The 2024 State of the Media Report
This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.
![[On-Demand Webinar] Understanding Your Audience: How to Track Changing Consumer Habits](/content/dam/cision-uk/webinars/19-jul-2022/2022-Q3-Understanding-Your-Audience-Social-Assets-POST-500x272.png "[On-Demand Webinar] Understanding Your Audience: How to Track Changing Consumer Habits")
[On-Demand Webinar] Understanding Your Audience: How to Track Changing Consumer Habits
Communication professionals no longer have a single, direct route to connect with their entire audience – so how do brands adapt to the fragmentation and reach the consumers that matter?
Audience Profile: The Business Decision Maker
This will be a deep-dive into the Business Decision Maker audience profile. The focus will be on giving communications professionals the tools and knowledge they need to make actionable decisions based on this information, and highlighting the potential of harnessing this data effectively.
UK Media Moves including Time Out, Global, Marie Claire and more
Global announces high-profile promotions; team updates at Marie Claire; Huw Oliver appointed UK Editor at Time Out
UK Media Moves including Cosmopolitan, Bloomberg, ITV News and more
Harriet Hall now Features Director at Cosmopolitan UK; Julian Harris joins Bloomberg News as UK Business Editor; ITV News announces Andrew Dagnell as next Editor of Network News
How Audience Insights Can Close Common Gaps in Your Communications Reports
Are your reports telling you what you really need to know... or are they simply a way to retrospectively justify decisions that were taken earlier on in the process? We show you how to take a step back and look at your reports on a top-level, so you can understand how to optimise them and enable your team to make smarter and more data-led communications decisions.
UK Media Moves including Reach, HELLO!, The Sunday Telegraph and more
Senior appointments announced at Reach; Leanne Bayley promoted at HELLO!, Will Hazell to join The Sunday Telegraph
Cision Meets: John Crowley, Headlines Network
John Crowley spoke to us about the pressures journalists have faced both before and since the pandemic, and what Headlines Network is doing to address mental health in the media and communications industries
UK Media Moves including Hearst, MEN, LADBible Group and more
Sarah Lester appointed Editor at the Manchester Evening News; Jason Murdock joins Hearst UK’s central Ecommerce team as Deputy Technology Editor; new role for Unity Blott at LADBible Group
UK Media Moves including Channel 4 News, The Guardian, The Telegraph and more
Channel 4 News announces appointment of two new foreign correspondents; Alexi Duggins is now Deputy TV Editor at The Guardian; Louisa Clarence-Smith joins The Telegraph as Education Editor
UK's Cost of Living Crisis and Supermarkets: Understanding Conversations that Matter
The cost of living crisis is affecting almost every UK household in 2022, with consumers increasingly feeling the pinch when it comes to their food shopping. In fact, our food bills are expected to rise by £380 by the end of this year. As a result, UK supermarkets are under to deliver - and demonstrate - value for money. The cost of living crisis is one of the biggest topics of conversation within the media. But how has this affected supermarket communications? And how are different chains looking to help their customers? Learn how UK supermarkets are using loyalty schemes and affordability messaging to increase share of voice.
From Insights to Impact: Communications Strategies Learnt in the Support of the Ukrainian Cause
2022 has represented a landmark change in the global geopolitical situation as Russia invaded the Ukraine. As a result, millions of Ukrainians have been displaced, with a huge number seeking asylum in other countries. In February, the aim of communications teams in humanitarian organisations was to drive donations from the public and influence policy making within the UK government to support Ukrainian asylum seekers. Learn how these organisations used traditional and social media to gain support for the Ukrainian cause.
UK Media Moves including The Sun, STYLIST, Professional Adviser and more
Ryan Sabey appointed Deputy Political Editor at The Sun; Chloe Laws joins STYLIST as Social Media Director; Hope William-Smith to be Editor of Professional Adviser
The Anatomy of a Modern Audience
What are the data points that matter – and don't matter – when it comes to measuring a modern audience? We all know by now that age, gender, and earning brackets are just the tip of the iceberg in terms of what we can know about audiences. But what does the rest look like, and how can we use the wealth of data available to our advantage... without becoming completely overwhelmed?
