What is Brand Sentiment? Examples and How to Measure Effectively
Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.
How Can Charities Communicate With Gen Z?
For PR and comms teams working for, or with, charities, it’s vitally important to have an understanding of audience. Who are you trying to reach? What kind of messaging to they respond to? And which group is most likely to advocate for charities? Our recently relaunched Charity Barometer seeks to answer those questions by putting a different audience under the spotlight in each edition. This month we're putting the focus on Generation Z.
UK Media Moves including Newsquest, Nursing Times, RTÉ and more
Kevin Bakhurst named as the next Director General of RTÉ; new role for Newsquest's Kris Tatum; Nursing Times hires Senior Reporter
Auto Shanghai 2023: Global Media Report
Auto Shanghai has returned for the first time since 2021. Running from 18-27 April, and with Covid restrictions now lifted in China, this year’s show sees European manufacturers come back to the exhibition centre. Cision Insights has put together an Auto Shanghai 2023: Pre-Show Impact Report tracking the duration prior to the motor show’s press days across social and traditional media – both in China and through international publications.
UK Media Moves including ITN, LabourList, Cogora and more
Channel 4 renews its contract with ITN to supply Channel 4 News until December 2026; LabourList appoints Editor; Health Reporter hired to Pulse, the Cogora publication for GPs
UK Media Moves including RADAR AI, ClimateXchange, Real Response Media and more
The new global initiative ClimateXchange has launched; Lee Hayhurst has joined Real Response Media as Editorial Director; RADAR AI appoints Editor;
Crisis Communications Toolkit
In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?
UK Media Moves including The New European, Classic FM, Architects’ Journal and more
Matthew d’Ancona to join The New European; new hosting roles for Margherita Taylor and Ritula Shah at Classic FM; Anna Highfield joins the Architects' Journal
UK Media Moves including Investment Week, Metro.co.uk, NationalWorld and more
James Baxter-Derrington named Editor of Investment Week; new role for Katherine Fidler at Metro.co.uk; NationalWorld appoints Travel Editor
UK Media Moves including Global, JOE Media, The Telegraph and more
New shows announced for Heart Scotland and Capital Scotland; Brand Editor Hunter Godson joins JOE Media; promotion for Gemma Knight at The Telegraph Travel
Watches and Wonders 2023: Media Analysis Summary
Taking place from 27th March to 2nd April in Geneva, Switzerland, Watches and Wonders showcased the biggest watch launches of 2023 from the world’s most luxury brands. This year’s event saw the show re-imagined for the post-Covid landscape, going beyond a platform solely for new product announcements and inviting the public for as it expanded out into the streets of Geneva. But how does the new-look event shape up? Cision Insights has put together the Watches and Wonders 2023: Media Analysis Summary to examine the world’s most notable timepiece event.
UK Media Moves including Chelsea Magazine Company, Metro.co.uk, The Sun and more
Telegraph Media Group acquires Chelsea Magazine Company; Metro.co.uk hires Senior TV Reporter; new Commissioning Editor at The Sun Selects
Tracking Beauty Sector Trends with Cision’s Beauty Barometer
The UK beauty and health industry is growing quickly, with figures from 2022 showing the sector to be worth more than £26 billion. This is in part driven channels like Instagram and YouTube vloggers, who make the latest beauty and wellness trends more accessible than ever before. To help make sense of it all, Cision Insights has created the Beauty Barometer to provide an in-depth resource covering the biggest names within the industry.
UK Media Moves including the FT, BBC Northern Ireland, Rock Sound and more
Adam Smyth named as Director of BBC Northern Ireland; new role for the FT's Laura Hughes; Rock Sound acquired by whynow Media
UK Media Moves including GRAZIA, The Observer, NationalWorld and more
GRAZIA announces editorial updates; Columnist Martha Gill joins The Observer; first Politics Editor hired for NationalWorld website
UK Media Moves including The Sun, The Times, gal-dem and more
Alice Grahns named Consumer Editor at The Sun; promotion for Lily Russell-Jones on The Times' money desk; gal-dem announces closure
How the SNP Leadership Race Unfolded Across the Media
The race to become Scotland’s new First Minister and lead the Scottish National Party (SNP) saw Humza Yousaf emerge as winner over fellow candidates Kate Forbes and Ash Regan. Nicola Sturgeon’s abrupt resignation quickly thrust the SNP into the UK media spotlight, but how exactly did the leadership race unfold? Cision Insights has created an in-depth report examining candidates’ press mentions, media share across traditional and social media, and the topics of discussion that dominated coverage.
UK Media Moves including the FT, Nation.Cymru, Dezeen and more
Lucy Fisher to join the FT from Times Radio; Martin Shipton appointed Associate Editor at Nation.Cymru; Jennifer Hahn promoted to Design and Environment Editor at Dezeen
UK Media Moves including Wanderlust, Digital Spy, Guardian Australia and more
Wanderlust appoints Deputy Editor; new Deputy TV Editor at Digital Spy; promotion for Paul Karp at Guardian Australia
Media Coffee with Thread MB’s Laura J. Wellington: Tips for Crafting Press Releases and Working with Journalists
In our latest episode of Media Coffee we speak to US journalist Laura J. Wellington to get her top tips on crafting press releases and how best to work with reporters. Laura is a successful technology entrepreneur, award-winning children’s entertainment creator, author and has seen her career cross into both PR and journalism. She is the founder of online magazine Thread MB.
UK Media Moves including ITV News, Secret Media Network, The Telegraph and more
Matt Brindley has been named Managing Editor of ITV News; Secret Media Network announces appointments; The Telegraph hires Senior Homepage Producer
UK Media Moves including the Daily Express, EMAP, The Tab and more
Paul Jeeves is named Crime Editor at the Daily Express; promotion for Neil Merrett at EMAP Publishing; Hayley Soen is now Head of Entertainment at The Tab
UK Media Moves including the BBC, openDemocracy, Trusted Reviews and more
Sam Gelder now News Editor at openDemocracy; Daniel Wittenberg joins Americast team; Adam Speight moves to Trusted Reviews as Computing Editor
How Cision Helped a Leading Automotive Brand Drive More Value With Its PR Strategy
In early 2020, COVID-19 became a global pandemic. As social and economic uncertainty spread, consumers reduced their spending and many sectors of the global economy contracted. The automotive industry was hit particularly badly. Annual global vehicle sales declined sharply and car brands found themselves competing for the attention of a smaller pool of customers. In response, manufacturers had to rethink the way they would position, launch and market their products to remain relevant. With this in mind, a multinational automobile manufacturer set out to better understand the media uptake of their launches and Global Media Drives (GMDs), in which 250 media were invited to test drive a new vehicle.
UK Media Moves including POLITICO, Global, Golf Monthly and more
John Johnston moves to POLITICO from PoliticsHome; Laura FitzPatrick to join The News Agents; Neil Tappin named as Golf Monthly’s next Editor