Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines.
As a result, public interest in ESG has remained high and PR and communications teams are relied upon to support brand ESG initiatives.
But how has the ESG conversation evolved post-pandemic? Cision’s ESG Communications Trends report delves into the changing face of ESG expectations and what communicators need to know about where the debate currently sits.
For many consumers, employees and investors, the experience of the pandemic made the impact of ESG policies more tangible and challenged communicators to tell similarly direct stories. The report shows that corporate resilience was a key topic within the media, demonstrating the burning community ambition for more responsible, socially and environmentally connected businesses.
The Cision ESG Communications Trend Report also explores:
- How economic headwinds tempered ESG expectations
- Diversity, Equity & Inclusion gaining currency
- Priority commitments towards emissions reduction, net zero and combatting climate change
For more information on how Cision Insights can help your comms teams navigate the complex media landscape around ESG, please reach out to your Account Director today, or book a consultation with our experts.