What Are the Biggest Challenges Journalists Face in 2022?
The role of a journalist has evolved at a rapid pace over the last two decades. Driven by the shift to online news consumption and the pandemic creating a new world of hybrid work, reporters are facing obstacles their predecessors never experienced.
UK Media Moves including the FT, People Management, Hearst Institute and more
FT appoints Raphael Minder as Central Europe Correspondent; Abbie Dawson has joined People Management as Deputy Editor; Food and Drink Editor Stacey Smith resumes her role at the Hearst Institute
Audience Fragmentation and How it Affects your Comms Strategy
There once was a time where we could reach specific audiences entirely based on their media consumption habits; we had Sun readers, Indy readers, Guardian readers and NME readers, and it was easy to tell who was who simply by which cohort they belonged to.
UK Media Moves including The Sun on Sunday, Insider, AltFi and more
Kate Ferguson appointed Political Editor of The Sun on Sunday; Spriha Srivastava now London Bureau Chief at Insider; Daniel Lanyon promoted to Editorial Director of AltFi
![[On-demand Webinar] From Pitch to Partnership: The New Rules of Working with Journalists](/content/dam/cision-uk/resources/from-pitch-to-partnership/2022-Q2-Pitch-to-Partnership-Social-Assets-Webinar-POST-Website-500x272.jpg "[On-demand Webinar] From Pitch to Partnership: The New Rules of Working with Journalists")
[On-demand Webinar] From Pitch to Partnership: The New Rules of Working with Journalists
How do publicists forge stronger relationships with journalists and get them the stories and pitches they need? Watch our live webinar From Pitch to Partnership: The New Rules of Working with Journalists to learn how the media works in 2022 and what PRs can do to work more effectively with reporters.
![[On-demand Webinar] Media Coffee: How to Communicate with Journalists in France](/content/dam/cision-uk/resources/media-coffee/2022-Q1-Media Coffee_AFP-500x272.png "[On-demand Webinar] Media Coffee: How to Communicate with Journalists in France")
[On-demand Webinar] Media Coffee: How to Communicate with Journalists in France
Christine Buhagiar, Europe Director at AFP, discusses the media landscape in France. Christine has been in her current role since 2016, but before that she spent 15 years creating and developing video within AFP. In the late 90s, she was chief editor of AFP’s London office.
![[On-demand Webinar] Media Coffee: How to Communicate with Journalists in the UK](/content/dam/cision-uk/resources/media-coffee/2022-Q1-Media-Coffee-PA-500x272.png "[On-demand Webinar] Media Coffee: How to Communicate with Journalists in the UK")
[On-demand Webinar] Media Coffee: How to Communicate with Journalists in the UK
In this webinar we hear from Chris McKeon, Political Reporter at the UK's PA Media. Chris is based in Westminster and provides analysis for PA's Mediapoint wire. He started his journalism career at the Surrey Advertiser before moving to the Liverpool Echo.
UK Media Moves including the i, New Scientist, The Telegraph and more
Richard James joins the i paper from Storyful; Chris Simms now Assistant News Editor at New Scientist; Oscar Williams-Grut appointed Assistant Business Editor at The Telegraph
UK Media Moves including The Times, FT, Insider and more
Tom Payne promoted to News Editor at The Times; Josh Noble appointed Sports Editor at the FT; Alex Sebastian now Associate Editor, Investing at Insider
UK Media Moves including Reuters, Mashable, TechRadar and more
Peter Thal Larsen promoted to Global Editor for Reuters Breakingviews; Rachel Thompson promoted to Features Editor at Mashable; new role for Matthew Hanson at TechRadar
UK Media Moves including The Telegraph, The News Movement, i paper and more
Multiple hires announced at The News Movement; Danielle Sheridan promoted to Defence Editor at The Telegraph; Sophie Gallagher now Deputy Features Editor at the i paper