Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
UK Media Moves including the BBC, Reuters, Mail on Sunday and more
Katie Razzall appointed Culture and Media Editor at the BBC; Stefania Spezzati swaps Bloomberg for Reuters; Georgia Edkins named Scottish Political Editor at the Mail on Sunday
UK Media Moves including The Independent, WSJ, BBC and more
Emma Tucker to join the WSJ in 2023; new role for Jason Horton at the BBC; Ellie Harrison promoted at The Independent
UK Media Moves including the Glasgow Times, The National, IT Pro and more
Stacey Mullen promoted to Editor of the Glasgow Times; Laura Webster appointed Editor of The National; Jane McCallion named Deputy Editor at IT Pro
UK Media Moves including Grazia, Tatler, Screen International and more
Annie Vischer is promoted to Health & Beauty Director at Grazia UK; new role for Harriet Kean at Tatler; Screen International appoints European Editor
Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
From the moment she became sovereign in 1952, Queen Elizabeth established a distinctive communications style that she carried throughout her reign, and she showed great consistency in maintaining her voice and her personal brand. Though her time as Queen was not without controversy, the global response to her passing is testament to her status as an icon – and someone we can all learn from to be better leaders and communicators.
UK Media Moves including Channel 4 News, FT, Future Plc and more
Channel 4 News announces appointments to their Leeds newsroom; Brooke Masters named US Financial Editor for the FT; Gemma Swainsbury takes on new role at Future.
The Corporate ESG Guide
The Corporate ESG Guide, written by Andrew Archer and the ESG Advisory team at Investor Update, is a comprehensive look at today’s ESG landscape. This year’s paper examines the Just Transition, which in its simplest definition is the mitigation of climate change through fair means to all constituents, across all geographies and demographics.
![[On-demand Webinar] Monitoring a PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise](/content/dam/cision-uk/webinars/monitoring-a-pr-crisis/UK-Monitoring-a-PR-Crisis-Webinar-On-Demand-Assets-500x272.png "[On-demand Webinar] Monitoring a PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise")
[On-demand Webinar] Monitoring a PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise
Monitoring during a PR crisis is crucial – especially in today’s complex media landscape. However, media monitoring has value before, during, and after a crisis. In this webinar, we discuss the key role of media monitoring in effectively managing a crisis through early detection, rapid response, and stakeholder alignment.
UK Media Moves including Sky News, Reuters, Guardian Media Group and more
John Ryley is to step down as Head of Sky News; Chiara Elisei moves from Debtwire Europe to Reuters; Ete Davies appointed as Non-Executive Director to the GMG board.
Messaging in the Metaverse: The Potential for Brands
Metaverse is a word that seems to be on everyone’s lips these days – from Mark Zuckerberg to Chrissy Teigen to your own CEO – but what is it, why has it become such a buzzword, and what do you need to know about it?
UK Media Moves including The Guardian, Reader's Digest, Bloomberg and more
Kiran Stacey joins The Guardian from the FT; Eva Mackevic is promoted to Editor-in-Chief at Reader’s Digest; Siraj Datoo now EMEA Equality Editor at Bloomberg
UK Media Moves including the FT, BBC One, The Times and more
FT announces leadership changes; Joanne Vaughan-Jones named Editor of The One Show; Isabella Fish appointed Retail Editor at The Times
![[On-demand Webinar] A Proven Framework to Streamline Your PR Operations](/content/dam/cision-uk/webinars/comms-cloud-8-dec/Comms-Cloud-webinar-on-demand.png "[On-demand Webinar] A Proven Framework to Streamline Your PR Operations")
[On-demand Webinar] A Proven Framework to Streamline Your PR Operations
See how advanced PR technology helps strategic communicators strengthen their media relationships and implement frameworks to streamline PR strategies, monitor and analyse campaign results, and prove their impact on the business. We’ll speak with Mike Taylor, Vice President, Group External Communications at Accor, about how Cision Communications Cloud has enhanced their Communications strategy on a global scale.
UK Media Moves including The Guardian, Daily Mail, Bloomberg and more
Anna Isaac starts City Editor role at The Guardian; Kate Pickles is named Health Editor at the Daily Mail; Bloomberg UK announces new vertical and appoints London Bureau Chief
Cision Meets: Adam Leyland, The Grocer
The Grocer is like a “newspaper minus the sport” according to Editor-in-Chief Adam Leyland, who spoke to us about the rewards and challenges of covering the “most important industry”, from inflation to societal issues. He also outlined The Grocer’s plans for digital transformation and the kind of journalists they’re looking for.
How the OHID Used Cision to Continue the Conversation About Cervical Cancer
Around 2,700 women are diagnosed with cervical cancer in England each year and approximately 690 women die from the disease – around two deaths every day. Cervical cancer is one of the most preventable cancers, yet many people at risk go undiagnosed because they either don’t understand or have access to screening yet. In fact, previous estimates suggest 83% of deaths could be prevented if everyone attended their screening regularly.
UK Media Moves including Dailymail.com, the i, Capital Monitor and more
Victoria Bischoff has moved to New York as Consumer Editor for Dailymail.com; Sophie Gallagher is named Deputy Features and Lifestyle Editor at the i paper; Adrian Murdoch appointed Deputy Editor at Capital Monitor
UK Media Moves including The Telegraph, Hearst, Evening Standard and more
Amy Brewster has been promoted to Head of Social, Luxury at Hearst UK; McKenna Grant is now Head of Publishing, Lifestyle at The Telegraph; Harriet Addison has joined the Evening Standard as Features Director
The Evolution of Media: Where Next for the Motor Show?
The motor show was long seen as the primary destination for carmakers looking to lay down a marker and exhibit their latest models and cutting-edge concept vehicles. For years, manufacturers flocked to destinations like Detroit, Geneva and Tokyo and spent significant marketing budgets to showcase their brands. But as we’ve moved into a digital world, have they become less essential than they once were?
8 Lessons in Communication Strategy: Learning from Volodymyr Zelenskyy
President Zelenskyy is widely acknowledged as a master of communication and the lessons below are gifts for us all as we, too, endeavor to own critical moments. That said, we hope we never lose sight of the daily struggle that’s been the result of the ongoing conflict and hope a peaceful resolution will come soon.
UK Media Moves including Belfast Live, The Times, InsurancePOST and more
Rachel Cocker appointed Deputy Editor for The Times Weekend supplement; Sheena McStravick promoted to Editor of Belfast Live; Emma Ann Hughes joins Insurance Post as Editor
How Cision Helps PR Professionals Build Relationships with Journalists Using Insights
Cision wanted to find out what meaningful, actionable insights would most help these practitioners foster better relationships with the media. So they surveyed their extensive network of media professionals to create the Global State of the Media Report. The result was a powerful resource for communications practitioners that could vastly improve their audience targeting.
UK Media Moves including DMGT Media, BBC News, Dezeen and more
Lee Clayton will return to the Mail next year; Richard Burgess appointed permanently as Director of News Content for BBC News; Dezeen announces co-CEOs
How to Work with Journalists in Italy
In this Media Coffee Q&A, we talk to Fabio Insenga, Deputy Editor in Chief of Italian news agency Adnkronos, about the collaboration between journalists and PRs in Italy and get tips on how to strengthen that relationship.