How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
UK Media Moves including Hearst, the FT, TalkTV and more
Ellie Beetham joins TalkTV as Political Producer; Kenza Bryan now a Reporter the FT; new role for Hattie Parish on Hearst UK’s central ecommerce team
How Alliance for Science Uses Cision Insights to Evolve the Conversation Around Scientific Innovation
What would you say if you knew you could positively evolve the conversation for your brand and industry? Before you start, you’ll need to understand the current messaging around your organisation and where it sits. This is what the Cision Insights team set out to accomplish for Alliance for Science, a global communications and training initiative dedicated to advocating for evidence-based policies grounded in science.
How UK Consumers Are Responding to the Energy Bills Crisis
The cost of living crisis has hit UK consumers hard in 2022. The average annual grocery bill is forecast to rise by more than £450, petrol and diesel fuel prices have reached record highs of £191.53-per-litre and £199.05 respectively, and subscription hikes for streaming platforms like Netflix and Prime Video have customers querying which services to keep and which to cancel. However, one area that’s dominated discussion is the soaring price of energy bills.
UK Media Moves including Immediate Media, National World, The Yorkshire Post and more
Immediate Media launches new buyers' guide, The Recommended; Katie Brooks now Group Live Editor at National World; Mason Boycott-Owen to join The Yorkshire Post next month as Westminster Correspondent
UK Media Moves including TechRadar Pro, The Times, Retail Week and more
Adam Vaughan to be Environment Editor at The Times; Collin Probst joins TechRadar Pro as B2B Hardware Editor; Georgia Kinahan appointed Senior Content Manager at Retail Week
How Leading PR Pros Solve 3 of Today's Biggest Industry Challenges
You put a lot of time, effort and (let’s be honest) talent into your media strategy, so why don’t your earned media results reflect that? It’s a common frustration among PR professionals, especially as they vie for attention amid a shrinking pool of journalists and more noise than ever. Let’s break down three of the biggest obstacles at play when it comes to earning the media coverage you deserve.
UK Media Moves including the Evening Standard, Newsweek, Mirror Online and more
Ross Lydall appointed Transport Editor at the Evening Standard; John Fitzpatrick moves to Newsweek from Express.co.uk; new role for Kirsty McCormack at Mirror Online
Knowing Your Audience: The Secret to a Successful PR Strategy
We live in an era where users hurry and scurry from one platform, device or channel to the next at supersonic speed. With so many twists, turns, and lapses, we find ourselves stranded amidst a sea of digital footprints with no map to guide us to our audiences (or so it may seem). That's why our whitepaper Knowing Your Audience: The Secret to a Successful PR Strategy, provides a fresh solution on how your teams can trace metrics that matter, close common gaps, and dial up the impact of their comms campaigns.
UK Media Moves including Secret Media Network, GLASS, Immediate Media and more
Secret Media Network announces several appointments; updates on the GLASS editorial team; changes for Immediate Media's Girl Talk and other pre-teen titles
![[On-Demand Webinar] Understanding Your Audience: How to Track Changing Consumer Habits](/content/dam/cision-uk/webinars/19-jul-2022/2022-Q3-Understanding-Your-Audience-Social-Assets-POST-500x272.png "[On-Demand Webinar] Understanding Your Audience: How to Track Changing Consumer Habits")
[On-Demand Webinar] Understanding Your Audience: How to Track Changing Consumer Habits
Communication professionals no longer have a single, direct route to connect with their entire audience – so how do brands adapt to the fragmentation and reach the consumers that matter?
Audience Profile: The Business Decision Maker
This will be a deep-dive into the Business Decision Maker audience profile. The focus will be on giving communications professionals the tools and knowledge they need to make actionable decisions based on this information, and highlighting the potential of harnessing this data effectively.
UK Media Moves including Time Out, Global, Marie Claire and more
Global announces high-profile promotions; team updates at Marie Claire; Huw Oliver appointed UK Editor at Time Out
UK Media Moves including Cosmopolitan, Bloomberg, ITV News and more
Harriet Hall now Features Director at Cosmopolitan UK; Julian Harris joins Bloomberg News as UK Business Editor; ITV News announces Andrew Dagnell as next Editor of Network News
How Audience Insights Can Close Common Gaps in Your Communications Reports
Are your reports telling you what you really need to know... or are they simply a way to retrospectively justify decisions that were taken earlier on in the process? We show you how to take a step back and look at your reports on a top-level, so you can understand how to optimise them and enable your team to make smarter and more data-led communications decisions.
UK Media Moves including Reach, HELLO!, The Sunday Telegraph and more
Senior appointments announced at Reach; Leanne Bayley promoted at HELLO!, Will Hazell to join The Sunday Telegraph
Cision Meets: John Crowley, Headlines Network
John Crowley spoke to us about the pressures journalists have faced both before and since the pandemic, and what Headlines Network is doing to address mental health in the media and communications industries
UK Media Moves including Hearst, MEN, LADBible Group and more
Sarah Lester appointed Editor at the Manchester Evening News; Jason Murdock joins Hearst UK’s central Ecommerce team as Deputy Technology Editor; new role for Unity Blott at LADBible Group
UK Media Moves including Channel 4 News, The Guardian, The Telegraph and more
Channel 4 News announces appointment of two new foreign correspondents; Alexi Duggins is now Deputy TV Editor at The Guardian; Louisa Clarence-Smith joins The Telegraph as Education Editor
UK's Cost of Living Crisis and Supermarkets: Understanding Conversations that Matter
The cost of living crisis is affecting almost every UK household in 2022, with consumers increasingly feeling the pinch when it comes to their food shopping. In fact, our food bills are expected to rise by £380 by the end of this year. As a result, UK supermarkets are under to deliver - and demonstrate - value for money. The cost of living crisis is one of the biggest topics of conversation within the media. But how has this affected supermarket communications? And how are different chains looking to help their customers? Learn how UK supermarkets are using loyalty schemes and affordability messaging to increase share of voice.
From Insights to Impact: Communications Strategies Learnt in the Support of the Ukrainian Cause
2022 has represented a landmark change in the global geopolitical situation as Russia invaded the Ukraine. As a result, millions of Ukrainians have been displaced, with a huge number seeking asylum in other countries. In February, the aim of communications teams in humanitarian organisations was to drive donations from the public and influence policy making within the UK government to support Ukrainian asylum seekers. Learn how these organisations used traditional and social media to gain support for the Ukrainian cause.
UK Media Moves including The Sun, STYLIST, Professional Adviser and more
Ryan Sabey appointed Deputy Political Editor at The Sun; Chloe Laws joins STYLIST as Social Media Director; Hope William-Smith to be Editor of Professional Adviser
The Anatomy of a Modern Audience
What are the data points that matter – and don't matter – when it comes to measuring a modern audience? We all know by now that age, gender, and earning brackets are just the tip of the iceberg in terms of what we can know about audiences. But what does the rest look like, and how can we use the wealth of data available to our advantage... without becoming completely overwhelmed?
What are the Biggest Challenges Journalists Face in 2022?
The role of a journalist has evolved at a rapid pace over the last two decades. Driven by the shift to online news consumption and the pandemic creating a new world of hybrid work, reporters are facing obstacles their predecessors never experienced.
UK Media Moves including the FT, People Management, Hearst Institute and more
FT appoints Raphael Minder as Central Europe Correspondent; Abbie Dawson has joined People Management as Deputy Editor; Food and Drink Editor Stacey Smith resumes her role at the Hearst Institute