How Prevalent Is Generative AI in PR and Comms?
Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT, Gemini and Midjourney have opened the doors to content creation at speed and scale.
Communications Lessons from Taylor Swift: Master of the Product Launch
From the intentionality of each lyric and note, to the precision with which she applies her red lipstick, Taylor Swift leaves no details to chance. Ms. Swift made an indelible mark on the global stage as a singer-songwriter with extraordinary talent and has built a business on her own terms. While her art is one of communication – through words and notes and human emotions – Taylor Swift should also be recognised as a masterful communicator in the digital age while off-stage.
UK Media Moves including APL Media, PinkNews, TRBusiness and more
Promotion for Luke Barras-Hill at TRBusiness; new role for Amelia Duggan at APL Media; Harriet Williamson to join PinkNews from The Independent
2023 Global Comms Report: 5 Takeaways for European PRs
440 industry professionals across 10 countries took part in the 2023 Global Comms Report to give a snapshot of how the industry is shifting. Yet across the regions covered (United States, Europe and APAC) there are subtle differences and nuances around how communicators responded. So what can we learn from the European data? And how does it compare to the global numbers?
UK Media Moves including Future Plc, ITV News, The Sun on Sunday and more
Promotion for Future's Hannah Fernando; new title for Emily Morgan at ITV News; update to The Sun on Sunday's showbiz desk
UK Media Moves including HuffPost, Glasgow World, The Sun and more
Dayna McAlpine joins HuffPost UK as Lifestyle Editor; Paul Trainer named Editor of Glasgow World; Kara Godfrey promoted at The Sun
UK Media Moves including Newsquest, UNILAD, talkSPORT and more
Alex Maxam appointed Editor at UNILAD; Newsquest names Rebecca Carey as Deputy Head of SEO; new title for Ross Perkins at talkSPORT
UK Media Moves including The Times, FT, Telegraph and more
Alex Farber joins The Times from Broadcast magazine; the FT names first AI Editor; update to The Telegraph's business desk
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
The Business Case for Centralising Your Media Intelligence Efforts
As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.
How Media Monitoring Empowers Communications Professionals in a PR Crisis
Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.
4 Steps to a Personalised PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
UK Media Moves including Reach, Channel 5, Wanderlust Magazine and more
Reach appoints launch editors for US team; new role for Matt Spencer at Jeremy Vine On 5; Rhodri Andrews returns to Wanderlust Magazine
UK Media Moves including the FT, National World, People Management and more
National World forms a new Daily Press Division; People Management appoints Deputy Editor; update to FT's data team
UK Media Moves including The Times, The Independent, BBC News and more
Julia Richardson returns to The Times; new title for The Independent's Kate Gill; Ravin Sampat changes roles at BBC News
Building a Robust Earnings Strategy with Multimedia Distribution
See how Cision helped CEVA execute an appealing and robust earnings distribution plan for current and prospective investors.
UK Media Moves including the BBC, HELLO!, Pensions Expert and more
BBC reveals the presenter line-up for the new BBC News channel; role change for Rosie Nixon at HELLO!; Maria Espadinha announces departure from Pensions Expert
Responding to a Crisis: Uber’s Cyber Hack
For any organisation operating in the digital realm it’s no longer a question of if a cyberattack will happen, but when. In such a privacy-conscious climate, the damage caused by a data breach can be critical. Uber has experienced multiple data hacks in recent times, with coverage in mainstream media outlets referring to it as a repeated breach. In order to minimise any long-term reputational damage, brands like Uber must move quickly to formulate an effective crisis response.
Media Perspectives on the Ukraine War: Takeaways for Communicators
Cision UK recently brought together a panel of journalists to help comms professionals understand the media impact of the war and our communities.
Media Coffee with Sachin Kalbag: How to Navigate the Media in India
In the latest Media Coffee Q&A, we return to India to learn more about how journalists in the country like to work and find out some essential tips for PRs looking to strengthen their relationships with the press.
UK Media Moves including POLITICO, i, National World and more
POLITICO announces hire of Izabella Kaminska; Eleanor Langford to join the i from PoliticsHome; National World acquires local paper in Northern Ireland
World Economic Forum 2023: Media Trends Report
The World Economic Forum 2023 (January 16-20, Davos) brings government, business, and civic leaders together with this year's theme, 'Cooperation in a Fragmented World.’ Topics include the energy, climate and nature; investment, trade and infrastructure; frontier technologies and industry resilience; jobs, skills, social mobility and health; and geopolitical cooperation in a multipolar world.
Staying Human: The Case for Technology to Enrich, Inform and Shape the “R” in PR
How the right combination of technology and people enables PR and communications professionals to deliver better value, efficiently and effectively.
UK Media Moves including Channel 4, Reach plc, Saga and more
New role for Minnie Stephenson at Channel 4 News; Emma Flanagan moves to Dorset Live; launch of Saga Exceptional
3 Key Trends in Communications and Measurement for 2023
2022 has come and gone, and we’re into 2023 with a bang. Cision's Senior Director, Head of Analysis for EMEA, Barnaby Barron, highlights some of the key trends we’ve seen and expect to continue to see this year - and what they mean for communications professionals.