The 2024 State of the Media Report
This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.
UK Media Moves including Spear's, The Independent, Daily Star and more
Chris Hawes is appointed Deputy Editor at Spear’s magazine; Roisin O’Connor to be Culture News and Music Editor at The Independent; James Wright returns to the Daily Star as Video Game Editor
UK Media Moves including Incisive Media, Daily Mail, WIRED and more
Incisive Media and its titles have been acquired by two media and events businesses; Alison Boshoff promoted to Chief Showbiz Writer at the Daily Mail; Rob Reddick is now Science Editor (UK) at WIRED
The Power of Social Listening
Communication, particularly social media communication, is not just about crafting a message, posting it to the widest audience and then seeing what happens. It's a two-way conversation.
5 Benefits of Sharing Your Story Through Guaranteed Paid Placement
Do you ever finish writing a press release and think, everyone need to see this? Fortunately for you, there's another way to generate much deserved attention for your news: Guaranteed Paid Placement.
UK Media Moves including Channel 4 News, The Telegraph, VICE and more
Channel 4 News has announced the presenting line up for its flagship evening bulletin; role updates at The Telegraph; Daisy Jones takes on the role of Culture Editor at VICE UK
The Golden Era of the Social Media Influencer
As of 2021, the global influencer market was worth $13.8 billion, spanning not just content creation but also courses and training on how to pursue a professional career as an influencer.
UK Media Moves including LBC, Insider, GQ and more
Ben Kentish is promoted to Westminster Editor at LBC; Louise Ridley to join Insider; Owen Gough is now Senior Ecommerce Writer at British GQ
UK Media Moves including The Telegraph, BBC, VOGUE and more
Gary Payne appointed Head of Sport at the Telegraph; Laura Kuenssberg to be permanent presenter of the BBC’s Sunday morning politics show; Laura Hawkins appointed Fashion Features Editor at British Vogue
A Guide to Conscious ESG Strategising
Corporate comms and media storytelling have seen a huge sea change in approach over the last two years. Reputation management has become crucial. At the core of all this is environmental, social and governance (ESG).
Crafting Universal Messaging Strategies
Regional in tone but global in ambition, today’s communications professionals need to straddle the line between crafting a universal message in their campaigns, while remaining personal and accessible.
UK Media Moves including History Today, Campaign, The Independent and more
Gavin Stamp appointed Editor of History Today; Ida Axling now News Editor at Campaign; Tom Murray has joined The Independent as Senior US Culture Reporter
Tracking Narratives at Every Turn: The Role of Audience Data in Comms
Success in communications has never been easier to quantify. Every online interaction leaves a distinct digital footprint and marketing and communications professionals can target these large volumes of data to monitor, track and analyse their campaigns.
UK Media Moves including ES Magazine, Times Radio, TechRadar and more
New role for Dipal Acharya at ES Magazine; Lucy Fisher joins Times Radio as Chief Political Commentator; Olivia Tambini promoted at TechRadar.
UK Media Moves including Heart, POLITICO Europe, ITV News and more
Zach Watson has been promoted to Managing Editor (Digital) at Heart; Aoife White is to join POLITICO Europe; Khadija Kothia has joined ITV News as Assistant News Editor
UK Media Moves including Bloomberg, PinkNews, Daily Express and more
Conrad Quilty-Harper to join Bloomberg as UK Digital Editor; Kaite Welsh is appoined Senior Audience Manager at PinkNews; Steph Spyro promoted to Environment Editor at the Daily Express
Bacardi in Good Spirits with Successful CSR Initiative
Strong Communications Strategy Backed by Effective Measurement Program Sets New Industry Standard Bacardi has changed its approach to its CSR-related communications and PR following the success of its global sustainability initiative, Good Spirited. Using measurement and analytics from Cision, the Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
UK Media Moves including Future, Reuters, New Scientist and more
Jen Bedloe is now Group Food Director at Future; Pierre Briançon returns to Reuters as a Columnist for Breakingviews; Catherine de Lange appointed Magazine Editor at the New Scientist
UK Media Moves including The Telegraph, BBC, Daily Mail and more
Camilla Turner is appointed Chief Political Correspondent at The Telegraph; Katty Kay is returning to the BBC; Francesca Washtell has been promoted to Chief Business Correspondent at the Daily Mail
The Role of Data in Refining Communications Strategies
Nowadays, businesses are more visible than ever in the digital sphere; we live in an era where memes are the social currency we trade, and the footprints we leave are digital. This enables us to gain more granular insights into our audience’s needs, preferences, and behaviours.
%201.png "Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets")
Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets
Maggie Lower is Chief Marketing Officer at Cision, where she is focused on scaling lead generation, growing the Cision brand and driving execution against mid- and long-term strategic growth goals.
UK Media Moves including The Sun, New Scientist, The Mail on Sunday and more
Oliver Grady has joined The Sun as Assistant Showbiz Editor; Alexandra Thompson is now Assistant News Editor at the New Scientist; Dan Jones moves to The Mail on Sunday as Consumer Affairs and Technology Editor
%20(1).png "10 ESG Lessons We Learned at the 2021 NIRI Virtual Conference")
10 ESG Lessons We Learned at the 2021 NIRI Virtual Conference
Erin Payton is the Content Lead for Distribution at Cision. In her role, she develops content for multichannel marketing campaigns, creates thought leadership and fosters both brand awareness and lead generation. Away from the keyboard, she is an unabashedly enthusiastic cat mom to Mia.
3 Lessons for Creating ESG Messaging
As the IR Activations Director at Cision, Justin Ruiss creates and executes Investor Relations strategies including sales initiatives, marketing communication, knowledge and insights. Justin's background in equity and primary research helps frame his approach to IR.
.png "The 5 Most Impressive Press Releases from October: ESG Edition")
The 5 Most Impressive Press Releases from October: ESG Edition
Glenn Frates is Regional Vice President of U.S. Distribution at Cision. Glenn’s 20+ years experience in content distribution and best practices, global marketing strategies and large-scale operations management has provided him a broad perspective on what does and doesn’t work well in the Marketing/PR arena.