Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
UK Media Moves including The Telegraph, Time Out, The Guardian and more
Updates to the travel team at Time Out; new role for Jessica Benjamin at The Telegraph; Rachel Oldroyd joins The Guardian from TBIJ
The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection with Ford
The most alluring PR-ROI option is quantifying PR’s influence on sales. To illustrate, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.
Unlocking the Insights That Matter: 3 Top Measurement Strategies
Turning data into actionable insights is one of the biggest challenges communications leaders face. It can be relatively straightforward to collect information, but managing, organising and extracting insight from that data is key if brands want to craft compelling comms stories.
UK Media Moves including the FT, Prospect, The New Statesman and more
Laura Onita has joined the FT as Assistant Companies Editor; Peter Hoskin appointed Books & Culture Editor for Prospect magazine; Zoë Grünewald is now a Political Reporter at The New Statesman
Cision Meets: Adam Shepherd, PodPod
Haymarket has launched an editorial brand for the podcast industry, PodPod - we spoke to Editor Adam Shepherd to learn more about what they've got planned, and why this young medium has now "made it"
UK Media Moves including Hearst, PA Media, Retail Week and more
Katie Vanneck-Smith named Chief Executive Officer of Hearst UK; PA Media Group acquires social media agency Hydrogen; Ellis Hawthorne joins Retail Week from The Grocer
UK Media Moves including STV News, The Guardian, The Telegraph and more
Kathryn Samson promoted to Westminster Editor at STV News; new title for Morwenna Ferrier at The Guardian; Alex Diggins now Culture Commissioning Editor on The Telegraph's art desk
UK Media Moves including Sky News, Cosmopolitan, BBC and more
BBC appoints two new leaders to senior roles based in the US; Tom Acres changes roles at Sky News; changes announced to Cosmopolitan UK's beauty team
Nordic PR Handbook 2022
For UK comms teams working across Europe, it’s important to have a firm grasp of the nuances of each market you’re entering. With the English language prevalent in the Nordics, the region is one with huge potential for PRs looking to reach audiences in Sweden, Norway, Denmark, Finland and Iceland.
UK Media Moves including Sky News, Reach plc, the i and more
Sky News appoints a Cost of Living Reporter; Reach shares details of new Women's Football team; Richard Holmes moves from BuzzFeed to the i
UK Media Moves including WIRED, Semafor, Evening Standard and more
Semafor launches; Joel Khalili joins WIRED from TechRadar Pro; Daniel Keane moves to health beat at the Evening Standard
![[On-demand Webinar] Media Coffee: How to Work with Journalists in Bahrain](/content/dam/cision-uk/resources/media-coffee/2210-MediaCoffeeBahrain-Thumbnail-500x272.png "[On-demand Webinar] Media Coffee: How to Work with Journalists in Bahrain")
[On-demand Webinar] Media Coffee: How to Work with Journalists in Bahrain
In the latest Media Coffee Q&A, TradeArabia Editor, Sree Bhat, talks to us about working with the media in Bahrain and offers insight into getting press releases from journalist inboxes to editorial calendars.
UK Media Moves including the FT, The Sunday Times, The Scotsman and more
Christopher Miller joins the FT as Ukraine Correspondent; Johanna Thomas-Corr appointed Literary Editor of The Sunday Times; Joshua King promoted at The Scotsman
The Role the Media Plays in a Car Purchase Journey: A View From Autovia
For consumers looking to make an EV their next car purchase, navigating the road to electric brings many questions. How does the car charge? What range does it have with a full battery? Where to start with the myriad choices on the market? Answering these queries is where media companies have a key role to play.
How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros
While the future often looks uncertain, few could have predicted how dramatically recent events have destabilised the world. In 2022 we're facing an ongoing pandemic, the war in Ukraine, ongoing supply chains issues, an energy crisis and economic trouble with a recession looming.
UK Media Moves including New Scientist, GQ, Daily Mail and more
Madeleine Cuff joins New Scientist from the i; Murray Clark now Senior Style Editor at GQ; Xantha Leatham promoted to Deputy Science Editor at the Daily Mail
Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud®
Established in 1926, Indigo Books & Music is Canada's largest book retailer, headquartered in Toronto and operating in all ten provinces and one territory of the country. It employs more than 7,000 people throughout Canada and operates a website selling books, home, fashion and beauty and wellness products. Indigo expanded into music in 2022, selling vinyl, CDs and audio equipment such as turntables and headphones.
UK Media Moves including the Daily Star, The Sun, ITN Productions and more
Ed Gleave is promoted to TV and Showbiz Editor, Daily Star and Daily Star Sunday; Kirsten Jones joins The Sun as Senior Fabulous Features Writer; Kim Rowell starts new role as Managing Editor, ITN Productions
The Consumer Purchase Journey in an Evolving Media Landscape
In the last few years, events have been unfolding at high-speed, whether that be global pandemics, huge supply chain issues or more recently major wars in Europe. As a result, it's been difficult to keep up with what those changes mean for different brands, consumers and organisations.
UK Media Moves including SheerLuxe, The Telegraph, The Guardian and more
Charlotte Collins named Editor of SheerLuxe; Sarah Mockford appointed The Telegraph’s Women’s Sports Editor; Maeve McClenaghan moves to The Guardian from TBIJ
Cision Meets: Eleanor Young, RIBA Journal
How can the world of architecture respond to the climate emergency? Eleanor Young, Editor of RIBA Journal, spoke to Cision about the challenges the industry faces and "covering sustainability in everything we do". She discusses developments at RIBAJ and their tagline 'design in the making', advice for young journalists and how she formed a connection with her readership.
UK Media Moves including The Times, Reuters, FT and more
Tony Gallagher appointed as Editor of The Times; Francesco Guerrera to join Reuters Breakingviews from La Repubblica; FT creates a new professional services team based in New York
![[On-demand Webinar] Communication in Times of Uncertainty](/content/dam/cision-uk/webinars/communicating-in-times-of-uncertainty-22-sep/UK-22-08-Comms-Uncertain-Times-Website-Thumbnail-500x272.png "[On-demand Webinar] Communication in Times of Uncertainty")
[On-demand Webinar] Communication in Times of Uncertainty
In times of uncertainty, public relations and comms teams will find themselves called upon to quickly create proactive strategies to respond to customer and audience concerns. Watch our webinar, Communicating in Times of Uncertainty, where we discuss how five major billion-dollar industries have pivoted their comms strategies in these changing times - and get key insights for preparing your messaging, strategy and measurement.
UK Media Moves including the FT, The Guardian, Upday UK and more
Madison Marriage appointed Special Investigations Editor at the FT; promotion for Jessica Elgot at The Guardian; Kate Buck named News Editor at Upday UK