Celebrity titles; CNN International appoints OSINT Editor; EADT and Ipswich Star hire Football Writer
UK Media Moves including BBC, TechRadar, FTAdviser
BBC Cymru Wales appoints Political Editor; FTAdviser hires Senior Reporter; TechRadar promotes Entertainment Reporter
UK Media Moves including Drapers, Bloomberg, BBC News
Caio Quero is now Head of BBC News Brasil; Bloomberg's Gaia Lamperti moves their Middle East division; Drapers hires Rebecca Jane Hill as Fashion Editor
UK Media Moves including Bloomberg, FT, CNN International
Financial Times its B2B subscription offering to FT Professional; Bloomberg appoints Managing Editor, EMEA Finance & Investing; CNN International names Senior Editor, Investigations and Enterprise (EMEA)